The Financial Brand

NOVEMBER 8, 2021

Here's what financial marketers must know to stay up to speed. The post Mastercard CMO: Why Traditional Bank Marketing Is Failing appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Marketing Banking Trends Analysis Trends 43

The Financial Brand

JULY 25, 2021

The banking industry requires new perspectives, solutions and business models that reflect the megatrends in other industries. The post 6 Global Megatrends That Are Impacting Banking’s Future appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Banking Trends Analysis Trends Branding 43

The Financial Brand

AUGUST 18, 2021

Banks and credit unions can help (and profit) by stepping in. The post How Financial Institutions Can Improve Banking for Hispanic Millennials appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Millennials Banking Trends Analysis Trends 43

The Financial Brand

DECEMBER 14, 2021

Their emphasis can be grouped into three broad trends: Using data to know customers, humanizing marketing and optimizing with analytics. The post Financial Marketers Reveal Top Priorities for the Year Ahead appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Marketing Analytics Banking Trends Analysis 37

The Financial Brand

DECEMBER 9, 2021

The post What Financial Marketers Need to Know About Streaming Video Now appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Spending-conscious Americans are turning increasingly to advertising-supported video services, creating a potentially big opportunity.

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Video Marketing Banking Trends Analysis 41

The Financial Brand

JULY 19, 2021

Digital banking engagement leads to more customer data and better customer experiences, which leads to greater loyalty and higher profits. The post The Future of Loyalty in Banking is at Risk appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Customer Experience Banking Trends Analysis Digital Banking 43

The Financial Brand

SEPTEMBER 12, 2021

The post Machine Driven Marketing: The Future of Ethical AI and Digital Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The promise of artificial intelligence won't be realized if financial institutions don't address issues of data relevance and quality.

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Digital Banking Marketing Banking Trends Analysis 43

The Financial Brand

JULY 30, 2021

In a marketplace that is becoming accustomed to hyper-personalized communication, the need for banks to use data to drive engagement is no longer optional. The post Banking Needs To Prepare For Marketing’s Data Arms Race appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Data Banking Trends Analysis Trends 43

The Financial Brand

JANUARY 10, 2022

But the overall trend masks very different scenarios that banks and credit unions must consider. The post The Brutal Truth About Savings Habits: Covid Didn’t Teach Us Anything appeared first on The Financial Brand - Banking Trends, Analysis & Insights. After record spikes, the numbers plummeted.

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US Banking Trends Analysis Trends 34

The Financial Brand

AUGUST 10, 2021

The post Innovation and Sheer Marketing Muscle Power Credit Card Battle appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Fintechs and neobanks are adding competition with fresh ideas as major players prepare to spend for share.

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Innovation Cards Marketing Banking Trends 41

The Financial Brand

SEPTEMBER 29, 2021

Are banks and credit unions ready for them? The post What Millennial & Gen Z Business Owners Want from Banks appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Startups surged during the pandemic, and like their mostly young owners, they have digital DNA.

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Millennials Banking Trends Analysis Trends 41

The Financial Brand

SEPTEMBER 16, 2021

In a digital world, a bad customer experience can undermine marketing, while a great experience can have a positive multiplier impact. The post Bad User Experiences Destroy Great Marketing appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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User Experience Marketing Customer Experience Banking Trends 40

The Financial Brand

AUGUST 18, 2021

With mergers poised to accelerate, a niche approach to product marketing will improve retention and strengthen customer relationships. The post How to Find Growth in the Next Wave of M&A in Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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How To Banking Trends Analysis Trends 42

The Financial Brand

OCTOBER 22, 2021

Mergers, expansion and more work-from-home policies demand that financial marketing heads help staff work together wherever they are. The post 7 Strategies for CMOs Managing Bank Marketing Teams from a Distance appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Strategy Management Marketing Banking Trends 40

The Financial Brand

JANUARY 3, 2021

A look at the digital banking trends of the last year provides a perspective for future strategies and organizational changes. The post Retail Banking Year in Review 2020: A Reflection in 20 Charts appeared first on The Financial Brand.

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Retail Banking Trends Strategy Digital Banking 43

The Financial Brand

JUNE 21, 2021

The post Legacy Financial Institutions Losing The Battle For Consumer Trust appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Financial institutions must rebuild organizational structures and internal processes to avoid losing the trust of customers.

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Banking Trends Analysis Trends Branding 40

The Financial Brand

NOVEMBER 17, 2021

The post Data Mastery: The Growing Digital Divide in Financial Marketing appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The understanding of data and targeted application of it — not just access to it — will determine financial institutions' ability to compete.

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Data Marketing Banking Trends Analysis 37

The Financial Brand

JANUARY 19, 2022

Banking prompts many questions, plus people read blogs titled 'Questions your bank doesn't want you to ask.' appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Preparation is key. The post Is Your Financial Institution Ready for These Tough Consumer Questions?

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Banking Trends Analysis Trends Branding 37

The Financial Brand

JULY 18, 2021

With digital banking transactions increasing, the need for personalized and contextual experiences becomes essential. The post Increased Digital Banking Interactions Require Greater Personalization appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Digital Banking 37

Digital Banking Banking Trends Analysis Trends 37

The Financial Brand

DECEMBER 29, 2021

The post Why Strong Visual Branding and Communication Are Vital in Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Effective use of video and graphics helps financial institutions capture consumer and employee attention, building brand value and trust.

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Branding Video Banking Trends Analysis 36

The Financial Brand

JANUARY 13, 2022

Banks and credit unions that make every interaction connected, relevant, trusted and human will build loyalty with digital-first consumers. The post Why Financial Marketers Should Focus on Customer Loyalty in 2022 appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Marketing Banking Trends Analysis Trends 36

The Financial Brand

DECEMBER 9, 2021

The post BofA Wades Into High Net Worth Battle with New Rewards and Card Offers appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The megabank rolled out a key enhancement to its loyalty program and launched a slick new card — both aimed at high net worth consumers.

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Cards Banking Trends Analysis Trends 37

The Financial Brand

JULY 22, 2021

Carla Zakhem-Hassan has been blending old and new as the top marketer at the nation's #4 bank. The post Here’s Why Chase Brass Poached Citi’s CMO appeared first on The Financial Brand - Banking Trends, Analysis & Insights. In October she joins the #1 U.S.

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Banking Trends Analysis Branding National 39

The Financial Brand

SEPTEMBER 27, 2021

The post How Banks and Credit Unions Are Rethinking Marketing for 2022 appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Shifts in where people seek financial information are driving some changes, coming on top of attitudes and practices changed by the pandemic.

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Marketing Banking Trends Analysis Trends 37

The Financial Brand

FEBRUARY 4, 2022

The post How to Overcome the 5 Most Common Obstacles to Growth in Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Typical consumer (and employee biases) often derail sales and hurt customer experience. Understanding them is the key to counteracting them.

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How To Customer Experience Banking Trends Analysis 36

The Financial Brand

AUGUST 11, 2021

The post 3 Culture Changes Can Give Any Financial Marketer Fintech-Like Results appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Yet key principles of startups can be applied by anyone.

Fintech 39

Fintech Marketing Banking Trends Analysis 39

The Financial Brand

JULY 11, 2021

Industry newcomer Carla Zakhem-Hassan has been blending old and new as the top marketer at the nation's #4 bank. The post How Citi’s Unconventional CMO Turns Banking Rules into a Creative Force appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Banking Trends Analysis Branding National 41

The Financial Brand

AUGUST 2, 2021

The post Banking Share of Wallet Threatened By Hidden Attrition appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Neobanks and big tech firms are increasingly impacting retention of accounts and lifetime value of long-standing relationships.

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Banking Trends Analysis Trends Branding 36

The Financial Brand

AUGUST 25, 2021

The post How Financial Institutions Can Clean Up Sloppy Brand Habits appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Your brand is showing up nearly everywhere, but may not be saying what you think. Here are four ways to deliver a seamless brand experience.

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Branding Banking Trends Analysis Trends 37

The Financial Brand

NOVEMBER 23, 2021

The bank's CMO reveals key tactics. The post What Financial Institutions Can Learn from TD Bank’s Marketing Playbook appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Known for its superior branch service, the big regional is rebuilding its brand experience virtually.

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Marketing Banking Trends Branding Regional 35

The Financial Brand

NOVEMBER 16, 2021

Community banking has plenty of innovation potential, but often it takes leaving the traditional banking mindset to find the opportunities. The post Tips & Insights on Creating (or Recreating) Brand Buzz in Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Branding Community Bank Banking Trends Analysis 36

The Financial Brand

JULY 13, 2021

The post Google Leaves Cookies on the Table: What Financial Marketers Must Know appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Chrome browser's dominance lets Google call the shots, but evolution away from controversial tracking could get messy.

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Google Marketing Banking Trends Analysis 36

The Financial Brand

JANUARY 5, 2022

The post Roadmap for Changing AI from a Banking Catch Phrase to Real Action appeared first on The Financial Brand - Banking Trends, Analysis & Insights. It seems like every financial institution is jumping on the artificial intelligence bandwagon. Before you leap, get your data in order.

Banking Trends 35

Banking Trends Analysis Trends Branding 35

The Financial Brand

DECEMBER 9, 2021

The post 3 Key Steps Banks & Credit Unions Must Take to Step Up Their Marketing appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Financial institutions need to make hefty tech investments to advance their customer experience game — here's how to do it the right way.

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Marketing Customer Experience Banking Trends Analysis 35

The Financial Brand

SEPTEMBER 27, 2021

Wells Fargo and BofA both retired the position, prompting debate about whether 'chief marketing officer' is endangered or simply evolving. The post Why Are So Many Banks Killing the CMO Role? appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Banking Trends 35

Banking Trends Analysis Branding Trends 35

The Financial Brand

FEBRUARY 3, 2022

Analytics and first-party data can help reverse the trend. The post How Small Banks Can Counter Fintech & Megabank Marketing Budgets appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Community institutions are losing share among Millennial and Gen Z segments.

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Marketing Fintech Millennials Analytics 30

The Financial Brand

DECEMBER 9, 2021

The post What Financial Marketers Need to Know About Streaming Video Now appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Spending-conscious Americans are turning increasingly to advertising-supported video services, creating a potentially big opportunity.

Video 32

Video Marketing Banking Trends Analysis 32