The Financial Brand

SEPTEMBER 12, 2021

The post Machine Driven Marketing: The Future of Ethical AI and Digital Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The promise of artificial intelligence won't be realized if financial institutions don't address issues of data relevance and quality.

Digital Banking 43

Digital Banking Marketing Banking Trends Analysis 43

The Financial Brand

AUGUST 25, 2021

Your brand is showing up nearly everywhere, but may not be saying what you think. Here are four ways to deliver a seamless brand experience. The post How Financial Institutions Can Clean Up Sloppy Brand Habits appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Branding 38

Branding Banking Trends Analysis Trends 38

The Financial Brand

AUGUST 10, 2021

The post Innovation and Sheer Marketing Muscle Power Credit Card Battle appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Fintechs and neobanks are adding competition with fresh ideas as major players prepare to spend for share.

Innovation 41

Innovation Cards Marketing Banking Trends 41

The Financial Brand

DECEMBER 9, 2021

The post What Financial Marketers Need to Know About Streaming Video Now appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Spending-conscious Americans are turning increasingly to advertising-supported video services, creating a potentially big opportunity.

Video 41

Video Marketing Banking Trends Analysis 41

The Financial Brand

AUGUST 26, 2021

The post 5 Credit Card Trends Signaling a Major Upheaval in Consumer Market appeared first on The Financial Brand - Banking Trends, Analysis & Insights. A more dynamic era driven by customer preferences and technology is bringing the card business up to speed.

Trends 43

Trends Cards Marketing Banking Trends 43

The Financial Brand

NOVEMBER 21, 2021

The mobile bank is the second European challenger within a few weeks to bow out. Fintech experts weigh in on what it means for banking. Market (And 500,000 Customers) appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The post Why Neobank N26 Is Abandoning the U.S.

Marketing 43

Marketing Banking Trends Analysis Trends 43

The Financial Brand

JULY 30, 2021

Digital transformation in marketing is vital for financial institutions. The post 3 Tools Financial Marketers Can Use to Strengthen Digital Experience appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Otherwise they won't be able to reach, convert or retain consumers.

Tools 40

Tools Marketing Banking Trends Analysis 40

The Financial Brand

DECEMBER 29, 2021

Effective use of video and graphics helps financial institutions capture consumer and employee attention, building brand value and trust. The post Why Strong Visual Branding and Communication Are Vital in Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Branding 37

Branding Video Banking Trends Analysis 37

The Financial Brand

OCTOBER 22, 2021

Mergers, expansion and more work-from-home policies demand that financial marketing heads help staff work together wherever they are. The post 7 Strategies for CMOs Managing Bank Marketing Teams from a Distance appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Strategy 40

Strategy Marketing Management Banking Trends 40

The Financial Brand

JUNE 22, 2021

You don't have to be an agile start-up to put these challenger bank approaches to use. The post 3 Marketing Strategies Banks & Credit Unions Can Lift From Neobanks appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The key is in the execution, which must be consistent.

Marketing Strategies 38

Marketing Strategies Strategy Marketing Banking Trends 38

The Financial Brand

DECEMBER 14, 2021

Their emphasis can be grouped into three broad trends: Using data to know customers, humanizing marketing and optimizing with analytics. The post Financial Marketers Reveal Top Priorities for the Year Ahead appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Marketing 38

Marketing Analytics Banking Trends Analysis 38

The Financial Brand

NOVEMBER 2, 2021

Bank and credit union marketers can put surplus deposits to work (and increase budgets) by effectively mixing four marketing channels. The post Driving Loan Volume Starts With Smart Marketing Strategies appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Marketing Strategies 36

Marketing Strategies Strategy Marketing Banking Trends 36

The Financial Brand

NOVEMBER 16, 2021

Community banking has plenty of innovation potential, but often it takes leaving the traditional banking mindset to find the opportunities. The post Tips & Insights on Creating (or Recreating) Brand Buzz in Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Branding 36

Branding Community Bank Banking Trends Analysis 36

The Financial Brand

AUGUST 11, 2021

The post 3 Culture Changes Can Give Any Financial Marketer Fintech-Like Results appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Sharply different approaches distinguish fintechs from established institutions. Yet key principles of startups can be applied by anyone.

Fintech 39

Fintech Marketing Banking Trends Analysis 39

The Financial Brand

NOVEMBER 23, 2021

Known for its superior branch service, the big regional is rebuilding its brand experience virtually. The bank's CMO reveals key tactics. The post What Financial Institutions Can Learn from TD Bank’s Marketing Playbook appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Marketing 35

Marketing Banking Trends Branding Regional 35

The Financial Brand

NOVEMBER 17, 2021

The post Data Mastery: The Growing Digital Divide in Financial Marketing appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The understanding of data and targeted application of it — not just access to it — will determine financial institutions' ability to compete.

Data 38

Data Marketing Banking Trends Analysis 38

The Financial Brand

SEPTEMBER 20, 2021

Consumers give the protections a thumbs-up, but the changes could negatively impact financial marketing strategies. The post Don’t Let Apple’s New Privacy Rules Derail Your Bank’s Marketing appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Here’s how to adapt.

Marketing 37

Marketing Marketing Strategies Banking Trends Analysis 37

The Financial Brand

SEPTEMBER 27, 2021

The post How Banks and Credit Unions Are Rethinking Marketing for 2022 appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Shifts in where people seek financial information are driving some changes, coming on top of attitudes and practices changed by the pandemic.

Marketing 38

Marketing Banking Trends Analysis Trends 38

The Financial Brand

OCTOBER 6, 2021

Seeking long-term large deposit relationships Lexicon Bank balances compliance duties with marketing itself as a home for poker professionals. The post Startup Bank Goes All-In Gambling on a Niche Market appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Marketing 38

Marketing Banking Trends Analysis Compliance 38

The Financial Brand

SEPTEMBER 27, 2021

Getting brand right is critical because it is the one thing that sets banks and credit unions apart in a marketplace of similar products. The post Four Hazardous Branding Traps Financial Institutions Step Into appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Branding 33

Branding Banking Trends Analysis Trends 33

The Financial Brand

JUNE 10, 2021

The post Financial Marketers Must Rethink Consumer Banking Campaigns appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The pandemic affected how consumers see multiple financial needs. Tools and techniques for promoting services will have to evolve.

Marketing 35

Marketing Banking Trends Analysis Trends 35

The Financial Brand

AUGUST 3, 2021

When bank and credit union marketers lack the deep pockets of bigger institutions they have to apply brainpower. The post Marketing Smarter on a Community Bank Budget appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Community Bank 34

Community Bank Community Marketing Banking Trends 34

The Financial Brand

NOVEMBER 18, 2021

Customer data platforms can transform how financial institutions run marketing campaigns. The post One Key Martech Tool Financial Marketers Should Use to Leverage Data appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Here's how CDPs work and the benefits they bring.

Tools 36

Tools Data Marketing Banking Trends 36

The Financial Brand

JANUARY 13, 2022

Banks and credit unions that make every interaction connected, relevant, trusted and human will build loyalty with digital-first consumers. The post Why Financial Marketers Should Focus on Customer Loyalty in 2022 appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Marketing 36

Marketing Banking Trends Analysis Trends 36

The Financial Brand

JULY 13, 2021

The post Google Leaves Cookies on the Table: What Financial Marketers Must Know appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Chrome browser's dominance lets Google call the shots, but evolution away from controversial tracking could get messy.

Google 36

Google Marketing Banking Trends Analysis 36

The Financial Brand

JULY 19, 2021

Part of the reduction is because leaders are giving Chief Digital Officers funds for digitization that used to go to CMOs for marketing. The post 2021 Marketing Budgets Clobbered, But Banking Gets Hammered Less appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Marketing 34

Marketing Banking Trends Analysis Trends 34

The Financial Brand

SEPTEMBER 14, 2021

Financial marketers try to measure every interaction, but there are things they don’t see and can't track. The post Marketers Don’t Know About the ‘Dark Funnel’ (And That’s a Problem) appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Marketing 35

Marketing Banking Trends Analysis Trends 35

The Financial Brand

SEPTEMBER 8, 2021

Financial marketing experts weigh in on five strategies to effectively grow your financial institution's brand and business. The post 5 Key Strategies to Maximize Your Institution’s Marketing Reach & Impact appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Strategy 31

Strategy Marketing Banking Trends Branding 31

The Financial Brand

JUNE 22, 2021

Banks and credit unions can't treat generational traits as the final word in how to serve consumers. The post Obsessing Over Younger People Kills Financial Marketers’ Opportunities appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Try looking at who heads the households.

Marketing 35

Marketing Banking Trends Analysis Trends 35

The Financial Brand

AUGUST 19, 2021

99% of things banks and credit unions call 'stories' aren't that at all. The post Why Most Financial Institutions Flop When Using Stories for Marketing appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Real stories have emotional hooks, and require three key elements.

Marketing 34

Marketing Banking Trends Analysis Trends 34

The Financial Brand

JULY 11, 2021

How industry newcomer Carla Zakhem-Hassan has been blending old and new as the top marketer at the nation's #4 bank. The post Citi’s CMO Talks Branding, Social Stands and the Plus Side of Regulation appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Branding 29

Branding Regulation Banking Trends Analysis 29

The Financial Brand

DECEMBER 9, 2021

The post 3 Key Steps Banks & Credit Unions Must Take to Step Up Their Marketing appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Financial institutions need to make hefty tech investments to advance their customer experience game — here's how to do it the right way.

Marketing 35

Marketing Customer Experience Banking Trends Analysis 35

The Financial Brand

JUNE 14, 2021

The post Wells Fargo Launches Fresh Attack on Credit Card Market appeared first on The Financial Brand - Banking Trends, Analysis & Insights. New cashback rewards card for mass affluent is spearhead for a rejuvenated card program rolling out first phases over 2021-2022.

Cards 33

Cards Marketing Banking Trends Analysis 33

The Financial Brand

JULY 1, 2024

This article What Bang Do Financial Marketers Get for Their Bucks? appeared first on The Financial Brand. More marketing spend drove higher loan and deposit levels in all but one bank size category in 2023. This article What Bang Do Financial Marketers Get for Their Bucks? appeared first on The Financial Brand.

Marketing 37

Marketing Branding Marketing Strategies Banking Trends 37

The Financial Brand

DECEMBER 9, 2021

The post What Financial Marketers Need to Know About Streaming Video Now appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Spending-conscious Americans are turning increasingly to advertising-supported video services, creating a potentially big opportunity.

Video 33

Video Marketing Banking Trends Analysis 33

The Financial Brand

JANUARY 15, 2023

This article 3 Ways Marketing Needs to Pivot in a Recession appeared first on The Financial Brand. Want to improve the return on marketing investments? Tap into these three trends to strengthen connections with consumers in uncertain times.

Marketing 41

Marketing Trends Branding Marketing Strategies 41

The Financial Brand

AUGUST 9, 2021

Consumer attraction to digital banking providers goes beyond ease of use. The post Financial Institution Marketing Is Failing to Curb Customer Outflow appeared first on The Financial Brand - Banking Trends, Analysis & Insights. These firms connect with people in a way that builds comfort.

Marketing 31

Marketing Banking Trends Analysis Branding 31