Chris Skinner

MARCH 19, 2019

A year ago I blogged about invisible banking and that I have some issues with it, namely that the bank brand disappears and the customer finds it too easy to spend without thinking.

Branding 419

Branding Digital Banking Fintech 419

Chris Skinner

SEPTEMBER 12, 2018

I recently did an interview with my American friend Jim Marous over on The Financial Brand. Your newest book, Digital Human, is obviously an outgrowth from your two previous books, ValueWeb and Digital … The post Financial Institutions Aren’t Prepared for the Digital Revolution appeared first on Chris Skinner's blog.

Branding 413

Branding Digital Banking Fintech 413

Perficient

AUGUST 28, 2024

Whether you’re attending in person or virtually, the conference boasts numerous opportunities to hear how some of the world’s largest brands are using data and AI to create personalized journeys and promote better business outcomes. One such brand is Nationwide. Visit #PerficientDreamforce2024 to learn more. Don’t worry!

Data 419

Data San Francisco Conference Branding 419

Chris Skinner

JANUARY 6, 2019

A brand new, fresh, shiny year, and just out of the starting gate. … The post Ten Top Trends for 2019 appeared first on Chris Skinner's blog. Welcome to 2019. Having said that, yes we are still talking Brexit and we still find a group of shady bankers knocking off billions.

Trends 379

Trends Branding Groups 379

Perficient

MARCH 8, 2023

Gone are the days when a company could just add some (traditionally) feminine branding and call its efforts toward gender inclusivity sufficient. The program has 10 courses in topics including business finance, digital marketing, and innovation strategy. Gender diversity is an essential component of delivering elevated business strategies.

Innovation Strategies 275

Innovation Strategies Study Marketing Strategy 275

Chris Skinner

MAY 20, 2019

I would call them the iGen but that’s too branded, so marketers call them Gen Z. appeared first on Chris Skinner's blog. Another few articles I’ve picked up this week have focused upon the new generation of consumer: Gen Z. Who are the Z Gen?

Branding 372

Branding Marketing 372

PYMNTS

OCTOBER 10, 2018

Like most innovators, Arielle Charnas was looking to solve a problem when she launched her fashion blog – it just wasn’t a fashion problem. Charnas, based on a tip from her sister, decided to start a fashion blog in 2009. The fashion blog, on the other hand, not only lasted, but grew. The relationship did not last.

Branding 184

Branding social media Marketing Millennials 184

PYMNTS

NOVEMBER 19, 2018

19) a partner program aimed at making it easier for brands to use and pay for augmented reality (AR) lenses. Snap ‘s lenses enable brands to superimpose content directly onto users’ faces and/or around them, resulting in branded content getting mapped into personal content, noted the report. and followed by the U.K.,

Branding 190

Branding Course Regional Policies 190

Chris Skinner

JUNE 8, 2017

Even today he claims they have achieved double digit … The post A brand new Clearing Bank for Britain appeared first on Chris Skinner's blog.

Branding 206

Branding Meeting System Regulation 206

Perficient

NOVEMBER 6, 2020

For brands and companies, it’s not always easy to deliver on these customer expectations, but it’s well worth it. It also means taking an active role in understanding what problems and opportunities our clients – some the best brands and companies in the world – are trying to solve.

Customer Experience 427

Customer Experience UX User Experience Branding 427

Chris Skinner

JANUARY 10, 2019

So, I’ve been summarising other people’s views of the year ahead from a variety of sources, but I also wrote two outline pieces for my friends at The Banker magazine and Jim Marous’s The Financial Brand. Just to finish off my week’s blogs about this year, here’s what I wrote.

Branding 284

Branding Digital Banking Fintech 284

Perficient

SEPTEMBER 8, 2020

Taking Our Own Advice: We use gifs in many of our Perficient blogs to grab our audience’s attention, like this Hackathon blog post. Adding Gifs to Your Brand Strategy. Creating company-specific gifs allows for viewers to share your branded content on all social media platforms, which increases your audience reach.

social media 348

social media Branding Video Marketing 348

Chris Skinner

FEBRUARY 10, 2019

I’ve been blogging about digital transformation and one commentator asked me to qualify what I actually meant by a bank ‘transforming’ versus the others. appeared first on Chris Skinner's blog. appeared first on Chris Skinner's blog.

Branding 252

Branding Report Digital Banking 252

Chris Skinner

OCTOBER 6, 2017

They are summarised nicely by Forbes and are: By 2021, early adopter brands that redesign their websites to support visual- and voice-search will increase digital commerce revenue by 30%. Gartner has found that … The post The next ten years of technology from Gartner and Skinner appeared first on Chris Skinner's blog.

Technology 297

Technology Branding 297

PYMNTS

MARCH 26, 2020

For retailers, especially those deemed non-essential and struggling with revenue, branding may be on the back burner right now. Big mistake, say several branding experts. And who you were was your brand. “A Your brand attributes are the ones you fall back on when you have to make difficult decisions. “A

Branding 145

Branding Retail social media Customer Experience 145

Chris Skinner

NOVEMBER 7, 2017

Why are most bank brands just acronyms? I was just writing down a few: … The post Most bank names are meaningless appeared first on Chris Skinner's blog.

Branding 283

Branding Innovation 283

Perficient

JANUARY 12, 2021

This is the second blog in the three-part series where I will be detailing my time as an intern at Perficient. The first blog in the series discussed my goals at the start of my internship. I took part in a plethora of writing electives and enjoyed the process of producing stories, blogs, and even papers.

How To 340

How To Community Training Maine 340

Perficient

FEBRUARY 12, 2021

My previous blog covered how HR and technology can help improve your employee engagement through artificial intelligence. This blog explores how leadership can help kick off their commitment from the new hire’s onboarding stages. Share the company culture and brand. Helping bridge the transition is the onboarding process.

Conference 340

Conference Video Branding Meeting 340

Chris Skinner

MARCH 6, 2019

Customers trust us with their money … there is trust in banks … we are trusted when it comes to advice … our brand is a trusted brand. I usually keep quiet as most of that … The post Trust me, I’m a banker … appeared first on Chris Skinner's blog.

Branding 252

Branding Meeting US Digital Banking 252

Perficient

JULY 15, 2020

Technical – their journey entails supporting shoring up data to the business in a sustainable manner, improving product code, improving product experience, technical blogs/documentation along with platform support. Blog reads. In my last blog i mentioned how we leverage Snowflake to tell this story for our clients.

Data 497

Data Customer Experience Analytics Industry 497

Perficient

SEPTEMBER 9, 2020

Blogs are often used as starting points for companies’ content marketing efforts, but content hubs provide a more powerful way to publish evergreen content. Our study on the benefits of using a content hub shows: Over 90% of blog content is evergreen — relevant to your audiences regardless of how long ago they were published.

Google 429

Google social media Branding Marketing 429

Perficient

NOVEMBER 17, 2020

This is the second in a series of blog posts sharing the results of our study on the business value of experience design. Over time, these experiences come to define the brand itself, eclipsing traditional efforts at building brands through aesthetics and taglines.

Case Study 501

Case Study Study Technology Branding 501

Perficient

MAY 2, 2022

Last week, we introduced our blog series on insurance commerce. For insurance commerce, desired outcomes should consider converting the customer to a policyholder and delivering a journey that makes them confident in their purchase and more likely to become loyal to your brand. First, You’ll Need a Strategy.

Strategy 491

Strategy Company Marketing Strategies Marketing 491

Perficient

JANUARY 30, 2021

SXA Themes also allow sites to share a standard site layout while making sure that the site has the right look and feel for each brand. One of the pain points of SXA tho has been with front end development. What is the best workflow for a front end team? How can they use tools like Creative Exchange to get content imported into Sitecore?

How To 309

How To Maine Tools Branding 309

PYMNTS

DECEMBER 24, 2019

With the decade inching towards its conclusion and shoppers making their last-minute purchases, Mattel CEO CEO Ynon Kreiz says the last holiday toy shopping season of the 2010s has been about “big franchises” and “big brands.” New additions to the Barbie brand encompass the Barbie Dream Plane and Judge Barbie.

Branding 131

Branding Video Online National 131

Chris Skinner

FEBRUARY 11, 2018

This week’s main blog headlines are … Who has the most valuable bank brand? I just got The Banker magazine’s February issue discussing the top banking brands of the world. Timely, as I have been talking about trust and brands this week.

Maine 186

Maine Branding 186

Perficient

MARCH 10, 2022

Since last year’s Partner Awards, we’ve seen how partners, brands, and businesses across the globe have adapted to new ways of operating. For more information about Perficient’s Acquia Drupal Cloud and healthcare expertise, subscribe to Perficient’s blog, and follow us on Twitter and LinkedIn. .

Customer Experience 474

Customer Experience Innovation Regional Community 474

Perficient

NOVEMBER 3, 2020

Social influencers could promote brands through their channels and direct users to “swipe up” or click a link in their bio to purchase. By giving a channel for this social proof use case, Instagram allows customers to interact and purchase brands that their favorite influencers represent.

social media 332

social media Google Branding Training 332

Accenture: Banking

OCTOBER 11, 2021

We’re pleased to see overall acquisitions of proprietary cards, which include our co-brands, increased to 2.4 The post Q2 2021 US card issuer earnings commentary appeared first on Accenture Banking Blog. million new cards acquired in the quarter.”–

Cards 244

Cards US Branding Payments 244

Accenture: Banking

NOVEMBER 23, 2021

Note: Citi inclusive of both Branded and Retail Services. The post Bank earnings call highlights: Q3 2021 appeared first on Accenture Banking Blog. Average Receivables in Billions. AXP is Revolving only. SYF A/R is Retail Card, NCL is total company. Earnings call commentary Credit sales come in at $7.4

Cards 244

Cards Retail Branding Company 244

PYMNTS

FEBRUARY 11, 2020

According to Vade Secure’s Phishers’ Favorites Q4 2019 report, attackers continue to impersonate some of the world’s largest brands to trick email recipients into believing their scams, and for corporates, the most common brand used is Microsoft. B2C Brands’ B2B Risks. as to which services we use.”

Branding 146

Branding Security Trends social media 146

PYMNTS

DECEMBER 20, 2017

This makes for a strong brand image that’ll remain on their minds. Your brand should exist everywhere your audience does and engage them wherever they’re comfortable. For example, well-known companies like Zappos and Amazon have a unique voice through which they deliver their brand message.

Branding 142

Branding social media Customer Experience Training 142

Chris Skinner

FEBRUARY 11, 2019

Things we’re reading today include … Monzo to roll out business bank accounts in revenue shake-up There Is No Such Thing As ‘Dormant Funds’ In Banking Visualising the world’s most valuable bank brands Varley faced walking ‘the plank’ if Qatar rescue failed The Guardian view on the UK economy: before … The post Things (..)

Branding 233

Branding 233

Perficient

JULY 1, 2020

We discussed in a previous blog post how copying is not always the best answer. In this blog post, we’ll review why cloning might not be the same kind of shortcut you are looking for either. When cloning is good. Any changes you make to the original will ripple outward and be applied to the clone.

Branding 322

Branding US Data Marketing 322

Chris Skinner

JANUARY 13, 2019

The main blog headlines are … My view of 2019 So, I’ve been summarising other people’s views of the year ahead from a variety of sources, but I also wrote two outline pieces for my friends at The Banker magazine and Jim Marous’s The Financial Brand.

Maine 186

Maine Branding 186

Perficient

JULY 12, 2022

Your brand is the beacon of authenticity for a personal experience. What does your brand portray to the market? In the financial services industry, security, stability, and protection are foundational brand values from which to deliver customer experiences. Tell – Authentic, Relevant Brand Messages and Experiences.

Industry 294

Industry Branding Customer Experience Marketing Automation 294

Accenture: Banking

JUNE 15, 2022

Note: Citi inclusive of both Branded and Retail Services. The post Bank earnings call highlights: Q1 2022 appeared first on Accenture Banking Blog. Credit card receivables & purchase volume YoY growth: 1Q22 Click/tap on image to enlarge. 1 Average Receivables in Billions. AXP is Revolving only.

Cards 222

Cards Retail Branding Company 222