Independent Banker

FEBRUARY 1, 2022

This year, an overwhelming amount of industry and media attention has been focused on sky-high neobank valuations, big tech’s continued foray into banking, and emerging finance trends, like buy-now-pay-later and the growing cryptocurrency market.

Community Bank 103

Community Bank Community Trends Industry 103

Insights on Business

APRIL 6, 2017

As Jim Marous notes in his article, Top 10 Retail Banking Trends and Predictions for 2017 , “APIs were not even listed as a 2016 trend, but was #4 in 2017.”. One of the new APIs from IBM is Cognitive Market Sensing. Starter kits are available to make it easy for a programmer to getget going quickly.

Las Vegas 194

Las Vegas Fintech User Experience Trends 194

The Financial Brand

NOVEMBER 2, 2021

Traditional banks still have a leg up on digital competitors, but it's slipping. The post 4 Crucial Banking Trends for 2022 Financial Institutions Can’t Ignore appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Here are key ways they can hold onto their advantage.

Banking Trends 43

Banking Trends Trends Analysis Branding 43

PYMNTS

FEBRUARY 27, 2019

These market conditions may not seem ripe for FinTech innovation, but where there are challenges, there are opportunities. Michael Sassoon, CEO of banking and technology firm Sasfin , recently told PYMNTS about some of the country’s biggest hurdles in small business FinServ — and what technology innovators hope to do about them.

Technology 190

Technology Industry Innovation Big Data 190

South State Correspondent

AUGUST 8, 2022

With 100+ public banks reporting, we have more than a representative sample to see 2Q 2022 bank earnings trends and derive some operational insights on bank performance. In this article, we put some data behind the trends and provide optimal targets to help you run your bank more successfully.

Trends 195

Trends Community Bank Community Retail 195

The Financial Brand

MAY 28, 2019

Closer looks at deposit, loan and branching patterns reveal strategic consumer banking considerations banks and credit unions should weigh. The post Three Major Retail Banking Trends Financial Marketers Must Watch appeared first on The Financial Brand.

Banking Trends 30

Banking Trends Trends Retail Marketing 30

The Financial Brand

AUGUST 26, 2021

The post 5 Credit Card Trends Signaling a Major Upheaval in Consumer Market appeared first on The Financial Brand - Banking Trends, Analysis & Insights. A more dynamic era driven by customer preferences and technology is bringing the card business up to speed.

Trends 43

Trends Cards Marketing Banking Trends 43

Accenture: Banking

DECEMBER 9, 2020

In this blog and the next, I’ll look at the shifts happening within trade and supply chain finance due to market forces and COVID-19, and outline how banks should respond. The post Global trade’s new normal and what it means for banks appeared first on Accenture Banking Blog.

Marketing 245

Marketing Customer Experience Banking Trends Trends 245

PYMNTS

DECEMBER 12, 2018

Machine learning and artificial intelligence are among the emerging technologies capable of boosting banking operations, including customer service , and preventing fraud, as recent PYMNTS research has demonstrated. Digital Demand. Latency Advantages. So where is all this 5G? 5G phones in the first half of 2019.

Fintech 211

Fintech Mobile Analysis Technology 211

The Financial Brand

OCTOBER 11, 2024

This article Four Fresh Trends That Will Flip Bank Marketing in 2025 appeared first on The Financial Brand. Marketing to Gen Alpha through their millennial parents is just one example of how strategies will be changing.

Trends 37

Trends Marketing Millennials Branding 37

The Financial Brand

OCTOBER 29, 2024

This article 5 Things Banking Marketers Should Consider Before Responding to Fed Rate Cuts appeared first on The Financial Brand. As Fed rate cuts begin, banks face a slew of risks. This article 5 Things Banking Marketers Should Consider Before Responding to Fed Rate Cuts appeared first on The Financial Brand.

Marketing 35

Marketing Branding Strategy How To 35

PYMNTS

SEPTEMBER 29, 2020

Middle Eastern consumers’ jump to online channels during the pandemic follows global commerce and banking trends, but Macadam explained that the region’s shift has been more dramatic than in other areas. Joining the Global Open Banking Push. Online Payments Drive Privacy Concerns.

Payments 172

Payments Online Regulation Retail 172

The Financial Brand

JANUARY 5, 2022

Fintechs are making deep inroads in the small business banking market, including lending, forcing banks to up their game. The post Top Trends Transforming Business Banking in 2022 and Beyond appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Trends 41

Trends Banking Trends Analysis Lending 41

The Financial Brand

SEPTEMBER 1, 2021

Nerve, a mobile banking app started by two fintech marketing veterans, aims to help musicians deal with their unique financial needs. The post Does a New Neobank for Musicians Herald a Micro-Niche Trend? appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Trends 43

Trends Banking Trends Analysis Branding 43

The Financial Brand

NOVEMBER 8, 2021

Loyalty is out, the Four Ps useless and tech-driven 'quantum marketing' is in. Here's what financial marketers must know to stay up to speed. The post Mastercard CMO: Why Traditional Bank Marketing Is Failing appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Marketing 43

Marketing Banking Trends Analysis Trends 43

Accenture: Banking

MARCH 6, 2020

To respond effectively, they need to attain a similar degree of agility throughout their onboarding and customer lifecycle management (CLM) processes—enabling them to protect their revenue base, bring innovative products to market faster and deliver market-leading customer experiences. Achieving this means overcoming….

Customer Experience 195

Customer Experience Innovation Management Marketing 195

The Financial Brand

SEPTEMBER 16, 2021

In a digital world, a bad customer experience can undermine marketing, while a great experience can have a positive multiplier impact. The post Bad User Experiences Destroy Great Marketing appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

User Experience 40

User Experience Marketing Customer Experience Banking Trends 40

Celent Banking

JUNE 12, 2015

As discussed in this year’s Top Trends in Corporate Banking 2015 report , banks are facing a complex new reality with disruptive technology, the changing role of corporate treasury and regulatory imperatives shaping corporate banking strategies in new and unprecedented ways. Innovation and Emerging Technologies.

Lending 100

Lending Trends Meeting Banking Trends 100

PYMNTS

NOVEMBER 14, 2017

With Europe just weeks away from PSD2 coming into effect, banks across the region are gearing up to get on-board with one of the regulation’s main objectives: to promote open banking and stir up competition and innovation in the financial services market. the banks weren’t having it. ”

Fintech 164

Fintech Regulation Regional Data 164

The Financial Brand

SEPTEMBER 12, 2021

The post Machine Driven Marketing: The Future of Ethical AI and Digital Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The promise of artificial intelligence won't be realized if financial institutions don't address issues of data relevance and quality.

Digital Banking 43

Digital Banking Marketing Banking Trends Analysis 43

The Financial Brand

JUNE 3, 2021

Three tips will assist banks and credit unions to reach new consumer audiences and increase efficiency of their social marketing spend. The post How Financial Marketers Can Create Breakthrough Social Media Results appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

social media 40

social media Marketing Banking Trends Analysis 40

The Financial Brand

AUGUST 10, 2021

The post Innovation and Sheer Marketing Muscle Power Credit Card Battle appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Fintechs and neobanks are adding competition with fresh ideas as major players prepare to spend for share.

Innovation 41

Innovation Cards Marketing Banking Trends 41

Accenture: Banking

DECEMBER 21, 2020

In this blog – the second in this two-part series – I’ll look at how banks should respond to the shifts happening within trade and supply chain finance due to market forces and COVID-19. The post Global trade’s new normal: how banks can react appeared first on Accenture Banking Blog.

Marketing 195

Marketing Customer Experience Risk Management Banking Trends 195

The Financial Brand

DECEMBER 9, 2021

The post What Financial Marketers Need to Know About Streaming Video Now appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Spending-conscious Americans are turning increasingly to advertising-supported video services, creating a potentially big opportunity.

Video 41

Video Marketing Banking Trends Analysis 41

The Financial Brand

DECEMBER 14, 2021

Their emphasis can be grouped into three broad trends: Using data to know customers, humanizing marketing and optimizing with analytics. The post Financial Marketers Reveal Top Priorities for the Year Ahead appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Marketing 38

Marketing Analytics Banking Trends Analysis 38

The Financial Brand

NOVEMBER 21, 2021

The mobile bank is the second European challenger within a few weeks to bow out. Fintech experts weigh in on what it means for banking. Market (And 500,000 Customers) appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The post Why Neobank N26 Is Abandoning the U.S.

Marketing 43

Marketing Banking Trends Analysis Trends 43

The Financial Brand

JULY 30, 2021

Digital transformation in marketing is vital for financial institutions. The post 3 Tools Financial Marketers Can Use to Strengthen Digital Experience appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Otherwise they won't be able to reach, convert or retain consumers.

Tools 40

Tools Marketing Banking Trends Analysis 40

The Financial Brand

OCTOBER 22, 2021

Mergers, expansion and more work-from-home policies demand that financial marketing heads help staff work together wherever they are. The post 7 Strategies for CMOs Managing Bank Marketing Teams from a Distance appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Strategy 40

Strategy Marketing Management Banking Trends 40

The Financial Brand

NOVEMBER 2, 2021

Bank and credit union marketers can put surplus deposits to work (and increase budgets) by effectively mixing four marketing channels. The post Driving Loan Volume Starts With Smart Marketing Strategies appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Marketing Strategies 36

Marketing Strategies Strategy Marketing Banking Trends 36

The Financial Brand

AUGUST 11, 2021

The post 3 Culture Changes Can Give Any Financial Marketer Fintech-Like Results appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Sharply different approaches distinguish fintechs from established institutions. Yet key principles of startups can be applied by anyone.

Fintech 39

Fintech Marketing Banking Trends Analysis 39

The Financial Brand

NOVEMBER 17, 2021

The post Data Mastery: The Growing Digital Divide in Financial Marketing appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The understanding of data and targeted application of it — not just access to it — will determine financial institutions' ability to compete.

Data 38

Data Marketing Banking Trends Analysis 38

The Financial Brand

JUNE 22, 2021

You don't have to be an agile start-up to put these challenger bank approaches to use. The post 3 Marketing Strategies Banks & Credit Unions Can Lift From Neobanks appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The key is in the execution, which must be consistent.

Marketing Strategies 38

Marketing Strategies Strategy Marketing Banking Trends 38

The Financial Brand

SEPTEMBER 20, 2021

Consumers give the protections a thumbs-up, but the changes could negatively impact financial marketing strategies. The post Don’t Let Apple’s New Privacy Rules Derail Your Bank’s Marketing appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Here’s how to adapt.

Marketing 37

Marketing Marketing Strategies Banking Trends Analysis 37

The Financial Brand

SEPTEMBER 27, 2021

The post How Banks and Credit Unions Are Rethinking Marketing for 2022 appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Shifts in where people seek financial information are driving some changes, coming on top of attitudes and practices changed by the pandemic.

Marketing 38

Marketing Banking Trends Analysis Trends 38

PYMNTS

DECEMBER 27, 2019

That help is forthcoming, as in the case of the Central Bank of Ireland , which is changing regulations to favor more CU lending with higher limits. There is a sense, however, that CUs themselves bear responsibility for falling behind the digital banking trends that first took hold with consumers.

Digital Banking 130

Digital Banking Millennials Banking Trends Mobile 130

The Financial Brand

OCTOBER 6, 2021

Seeking long-term large deposit relationships Lexicon Bank balances compliance duties with marketing itself as a home for poker professionals. The post Startup Bank Goes All-In Gambling on a Niche Market appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Marketing 38

Marketing Banking Trends Analysis Compliance 38

The Financial Brand

JUNE 10, 2021

The post Financial Marketers Must Rethink Consumer Banking Campaigns appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The pandemic affected how consumers see multiple financial needs. Tools and techniques for promoting services will have to evolve.

Marketing 35

Marketing Banking Trends Analysis Trends 35