The Financial Brand

OCTOBER 26, 2020

Better communications and training, versus more marketing technology, could turn things around. Right now, money, and data, are being wasted. The post Why Bankers Are So Disappointed by the ROI of Marketing Data & Analytics appeared first on The Financial Brand.

Analytics 42

Analytics Data Marketing Training 42

The Financial Brand

DECEMBER 28, 2020

With debit card and subscription usage up and credit volume down, banks and credit unions need to put transaction data to work even more. The post People Use Bank Accounts Differently Now: How Marketers Must Adapt appeared first on The Financial Brand.

Marketing 39

Marketing Branding Cards Data 39

The Financial Brand

MAY 8, 2017

Most banking organizations continue to be in the early stages of financial marketing maturity, lacking big data and advanced analytic skills.

Marketing 18

Marketing Big Data Analytics Data 18

PYMNTS

MARCH 19, 2018

The European General Data Protection Regulation ( GDPR ) framework looms, with a deadline of May 25, 2018. Big data application provider Solix, for example, said earlier this year that two thirds of firms are not sure if individuals’ personal information has been cleansed from systems.

Analytics 124

Analytics Data Compliance Tools 124

The Financial Brand

AUGUST 5, 2018

The post Technology and Real-Time Data Give Marketers the Personalization ‘Golden Ticket’ appeared first on The Financial Brand. Companies that deliver timely, relevant, and personalized messages can build loyalty and strong revenue growth.

Technology 26

Technology Data Marketing Branding 26

William Mills

SEPTEMBER 25, 2018

While this is true everywhere, this is a particular challenge in a market like India. MuniRisk solves information fragmentation for municipal market participants. MuniRisk solves information fragmentation for municipal market participants. The municipal bond market has always been pretty low on the radar for most firms.

Mobile 78

Mobile Customer Experience Lending Analytics 78

The Financial Brand

NOVEMBER 12, 2018

Big data is not a 'silver bullet'. The post Data is Powerful, But Not A ‘Silver Bullet’ appeared first on The Financial Brand. It is part of a strategic framework that uses analytics and technology to deliver an improved customer experience.

Data 20

Data Big Data Analytics Customer Experience 20

Fintech Labs Insights

AUGUST 9, 2016

TransUnion’s Prama puts the power of big data and analytics at your fingertips to make better decisions at the speed your business demands. Features: Use on-demand access to 7 years of depersonalized credit data. Benchmark your performance against the market and peers. Ginny Gomez, SVP, Product Management.

Big Data 12

Big Data Marketing Strategies Strategy Analytics 12

The Financial Brand

MAY 31, 2021

Making it happen requires AI-powered capabilities using both internal and external data, augmented by a modern digital marketing engine. The post Banking Must Use Real-Time Insight to Improve Customer Experiences appeared first on The Financial Brand.

Customer Experience 42

Customer Experience Branding Data Marketing 42

The Financial Brand

MARCH 5, 2017

Predictive analytics, combined with advanced digital delivery options, can offer consumers financial solutions at the exact time of need.

Analytics 32

Analytics Marketing Big Data Marketing Strategies 32

The Financial Brand

MARCH 23, 2021

The use of data and insights must extend beyond marketing communication, supporting business decisions and customer engagement. The post The State of Customer Data Management in Banking appeared first on The Financial Brand.

Data 43

Data Management Branding Marketing 43

The Financial Brand

JANUARY 26, 2021

The hybrid banking consumer uses multiple channels to engage and expects marketing communication to be personalized across their journey. The post The Rise of the Hybrid Consumer in Banking … And Why It Matters appeared first on The Financial Brand.

Branding 41

Branding Marketing Marketing Automation Big Data 41

The Financial Brand

OCTOBER 24, 2016

Banking can use the same big data and advanced analytics tools as baseball to improve employee performance, customer experience and sales.

Analytics 12

Analytics Data Big Data Customer Experience 12

The Financial Brand

MARCH 13, 2016

Banks and credit unions must respond to the new trends and utilize the new tools available for success.

Trends 12

Trends Marketing Tools Big Data 12

CB Insights

OCTOBER 23, 2018

Peltz and P&G collectively spent over $100M on marketing to bring investors to their sides. Since then, Peltz has continued to push P&G to re-evaluate its R&D strategy, bring in more external talent, and focus on innovation. New CPG business strategies are on the rise. stake in P&G in Feb’17.

Branding 73

Branding Industry Retail Strategy 73

The Financial Brand

MARCH 13, 2016

Banks and credit unions must respond to the new trends and utilize the new tools available for success.

Trends 12

Trends Marketing Tools Big Data 12

The Financial Brand

JULY 19, 2017

Allowing for self-service data analytics, banks and credit unions can improve the effectiveness of marketing initiatives.

Analytics 28

Analytics Data Marketing Big Data 28

The Financial Brand

NOVEMBER 17, 2020

Consumers now expect value in return for providing more data, yet most financial institutions still think of 'privacy' as 'compliance.'. The post Why Data Privacy Could be Banks’ Next Big Competitive Battleground appeared first on The Financial Brand.

Data 43

Data Compliance Branding Big Data 43

The Financial Brand

DECEMBER 27, 2020

As banking executives define their 2021 goals, they must commit to improving digital experiences, leveraging data and honing human skills. The post 3 Resolutions for Digital Banking Success in 2021 appeared first on The Financial Brand.

Digital Banking 43

Digital Banking Branding Data Big Data 43

The Financial Brand

MAY 13, 2021

More than ever, financial institutions need to accelerate digital transformation with data, applied analytics, cloud solutions and 5G functionality. The post Building an Intelligent Banking Organization appeared first on The Financial Brand.

Analytics 39

Analytics Branding Data Big Data 39

The Financial Brand

OCTOBER 26, 2020

Data is at the core of digital customer experiences, but many financial institutions cannot access good quality information in real-time. The post Digital Banking Transformation Begins With Quality Data appeared first on The Financial Brand.

Digital Banking 42

Digital Banking Data Customer Experience Branding 42

CB Insights

AUGUST 24, 2017

We define construction tech as startups working on construction design, team collaboration, and project site management, as well as those using drones and big data analytics primarily to transform the traditional mapping and surveying of construction sites. Research Briefing: Construction and Infrastructure. ” 12.

Industry 35

Industry Technology California US 35

The Financial Brand

JULY 25, 2016

It's time for the banking industry to use their customer data to improve marketing messaging, increase sales and reduce costs.

Data 12

Data Industry Marketing Big Data 12

The Financial Brand

NOVEMBER 20, 2019

Going into 2020, financial institutions will need to deliver simplicity, intuitive design and personalization that is not delivered today. The post Top 5 Digital Banking Transformation Trends Shaping 2020 appeared first on The Financial Brand.

Digital Banking 33

Digital Banking Trends Branding Big Data 33

The Financial Brand

AUGUST 6, 2019

The post Data and AI Power the Future of Customer Engagement in Financial Services appeared first on The Financial Brand. Creating the ultimate customer experience requires that financial institutions build systems to deliver real-time insights and recommendations.

Data 33

Data Customer Experience Branding System 33

The Financial Brand

MARCH 17, 2019

A great customer experience in banking requires data and real-time contextual insight. The post Creating Exceptional Customer Experiences Hangs on More than Context-less Data Alone appeared first on The Financial Brand.

Customer Experience 33

Customer Experience Data Branding Big Data 33

The Financial Brand

AUGUST 15, 2018

To build a strong individual experience, it is important to understand the psychology of personalization. The post The Psychology of Personalization in Banking appeared first on The Financial Brand.

Branding 33

Branding Big Data Customer Experience Marketing Strategies 33

Tech and Finance

JUNE 22, 2016

Want to make a change to your marketing strategy? You’ll need to run those marketing plans by the life insurance carrier or re-insurer who actually owns the risk. Data is awesome, but you won’t necessarily be able to use it. In many ways, life insurance is the original big data industry.

Policies 32

Policies Regulation Industry Data 32

The Financial Brand

SEPTEMBER 4, 2018

The combination of data, digital technology and advanced analytics can turn selling into advising for the banking industry. The post 3 Ways Digital Assistants Can Turn ‘Selling’ into ‘Advising’ appeared first on The Financial Brand.

Analytics 28

Analytics Branding Data Industry 28

The Financial Brand

NOVEMBER 1, 2018

A customer data platform (CDP) meets the expectations of customers by understanding their journey and utilizing insights for improved engagement. The post 4 Indisputable Steps To Optimized Customer Engagement appeared first on The Financial Brand.

Meeting 26

Meeting Branding Data Big Data 26

The Financial Brand

NOVEMBER 29, 2016

Customer data is the foundation for growth and profitability for banking in the future as the need for personalized experiences increases.

Data 12

Data Big Data Marketing Strategies Analytics 12

The Financial Brand

JANUARY 26, 2017

The customer data flywheel effect is an ongoing and iterative process, allowing financial organizations to improve personalization over time.

Data 12

Data Big Data Customer Experience Marketing Strategies 12

The Financial Brand

APRIL 20, 2016

The power of data analytics is the foundation for winning the customer in the future.

Analytics 12

Analytics Data Big Data Customer Experience 12

CB Insights

FEBRUARY 27, 2018

In this report, we dive into the trends reshaping how our clothes and accessories are designed, manufactured, distributed, and marketed. With more and more data, algorithms will become trend hunters — predicting (and designing) what’s next in ways that have never been possible. Table of Contents. Product Design. Manufacturing.

Industry 78

Industry Branding social media Retail 78