The Financial Brand

SEPTEMBER 27, 2021

Getting brand right is critical because it is the one thing that sets banks and credit unions apart in a marketplace of similar products. The post Four Hazardous Branding Traps Financial Institutions Step Into appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Branding 32

Branding Banking Trends Analysis Trends 32

The Financial Brand

JULY 11, 2021

How industry newcomer Carla Zakhem-Hassan has been blending old and new as the top marketer at the nation's #4 bank. The post Citi’s CMO Talks Branding, Social Stands and the Plus Side of Regulation appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Branding 29

Branding Regulation Banking Trends Analysis 29

The Financial Brand

SEPTEMBER 20, 2021

Consumers give the protections a thumbs-up, but the changes could negatively impact financial marketing strategies. The post Don’t Let Apple’s New Privacy Rules Derail Your Bank’s Marketing appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Here’s how to adapt.

Marketing 37

Marketing Marketing Strategies Banking Trends Analysis 37

The Financial Brand

NOVEMBER 23, 2021

Known for its superior branch service, the big regional is rebuilding its brand experience virtually. The bank's CMO reveals key tactics. The post What Financial Institutions Can Learn from TD Bank’s Marketing Playbook appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Marketing 35

Marketing Banking Trends Branding Regional 35

The Financial Brand

JANUARY 10, 2022

The success of a bank CMO requires understanding the power of analytics, technology, strategy and agility to drive business results. The post The CMO Role in Banking is Being Disrupted appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Analytics 43

Analytics Banking Trends Analysis Strategy 43

The Financial Brand

JULY 11, 2021

Industry newcomer Carla Zakhem-Hassan has been blending old and new as the top marketer at the nation's #4 bank. The post How Citi’s Unconventional CMO Turns Banking Rules into a Creative Force appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Banking Trends 40

Banking Trends Analysis Branding National 40

The Financial Brand

SEPTEMBER 8, 2021

Financial marketing experts weigh in on five strategies to effectively grow your financial institution's brand and business. The post 5 Key Strategies to Maximize Your Institution’s Marketing Reach & Impact appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Strategy 31

Strategy Marketing Banking Trends Branding 31

The Financial Brand

JULY 22, 2021

Carla Zakhem-Hassan has been blending old and new as the top marketer at the nation's #4 bank. The post Here’s Why Chase Brass Poached Citi’s CMO appeared first on The Financial Brand - Banking Trends, Analysis & Insights. In October she joins the #1 U.S.

Banking Trends 39

Banking Trends Analysis Branding National 39

The Financial Brand

DECEMBER 9, 2021

The post What Financial Marketers Need to Know About Streaming Video Now appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Spending-conscious Americans are turning increasingly to advertising-supported video services, creating a potentially big opportunity.

Video 41

Video Marketing Banking Trends Analysis 41

The Financial Brand

NOVEMBER 8, 2021

Loyalty is out, the Four Ps useless and tech-driven 'quantum marketing' is in. Here's what financial marketers must know to stay up to speed. The post Mastercard CMO: Why Traditional Bank Marketing Is Failing appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Marketing 43

Marketing Banking Trends Analysis Trends 43

The Financial Brand

JULY 25, 2021

The banking industry requires new perspectives, solutions and business models that reflect the megatrends in other industries. The post 6 Global Megatrends Impacting the Future of Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Banking Trends 43

Banking Trends Analysis Trends Branding 43

The Financial Brand

SEPTEMBER 12, 2021

The post Machine Driven Marketing: The Future of Ethical AI and Digital Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The promise of artificial intelligence won't be realized if financial institutions don't address issues of data relevance and quality.

Digital Banking 43

Digital Banking Marketing Banking Trends Analysis 43

The Financial Brand

SEPTEMBER 27, 2021

Wells Fargo and BofA both retired the position, prompting debate about whether 'chief marketing officer' is endangered or simply evolving. The post Why Are So Many Banks Killing the CMO Role? appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Banking Trends 35

Banking Trends Analysis Branding Trends 35

The Financial Brand

AUGUST 18, 2021

Banks and credit unions can help (and profit) by stepping in. The post How Financial Institutions Can Improve Banking for Hispanic Millennials appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Millennials 43

Millennials Banking Trends Analysis Trends 43

The Financial Brand

JULY 25, 2021

The banking industry requires new perspectives, solutions and business models that reflect the megatrends in other industries. The post 6 Global Megatrends That Are Impacting Banking’s Future appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Banking Trends 43

Banking Trends Analysis Trends Branding 43

The Financial Brand

JULY 19, 2021

Digital banking engagement leads to more customer data and better customer experiences, which leads to greater loyalty and higher profits. The post The Future of Loyalty in Banking is at Risk appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Customer Experience 43

Customer Experience Banking Trends Analysis Digital Banking 43

The Financial Brand

SEPTEMBER 16, 2021

In a digital world, a bad customer experience can undermine marketing, while a great experience can have a positive multiplier impact. The post Bad User Experiences Destroy Great Marketing appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

User Experience 40

User Experience Marketing Customer Experience Banking Trends 40

The Financial Brand

JULY 30, 2021

In a marketplace that is becoming accustomed to hyper-personalized communication, the need for banks to use data to drive engagement is no longer optional. The post Banking Needs To Prepare For Marketing’s Data Arms Race appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Data 43

Data Banking Trends Analysis Trends 43

The Financial Brand

AUGUST 18, 2021

With mergers poised to accelerate, a niche approach to product marketing will improve retention and strengthen customer relationships. The post How to Find Growth in the Next Wave of M&A in Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

How To 42

How To Banking Trends Analysis Trends 42

The Financial Brand

AUGUST 10, 2021

The post Innovation and Sheer Marketing Muscle Power Credit Card Battle appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Fintechs and neobanks are adding competition with fresh ideas as major players prepare to spend for share.

Innovation 41

Innovation Cards Marketing Banking Trends 41

The Financial Brand

SEPTEMBER 29, 2021

Are banks and credit unions ready for them? The post What Millennial & Gen Z Business Owners Want from Banks appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Startups surged during the pandemic, and like their mostly young owners, they have digital DNA.

Millennials 41

Millennials Banking Trends Analysis Trends 41

The Financial Brand

OCTOBER 22, 2021

Mergers, expansion and more work-from-home policies demand that financial marketing heads help staff work together wherever they are. The post 7 Strategies for CMOs Managing Bank Marketing Teams from a Distance appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Strategy 40

Strategy Marketing Management Banking Trends 40

The Financial Brand

JANUARY 19, 2022

Banking prompts many questions, plus people read blogs titled 'Questions your bank doesn't want you to ask.' appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Preparation is key. The post Is Your Financial Institution Ready for These Tough Consumer Questions?

Banking Trends 37

Banking Trends Analysis Trends Branding 37

The Financial Brand

JUNE 21, 2021

The post Legacy Financial Institutions Losing The Battle For Consumer Trust appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Financial institutions must rebuild organizational structures and internal processes to avoid losing the trust of customers.

Banking Trends 40

Banking Trends Analysis Trends Branding 40

The Financial Brand

DECEMBER 14, 2021

Their emphasis can be grouped into three broad trends: Using data to know customers, humanizing marketing and optimizing with analytics. The post Financial Marketers Reveal Top Priorities for the Year Ahead appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Marketing 37

Marketing Analytics Banking Trends Analysis 37

The Financial Brand

NOVEMBER 17, 2021

The post Data Mastery: The Growing Digital Divide in Financial Marketing appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The understanding of data and targeted application of it — not just access to it — will determine financial institutions' ability to compete.

Data 37

Data Marketing Banking Trends Analysis 37

The Financial Brand

JANUARY 3, 2021

A look at the digital banking trends of the last year provides a perspective for future strategies and organizational changes. The post Retail Banking Year in Review 2020: A Reflection in 20 Charts appeared first on The Financial Brand.

Retail 43

Retail Banking Trends Strategy Digital Banking 43

The Financial Brand

JANUARY 13, 2022

Banks and credit unions that make every interaction connected, relevant, trusted and human will build loyalty with digital-first consumers. The post Why Financial Marketers Should Focus on Customer Loyalty in 2022 appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Marketing 36

Marketing Banking Trends Analysis Trends 36

The Financial Brand

FEBRUARY 4, 2022

The post How to Overcome the 5 Most Common Obstacles to Growth in Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Typical consumer (and employee biases) often derail sales and hurt customer experience. Understanding them is the key to counteracting them.

How To 36

How To Customer Experience Banking Trends Analysis 36

The Financial Brand

AUGUST 11, 2021

The post 3 Culture Changes Can Give Any Financial Marketer Fintech-Like Results appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Yet key principles of startups can be applied by anyone.

Fintech 39

Fintech Marketing Banking Trends Analysis 39

The Financial Brand

JULY 18, 2021

With digital banking transactions increasing, the need for personalized and contextual experiences becomes essential. The post Increased Digital Banking Interactions Require Greater Personalization appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Digital Banking 37

Digital Banking Banking Trends Analysis Trends 37

The Financial Brand

DECEMBER 9, 2021

The post BofA Wades Into High Net Worth Battle with New Rewards and Card Offers appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The megabank rolled out a key enhancement to its loyalty program and launched a slick new card — both aimed at high net worth consumers.

Cards 37

Cards Banking Trends Analysis Trends 37

The Financial Brand

SEPTEMBER 27, 2021

The post How Banks and Credit Unions Are Rethinking Marketing for 2022 appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Shifts in where people seek financial information are driving some changes, coming on top of attitudes and practices changed by the pandemic.

Marketing 37

Marketing Banking Trends Analysis Trends 37

The Financial Brand

SEPTEMBER 9, 2021

There are four key considerations financial marketers should evaluate before selecting a data partner for campaign measurement. appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The post Does Your Financial Institution Have the Right Data Partner?

Data 37

Data Banking Trends Analysis Trends 37

The Financial Brand

AUGUST 9, 2021

The post Financial Institution Marketing Is Failing to Curb Customer Outflow appeared first on The Financial Brand - Banking Trends, Analysis & Insights. These firms connect with people in a way that builds comfort.

Marketing 31

Marketing Banking Trends Analysis Branding 31

The Financial Brand

JANUARY 5, 2022

The post Roadmap for Changing AI from a Banking Catch Phrase to Real Action appeared first on The Financial Brand - Banking Trends, Analysis & Insights. It seems like every financial institution is jumping on the artificial intelligence bandwagon. Before you leap, get your data in order.

Banking Trends 35

Banking Trends Analysis Trends Branding 35

The Financial Brand

AUGUST 2, 2021

The post Banking Share of Wallet Threatened By Hidden Attrition appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Neobanks and big tech firms are increasingly impacting retention of accounts and lifetime value of long-standing relationships.

Banking Trends 36

Banking Trends Analysis Trends Branding 36