The Financial Brand

JULY 19, 2021

Digital banking engagement leads to more customer data and better customer experiences, which leads to greater loyalty and higher profits. The post The Future of Loyalty in Banking is at Risk appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Customer Experience 43

Customer Experience Banking Trends Analysis Digital Banking 43

The Financial Brand

SEPTEMBER 16, 2021

In a digital world, a bad customer experience can undermine marketing, while a great experience can have a positive multiplier impact. The post Bad User Experiences Destroy Great Marketing appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

User Experience 40

User Experience Marketing Customer Experience Banking Trends 40

The Financial Brand

FEBRUARY 4, 2022

Typical consumer (and employee biases) often derail sales and hurt customer experience. The post How to Overcome the 5 Most Common Obstacles to Growth in Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Understanding them is the key to counteracting them.

How To 36

How To Customer Experience Banking Trends Analysis 36

The Financial Brand

DECEMBER 9, 2021

Financial institutions need to make hefty tech investments to advance their customer experience game — here's how to do it the right way. The post 3 Key Steps Banks & Credit Unions Must Take to Step Up Their Marketing appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Marketing 35

Marketing Customer Experience Banking Trends Analysis 35

The Financial Brand

JUNE 18, 2021

Branch network optimization is complex, but done correctly by harnessing data and customer experience research, it is highly rewarding. The post Three Essentials to Creating a High-Performing Branch Network appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Customer Experience 34

Customer Experience Banking Trends Analysis Trends 34

The Financial Brand

JUNE 8, 2021

Overcoming indifference to digital design and customer experience details is vital for financial institutions to avoid alienating consumers. The post 7 Deadly Traps that Ruin CX (and Earnings) in Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Customer Experience 35

Customer Experience Banking Trends Analysis Trends 35

The Financial Brand

JUNE 19, 2023

appeared first on The Financial Brand. To improve customer experience, banks must commit to digital transformation, make CX a key focus & invest in differentiated CX strategies. This article Banking Loyalty is Falling. appeared first on The Financial Brand. Here’s How to Reverse That.

How To 42

How To Customer Experience Strategy Branding 42

The Financial Brand

FEBRUARY 1, 2022

Feeling the pressure of rising digital demands, banks are investing to improve customer experience, but lack confidence in their progress. The post Banks Spend Billions on Digital Transformation, But What’s The Payoff? appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Customer Experience 29

Customer Experience Banking Trends Analysis Trends 29

The Financial Brand

JANUARY 11, 2022

Innovative minds in other industries have come up with terrific ways to improve customer experience that banks and credit unions can borrow. The post Here Are 8 Inspired Ideas from Other Industries that Banks Should Use Too appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Industry 37

Industry Banking Trends Customer Experience Analysis 37

The Financial Brand

JUNE 24, 2021

Digital signs should improve in-branch marketing, communications and customer experience. The post 7 Mistakes Financial Institutions Make With Digital Signage appeared first on The Financial Brand - Banking Trends, Analysis & Insights. But do they? Here's how to avoid common pitfalls.

Banking Trends 38

Banking Trends Customer Experience Analysis Trends 38

The Financial Brand

NOVEMBER 15, 2021

New data highlights key differences between what mature customer experience programs accomplish versus what other financial institutions do. The post Banking Execs Reveal 6 Essential Drivers of CX Success appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Customer Experience 29

Customer Experience Banking Trends Analysis Trends 29

The Financial Brand

JANUARY 18, 2023

This article Digital Banking Readiness is Top Priority in 2023 appeared first on The Financial Brand. Enhancing customer experiences via development of AI, blockchain, and cloud computing are key parts of digital banking improvement.

Digital Banking 43

Digital Banking Customer Experience blockchain Branding 43

The Financial Brand

JANUARY 2, 2022

The post Retail Banking Reflections and Keys to Success for 2022 appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The best way to prepare for the future is to reflect on the progress and shortfalls of the past.

Retail 43

Retail Banking Trends Analysis Trends 43

The Financial Brand

DECEMBER 29, 2023

This article Five of the Best: Our Top CX Stories from 2023 appeared first on The Financial Brand. From failing bank loyalty to the Southwest Airlines Christmas fiasco, here are the top five stories from The Financial Brand on customer experience.

Customer Experience 18

Customer Experience Branding Banking Trends Trends 18

The Financial Brand

JUNE 16, 2021

By focusing on four primary channels, financial marketers can create better customer experiences and increase profitability. The post 4 Fast Fixes to Improve Your Financial Institution’s CX appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Customer Experience 23

Customer Experience Banking Trends Analysis Trends 23

The Financial Brand

NOVEMBER 7, 2021

Research on the future of banking finds that most changes in the future of banking will be evolutions of the more recent past. The post 14 Surprising Projections on the Future of Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Banking Trends 43

Banking Trends Analysis Trends Branding 43

The Financial Brand

DECEMBER 7, 2021

Financial institutions that combine effective digital solutions with an emotional user experience will stand out in an ocean of sameness. The post Banking with Soul: 7 Requirements to Succeed in the Experience Economy appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

User Experience 41

User Experience Banking Trends Analysis Branding 41

The Financial Brand

NOVEMBER 23, 2021

Known for its superior branch service, the big regional is rebuilding its brand experience virtually. The bank's CMO reveals key tactics. The post What Financial Institutions Can Learn from TD Bank’s Marketing Playbook appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Marketing 35

Marketing Banking Trends Branding Regional 35

The Financial Brand

OCTOBER 13, 2021

The integration of finance and digital technology has resulted in exponential growth of digital banking and fintech solutions. The post Digital Finance Penetration Surpasses That Of Social Media appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

social media 43

social media Banking Trends Analysis Digital Banking 43

The Financial Brand

FEBRUARY 6, 2022

To succeed, banks and credit unions will need to be proactive, forward-looking, and open to change, as opposed building business models around old paradigms. The post 2022 Trends Reflect a New Era for Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Trends 36

Trends Banking Trends Analysis Branding 36

The Financial Brand

JANUARY 10, 2022

The success of a bank CMO requires understanding the power of analytics, technology, strategy and agility to drive business results. The post The CMO Role in Banking is Being Disrupted appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Analytics 43

Analytics Banking Trends Analysis Strategy 43

The Financial Brand

DECEMBER 14, 2021

The future of work in banking will become detached from physical facilities and become increasingly mobile enabled. The post It’s Time to Empower a Mobile Workforce in Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Mobile 43

Mobile Banking Trends Analysis Trends 43

The Financial Brand

DECEMBER 12, 2021

Shifting consumer habits and the emergence of new technologies has put pressure on financial institutions to improve mobile banking experiences. The post Consumers Demanding Enhanced Features From Mobile Banking Apps appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Mobile 43

Mobile Banking Trends Analysis Trends 43

The Financial Brand

NOVEMBER 29, 2021

The post 6 Digital Banking Transformation Trends for 2022 appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The difference now is that the urgency to move forward quickly is much greater.

Trends 43

Trends Digital Banking Banking Trends Analysis 43

The Financial Brand

NOVEMBER 3, 2021

Too many financial institutions fly blind when they try to improve the digital experience. The post 5 CX Best Practices that Digital Banking Expansion Demands appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Focused research produces key insights.

Digital Banking 43

Digital Banking Banking Trends Analysis Trends 43

The Financial Brand

NOVEMBER 22, 2021

Skyrocketing adoption of fintech is not only changing the way consumers bank, it’s changing how they live, think, and interact with money. The post Millennials Now Trust Fintechs as Much as Banks appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Millennials 43

Millennials Fintech Banking Trends Analysis 43

The Financial Brand

DECEMBER 6, 2021

But the trend points to greater integration of AI in people's lives. The post The Future of Conversational AI in Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Chatbots, with some exceptions, still don't have widespread utility.

Banking Trends 42

Banking Trends Analysis Trends Branding 42

The Financial Brand

DECEMBER 21, 2021

The post The Future of Banking When a ‘New Normal’ Has Yet to be Defined appeared first on The Financial Brand - Banking Trends, Analysis & Insights. With the future still undefined, financial institutions need to rethink business models and be prepared for a permanent hybrid work environment.

Banking Trends 38

Banking Trends Analysis Trends Branding 38

The Financial Brand

NOVEMBER 7, 2021

What financial institutions need to know to create the kind of consumer experience that provides a competitive edge. The post Six Big-Data and AI Trends in Banking for 2022 appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Big Data 43

Big Data Trends Data Banking Trends 43

The Financial Brand

JULY 13, 2021

Balancing physical facilities and digital engagement, the top retailers can show banking ways to improve mobile experiences. The post Digital Channel Experience Lessons From Big Box Retailers appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Retail 43

Retail Banking Trends Analysis Trends 43

The Financial Brand

JANUARY 2, 2022

Banks and credit unions would do well to understand what's changed. The post Top Gen Z Trends Impacting Banking In The Year Ahead appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Gen Z's attitudes toward finance have shifted since the advent of Covid.

Trends 43

Trends Banking Trends Analysis Branding 43

The Financial Brand

AUGUST 22, 2021

Financial institutions must embrace the open banking movement as a path to relationship growth and organizational efficiency. The post Open Banking Transforming Business Models Forever appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Banking Trends 43

Banking Trends Analysis Trends Branding 43

The Financial Brand

NOVEMBER 14, 2021

Banks and credit unions will also need to modernize back-office processes to complete the journey to becoming digital-first institutions. The post Digital Banking Transformation to Focus on Channels & Analytics in 2022 appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Analytics 43

Analytics Digital Banking Banking Trends Analysis 43

The Financial Brand

AUGUST 15, 2021

Banking organizations must find ways to improve consumer experiences by participating in embedded financial opportunities with third-parties. The post How Will Banking Respond to Embedded Finance Model? appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Banking Trends 43

Banking Trends Analysis Trends Branding 43

The Financial Brand

JANUARY 6, 2022

Here's how banks and credit unions can insulate their call centers from the staff shortfall. The post AI Technology Can Assist Financial Institutions with Staffing Shortages appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Technology 43

Technology Banking Trends Analysis Trends 43

The Financial Brand

DECEMBER 15, 2021

The trend isn't the end of relationship banking, but partnering and a niche market focus will be essential, especially as CRE lending slows. The post The Convergence of Fintech & Banking Is Transforming Business Lending appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Lending 42

Lending Fintech Banking Trends Analysis 42

The Financial Brand

OCTOBER 3, 2021

Google's abandonment of Plex digital-only banking should not bring comfort to traditional banks that are slow to respond to neobank offerings. The post Traditional Banks Remain Unprepared for Digital-Only Challengers appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Banking Trends 43

Banking Trends Analysis Google Trends 43