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Digital transformation will remain a powerful force, with advancements in AI and machine learning enabling unparalleled operational efficiencies and hyper-personalized customerexperiences. Banks will look to transform the way they do business by moving beyond their walls with the maturing of open banking and embedded finance.
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Thirty-four percent of the nearly 600 bank executives who participated in the survey are planning to use deep human behaviour analysis to better understand what motivates customers and design the customerexperience accordingly.
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Successful digitalbanking transformation requires prioritizing what is needed today against what's required for the future. The post Executing What’s Possible With DigitalBanking Transformation appeared first on The Financial Brand - BankingTrends, Analysis & Insights.
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Too many financial institutions fly blind when they try to improve the digitalexperience. The post 5 CX Best Practices that DigitalBanking Expansion Demands appeared first on The Financial Brand - BankingTrends, Analysis & Insights. Focused research produces key insights.
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Consumer attraction to digitalbanking providers goes beyond ease of use. The post Financial Institution Marketing Is Failing to Curb Customer Outflow appeared first on The Financial Brand - BankingTrends, Analysis & Insights. These firms connect with people in a way that builds comfort.
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