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The ABA has a new report out on how banks are using socialmedia, and much of the report focuses on using Twitter, Facebook, LinkedIn and the like to boost customer service, make connections in the community and recruit staff.
“This growth and competition will force post and parcel organizations to become more digital to create the agility and flexibility they will need. And those same digital capabilities will be essential to creating the growth they’ll need to achieve high performance.”. More than 70 percent said they have a socialmedia presence.
The key focus areas are bigdata analytics and multi-channel customer outreach strategies; projects such as on-can printing, wearable technology, and Bluetooth beacons are noted on the Coca-Cola website. Notable Projects: Kellogg’s NYC has embraced socialmedia. L’Oreal — Open Innovation.
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