The Financial Brand

JULY 25, 2021

The banking industry requires new perspectives, solutions and business models that reflect the megatrends in other industries. The post 6 Global Megatrends That Are Impacting Banking’s Future appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Banking Trends 43

Banking Trends Analysis Trends Branding 43

The Financial Brand

JANUARY 10, 2022

The success of a bank CMO requires understanding the power of analytics, technology, strategy and agility to drive business results. The post The CMO Role in Banking is Being Disrupted appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Analytics 43

Analytics Banking Trends Analysis Strategy 43

The Financial Brand

AUGUST 18, 2021

Banks and credit unions can help (and profit) by stepping in. The post How Financial Institutions Can Improve Banking for Hispanic Millennials appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Millennials 43

Millennials Banking Trends Analysis Trends 43

The Financial Brand

NOVEMBER 8, 2021

Here's what financial marketers must know to stay up to speed. The post Mastercard CMO: Why Traditional Bank Marketing Is Failing appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Marketing 43

Marketing Banking Trends Analysis Trends 43

The Financial Brand

JULY 30, 2021

In a marketplace that is becoming accustomed to hyper-personalized communication, the need for banks to use data to drive engagement is no longer optional. The post Banking Needs To Prepare For Marketing’s Data Arms Race appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Data 43

Data Banking Trends Analysis Trends 43

The Financial Brand

JUNE 21, 2021

Financial institutions must rebuild organizational structures and internal processes to avoid losing the trust of customers. The post Legacy Financial Institutions Losing The Battle For Consumer Trust appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Banking Trends 41

Banking Trends Analysis Trends Branding 41

The Financial Brand

SEPTEMBER 29, 2021

Are banks and credit unions ready for them? The post What Millennial & Gen Z Business Owners Want from Banks appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Startups surged during the pandemic, and like their mostly young owners, they have digital DNA.

Millennials 41

Millennials Banking Trends Analysis Trends 41

The Financial Brand

JULY 18, 2021

With digital banking transactions increasing, the need for personalized and contextual experiences becomes essential. The post Increased Digital Banking Interactions Require Greater Personalization appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Digital Banking 38

Digital Banking Banking Trends Analysis Trends 38

The Financial Brand

JANUARY 19, 2022

Banking prompts many questions, plus people read blogs titled 'Questions your bank doesn't want you to ask.' appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Preparation is key. The post Is Your Financial Institution Ready for These Tough Consumer Questions?

Banking Trends 38

Banking Trends Analysis Trends Branding 38

The Financial Brand

JANUARY 13, 2022

Banks and credit unions that make every interaction connected, relevant, trusted and human will build loyalty with digital-first consumers. The post Why Financial Marketers Should Focus on Customer Loyalty in 2022 appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Marketing 36

Marketing Banking Trends Analysis Trends 36

The Financial Brand

NOVEMBER 16, 2021

Community banking has plenty of innovation potential, but often it takes leaving the traditional banking mindset to find the opportunities. The post Tips & Insights on Creating (or Recreating) Brand Buzz in Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Branding 36

Branding Community Bank Banking Trends Analysis 36

The Financial Brand

SEPTEMBER 27, 2021

Wells Fargo and BofA both retired the position, prompting debate about whether 'chief marketing officer' is endangered or simply evolving. The post Why Are So Many Banks Killing the CMO Role? appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Banking Trends 35

Banking Trends Analysis Branding Trends 35

The Financial Brand

AUGUST 11, 2021

The most important sources of new businesses and revenue is engaing with customers to build trust, improve experiences and reward loyalty. The post 7 Updated Commonsense Ways to Increase Banking Cross-Sales appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Banking Trends 34

Banking Trends Analysis Trends Branding 34

The Financial Brand

NOVEMBER 23, 2021

Known for its superior branch service, the big regional is rebuilding its brand experience virtually. The bank's CMO reveals key tactics. The post What Financial Institutions Can Learn from TD Bank’s Marketing Playbook appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Marketing 35

Marketing Banking Trends Branding Regional 35

The Financial Brand

OCTOBER 28, 2021

Approached correctly, staffers will offer valuable intel about how well an institution works, as well as what they're hearing from customers. The post Mining for CX Gold: How Financial Institutions Can Engage Employees appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Banking Trends 35

Banking Trends Analysis Trends Branding 35

The Financial Brand

JULY 30, 2021

In a marketplace that is becoming accustomed to hyper-personalized communication, the need for banks to use data to drive engagement is no longer optional. The post Financial Marketers Need To Prepare For The Data Arms Race appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Data 33

Data Marketing Banking Trends Analysis 33

The Financial Brand

JUNE 30, 2021

Economic disruptions can create or reinforce 'cognitive biases' that deeply influence banking behaviors. The post 5 New Insights About How Consumers Make Banking Decisions appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Here's how to address these biases.

Banking Trends 32

Banking Trends Analysis Trends Branding 32

The Financial Brand

SEPTEMBER 8, 2021

Financial marketing experts weigh in on five strategies to effectively grow your financial institution's brand and business. The post 5 Key Strategies to Maximize Your Institution’s Marketing Reach & Impact appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Strategy 31

Strategy Marketing Banking Trends Branding 31

The Financial Brand

AUGUST 9, 2021

The post Financial Institution Marketing Is Failing to Curb Customer Outflow appeared first on The Financial Brand - Banking Trends, Analysis & Insights. These firms connect with people in a way that builds comfort.

Marketing 31

Marketing Banking Trends Analysis Branding 31

The Financial Brand

SEPTEMBER 22, 2021

The post What Banks Should (and Shouldn’t) Put Into Next Year’s Marketing Budget appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Here are steps their teams should take when outlining their priorities.

Marketing 27

Marketing Banking Trends Analysis Strategy 27

The Financial Brand

JANUARY 23, 2022

The large gap between marketer and consumer perceptions about delivering excellent customer experience shows that financial institutions have much work to do. The post Banks Not Delivering The Experience Consumers Demand appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Customer Experience 36

Customer Experience Banking Trends Analysis Trends 36