Banking Trends Customer Experience Data Marketing 
The Financial Brand
JULY 30, 2021
In a marketplace that is becoming accustomed to hyper-personalized communication, the need for banks to use data to drive engagement is no longer optional. The post Financial Marketers Need To Prepare For The Data Arms Race appeared first on The Financial Brand - Banking Trends, Analysis & Insights.
The Financial Brand
JULY 30, 2021
In a marketplace that is becoming accustomed to hyper-personalized communication, the need for banks to use data to drive engagement is no longer optional. The post Banking Needs To Prepare For Marketing’s Data Arms Race appeared first on The Financial Brand - Banking Trends, Analysis & Insights.
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South State Correspondent
MAY 13, 2024
Unfortunately, most banks don’t gather fraud data across payment channels or track “pre-crime events.” By amalgamating data from a single bank with that from multiple banks, law enforcement can unearth larger patterns of illegal activity. Each type of financial crime has a specific profile.
The Financial Brand
NOVEMBER 8, 2021
Loyalty is out, the Four Ps useless and tech-driven 'quantum marketing' is in. Here's what financial marketers must know to stay up to speed. The post Mastercard CMO: Why Traditional Bank Marketing Is Failing appeared first on The Financial Brand - Banking Trends, Analysis & Insights.
The Financial Brand
JULY 19, 2021
Digital banking engagement leads to more customer data and better customer experiences, which leads to greater loyalty and higher profits. The post The Future of Loyalty in Banking is at Risk appeared first on The Financial Brand - Banking Trends, Analysis & Insights.
The Financial Brand
JANUARY 13, 2022
Banks and credit unions that make every interaction connected, relevant, trusted and human will build loyalty with digital-first consumers. The post Why Financial Marketers Should Focus on Customer Loyalty in 2022 appeared first on The Financial Brand - Banking Trends, Analysis & Insights.
The Financial Brand
NOVEMBER 15, 2021
New data highlights key differences between what mature customer experience programs accomplish versus what other financial institutions do. The post Banking Execs Reveal 6 Essential Drivers of CX Success appeared first on The Financial Brand - Banking Trends, Analysis & Insights.
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