The Financial Brand

OCTOBER 24, 2016

Banking can use the same big data and advanced analytics tools as baseball to improve employee performance, customer experience and sales.

Analytics 12

Analytics Data Big Data Customer Experience 12

William Mills

SEPTEMBER 25, 2018

The product is addressing the time-intensive process of gathering background data on muni bonds. ^SR. Trying to be a big-data source for the Muni market. ^DG. This is not your parent’s Muni Market. Currently lots of losses because of failure in the Muni Market. Showing application on bloomberg terminal.

Mobile 78

Mobile Customer Experience Lending Analytics 78

The Financial Brand

MAY 31, 2021

Making it happen requires AI-powered capabilities using both internal and external data, augmented by a modern digital marketing engine. The post Banking Must Use Real-Time Insight to Improve Customer Experiences appeared first on The Financial Brand.

Customer Experience 42

Customer Experience Branding Data Marketing 42

The Financial Brand

MARCH 23, 2021

The use of data and insights must extend beyond marketing communication, supporting business decisions and customer engagement. The post The State of Customer Data Management in Banking appeared first on The Financial Brand.

Data 43

Data Management Branding Marketing 43

The Financial Brand

DECEMBER 27, 2020

As banking executives define their 2021 goals, they must commit to improving digital experiences, leveraging data and honing human skills. The post 3 Resolutions for Digital Banking Success in 2021 appeared first on The Financial Brand.

Digital Banking 43

Digital Banking Branding Data Big Data 43

The Financial Brand

NOVEMBER 17, 2020

Consumers now expect value in return for providing more data, yet most financial institutions still think of 'privacy' as 'compliance.'. The post Why Data Privacy Could be Banks’ Next Big Competitive Battleground appeared first on The Financial Brand.

Data 43

Data Compliance Branding Big Data 43

The Financial Brand

JANUARY 26, 2021

The hybrid banking consumer uses multiple channels to engage and expects marketing communication to be personalized across their journey. The post The Rise of the Hybrid Consumer in Banking … And Why It Matters appeared first on The Financial Brand.

Branding 41

Branding Marketing Marketing Automation Big Data 41

The Financial Brand

OCTOBER 26, 2020

Better communications and training, versus more marketing technology, could turn things around. Right now, money, and data, are being wasted. The post Why Bankers Are So Disappointed by the ROI of Marketing Data & Analytics appeared first on The Financial Brand.

Analytics 42

Analytics Data Marketing Training 42

The Financial Brand

AUGUST 16, 2020

Financial marketing has increased in importance as a result of COVID-19. The post 5 Trends Shaping the Future of Financial Marketing Post Pandemic appeared first on The Financial Brand. Financial institutions must understand the trends and respond accordingly.

Trends 43

Trends Marketing Branding Big Data 43

The Financial Brand

AUGUST 19, 2020

Research from the Digital Banking Report shows that few financial institutions are ready for the next era of financial marketing. The post 12 Success Strategies for the Future of Financial Marketing appeared first on The Financial Brand.

Strategy 43

Strategy Marketing Digital Banking Branding 43

The Financial Brand

DECEMBER 28, 2020

With debit card and subscription usage up and credit volume down, banks and credit unions need to put transaction data to work even more. The post People Use Bank Accounts Differently Now: How Marketers Must Adapt appeared first on The Financial Brand.

Marketing 39

Marketing Branding Cards Data 39

The Financial Brand

JULY 26, 2020

Research from the Digital Banking Report finds smaller financial institutions are unable to use data and analytics effectively for marketing. The post Most Financial Marketers Failing to Leverage Data and AI appeared first on The Financial Brand.

Data 42

Data Marketing Analytics Digital Banking 42

The Financial Brand

MAY 13, 2021

More than ever, financial institutions need to accelerate digital transformation with data, applied analytics, cloud solutions and 5G functionality. The post Building an Intelligent Banking Organization appeared first on The Financial Brand.

Analytics 36

Analytics Branding Data Big Data 36

The Financial Brand

MAY 5, 2021

Financial institutions have more marketing options – and more challenges – than ever, but getting it right can be a big differentiator. The post 7 Advertising & Marketing Trends in Banking for 2021 appeared first on The Financial Brand.

Trends 34

Trends Marketing Branding social media 34

The Financial Brand

OCTOBER 26, 2020

Data is at the core of digital customer experiences, but many financial institutions cannot access good quality information in real-time. The post Digital Banking Transformation Begins With Quality Data appeared first on The Financial Brand.

Digital Banking 40

Digital Banking Data Customer Experience Branding 40

The Financial Brand

NOVEMBER 20, 2019

Going into 2020, financial institutions will need to deliver simplicity, intuitive design and personalization that is not delivered today. The post Top 5 Digital Banking Transformation Trends Shaping 2020 appeared first on The Financial Brand.

Digital Banking 33

Digital Banking Trends Branding Big Data 33

The Financial Brand

AUGUST 6, 2019

The post Data and AI Power the Future of Customer Engagement in Financial Services appeared first on The Financial Brand. Creating the ultimate customer experience requires that financial institutions build systems to deliver real-time insights and recommendations.

Data 33

Data Customer Experience Branding System 33

The Financial Brand

MARCH 17, 2019

A great customer experience in banking requires data and real-time contextual insight. The post Creating Exceptional Customer Experiences Hangs on More than Context-less Data Alone appeared first on The Financial Brand.

Customer Experience 33

Customer Experience Data Branding Big Data 33

CB Insights

AUGUST 24, 2017

We define construction tech as startups working on construction design, team collaboration, and project site management, as well as those using drones and big data analytics primarily to transform the traditional mapping and surveying of construction sites. Research Briefing: Construction and Infrastructure.

Industry 35

Industry Technology California US 35

The Financial Brand

AUGUST 15, 2018

To build a strong individual experience, it is important to understand the psychology of personalization. The post The Psychology of Personalization in Banking appeared first on The Financial Brand.

Branding 33

Branding Big Data Customer Experience Marketing Strategies 33

The Financial Brand

SEPTEMBER 4, 2018

The combination of data, digital technology and advanced analytics can turn selling into advising for the banking industry. The post 3 Ways Digital Assistants Can Turn ‘Selling’ into ‘Advising’ appeared first on The Financial Brand.

Analytics 26

Analytics Branding Data Industry 26

The Financial Brand

NOVEMBER 1, 2018

A customer data platform (CDP) meets the expectations of customers by understanding their journey and utilizing insights for improved engagement. The post 4 Indisputable Steps To Optimized Customer Engagement appeared first on The Financial Brand.

Meeting 24

Meeting Branding Data Big Data 24

Tech and Finance

JUNE 22, 2016

Want to make a change to your marketing strategy? You’ll need to run those marketing plans by the life insurance carrier or re-insurer who actually owns the risk. Data is awesome, but you won’t necessarily be able to use it. In many ways, life insurance is the original big data industry.

Policies 32

Policies Regulation Industry Data 32

The Financial Brand

AUGUST 5, 2018

The post Technology and Real-Time Data Give Marketers the Personalization ‘Golden Ticket’ appeared first on The Financial Brand. Companies that deliver timely, relevant, and personalized messages can build loyalty and strong revenue growth.

Technology 25

Technology Data Marketing Branding 25

CB Insights

OCTOBER 23, 2018

Technology companies are controlling online and offline points of sale, intercepting shopper data, managing customer relationships in place of CPG brands, and more. They’re forcing CPG brands to rethink their entire marketing strategies and react to new trends. Produce personalized products at scale.

Branding 73

Branding Industry Retail Strategy 73

The Financial Brand

MARCH 5, 2017

Predictive analytics, combined with advanced digital delivery options, can offer consumers financial solutions at the exact time of need.

Analytics 31

Analytics Marketing Big Data Marketing Strategies 31

The Financial Brand

JULY 19, 2017

Allowing for self-service data analytics, banks and credit unions can improve the effectiveness of marketing initiatives.

Analytics 26

Analytics Data Marketing Big Data 26

The Financial Brand

JANUARY 26, 2017

The customer data flywheel effect is an ongoing and iterative process, allowing financial organizations to improve personalization over time.

Data 12

Data Big Data Customer Experience Marketing Strategies 12

The Financial Brand

NOVEMBER 29, 2016

Customer data is the foundation for growth and profitability for banking in the future as the need for personalized experiences increases.

Data 12

Data Big Data Marketing Strategies Analytics 12

The Financial Brand

JULY 25, 2016

It's time for the banking industry to use their customer data to improve marketing messaging, increase sales and reduce costs.

Data 12

Data Industry Marketing Big Data 12

The Financial Brand

MARCH 13, 2016

Banks and credit unions must respond to the new trends and utilize the new tools available for success.

Trends 12

Trends Marketing Tools Big Data 12

The Financial Brand

MARCH 13, 2016

Banks and credit unions must respond to the new trends and utilize the new tools available for success.

Trends 12

Trends Marketing Tools Big Data 12

The Financial Brand

APRIL 20, 2016

The power of data analytics is the foundation for winning the customer in the future.

Analytics 12

Analytics Data Big Data Customer Experience 12

CB Insights

FEBRUARY 27, 2018

With more and more data, algorithms will become trend hunters — predicting (and designing) what’s next in ways that have never been possible. The company’s big data platform facilitates capabilities like AI-powered fashion discovery and exact-fit clothing and shoe recommendations.

Industry 78

Industry Branding social media Retail 78