The Financial Brand

DECEMBER 27, 2021

Just as more Millennials are finally looking to become homeowners they find starter homes have been grabbed by retirees or investors. The post Mortgage Lending Snag: Boomers & Millennials Vie for the Same Houses appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Millennials 33

Millennials Lending Banking Trends Analysis 33

The Financial Brand

AUGUST 14, 2024

This article Millennials Are At a Financial Crossroads And Banks Must Understand Their Mindset appeared first on The Financial Brand. To engage with millennials, financial institutions must understand their unique needs, leverage technology and offer tailored advice and products.

Millennials 33

Millennials Branding Technology Banking Trends 33

The Financial Brand

AUGUST 8, 2021

The post Bank of America Grabbing 1 in 3 Gen Zs and Millennials with Mobile appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Megabanks are winning greater checking market share as younger consumers become the majority. But all is not lost.

Millennials 39

Millennials America Mobile Banking Trends 39

The Financial Brand

OCTOBER 20, 2021

Despite some uncertainty over the duration of the home buying boom, banks and credit unions must adapt to technology and demographic changes. The post Top Mortgage Lending Trends for 2022 appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Trends 38

Trends Lending Banking Trends Analysis 38

The Financial Brand

JANUARY 2, 2022

Banks and credit unions would do well to understand what's changed. The post Top Gen Z Trends Impacting Banking In The Year Ahead appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Gen Z's attitudes toward finance have shifted since the advent of Covid.

Trends 43

Trends Banking Trends Analysis Branding 43

The Financial Brand

OCTOBER 13, 2021

Financial institutions can't approach the generation that's growing up with BNPL and likes debit cards the same way as Millennials. appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The post Will Loan Volume Shrivel as Debt-Wary Gen Z Hits Their Borrowing Prime?

Millennials 40

Millennials Banking Trends Analysis Trends 40

The Financial Brand

AUGUST 22, 2021

The fast-growing BNPL market, popular with Millennials and dominated by fintechs, is already siphoning billions in revenue from banks. The post Financial Institutions Must Address ‘Buy Now, Pay Later’ Problem Now appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Millennials 43

Millennials Banking Trends Analysis Trends 43

FICO

JUNE 9, 2016

Millennials, now the largest demographic group in America, are possibly the most misunderstood, elusive market ever, a notion underscored by The Wall Street Journal ’s article about the existence of $20,000-per-hour “Millennial consultants.” Millennials reward positive fraud outcomes. In Millennial parlance, that’s “harsh.”.

Millennials 40

Millennials Fraud social media Survey 40

The Financial Brand

FEBRUARY 3, 2022

Community institutions are losing share among Millennial and Gen Z segments. Analytics and first-party data can help reverse the trend. The post How Small Banks Can Counter Fintech & Megabank Marketing Budgets appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Marketing 30

Marketing Fintech Millennials Analytics 30

The Financial Brand

OCTOBER 12, 2021

The megabank succeeded where others failed by creating a channel-agnostic 'engagement platform' that Millennials and Gen Z love. The post BofA Crushing It with Financial Wellness App (Here’s Why) appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Millennials 34

Millennials Banking Trends Analysis Trends 34

PYMNTS

DECEMBER 27, 2019

There is a sense, however, that CUs themselves bear responsibility for falling behind the digital banking trends that first took hold with consumers. Digital Unison. The National Credit Union Administration (NCUA) trade group reported that net income for credit unions fell by 1.1

Digital Banking 130

Digital Banking Millennials Banking Trends Mobile 130

PYMNTS

SEPTEMBER 7, 2018

In a recent report via Lloyd’s Bank, trends point toward growth in what is known as impersonation fraud, perhaps more commonly known as business email compromise. In the United Kingdom, it’s not just late payments bedeviling small and mid-sized firms. There also is the specter of payments fraud. Ghosts in the (Corporate) Machine.

Fraud 101

Fraud Payments Survey Arizona 101

The Financial Brand

AUGUST 4, 2021

The post How to Boost Customer Lifetime Value in Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights. When lifetime value (LTV) is taken into account, digitally acquired customers can prove to be high-value relationships.

How To 38

How To Banking Trends Analysis Trends 38

The Financial Brand

JANUARY 19, 2022

The post Gen Z’s Top Priorities When Selecting a Financial Service Provider appeared first on The Financial Brand - Banking Trends, Analysis & Insights. But traditional institutions and fintechs must earn the trust of these young consumers.

Banking Trends 33

Banking Trends Analysis Trends Branding 33

The Financial Brand

DECEMBER 26, 2021

The post Your Bank’s Consumer Research May Generate Flawed Data (Here’s Why) appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Here are four research mistakes to avoid.

Data 33

Data Banking Trends Analysis Trends 33

The Financial Brand

JUNE 22, 2021

Banks and credit unions can't treat generational traits as the final word in how to serve consumers. The post Obsessing Over Younger People Kills Financial Marketers’ Opportunities appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Try looking at who heads the households.

Marketing 35

Marketing Banking Trends Analysis Trends 35

The Financial Brand

JANUARY 26, 2022

The post The End of the Traditional Banking Relationship, and What’s Replacing It appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Here's what incumbents must do to respond.

Banking Trends 29

Banking Trends Analysis Trends Branding 29

The Financial Brand

NOVEMBER 15, 2023

This article Student Loan Payments Return = Consumer Credit Thunderstorm? appeared first on The Financial Brand. Is a thunderstorm brewing in consumer credit? The end of student loan forbearance certainly has created some favorable conditions. Here’s our analysis. This article Student Loan Payments Return = Consumer Credit Thunderstorm?

Payments 26

Payments Analysis Branding Banking Trends 26