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How important is a social media community in banking?

Abrigo

Much like the internet was once considered a fad, the same was said not so long ago about social media. The social network truly connects people. Clearly, those in the “social media is a fad” camp were mistaken. Which banks and credit unions are doing social media well?

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How Something Navy Became Nordstrom’s First Influencer-Created Private-Label Brand

PYMNTS

Like most innovators, Arielle Charnas was looking to solve a problem when she launched her fashion blog – it just wasn’t a fashion problem. Charnas, based on a tip from her sister, decided to start a fashion blog in 2009. The fashion blog, on the other hand, not only lasted, but grew. The relationship did not last.

Branding 184
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Why Instagram’s New Shopping Icon Is Changing Ecommerce Forever

Perficient

Here’s why: Traditionally users weren’t able to purchase items through social media platforms. Social influencers could promote brands through their channels and direct users to “swipe up” or click a link in their bio to purchase. 70% of people will trust a recommendation from someone they don’t know.

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Retail Branding Comes Off The Back Burner

PYMNTS

For retailers, especially those deemed non-essential and struggling with revenue, branding may be on the back burner right now. Big mistake, say several branding experts. And who you were was your brand. “A Your brand attributes are the ones you fall back on when you have to make difficult decisions. “A

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9 Steps to Creating a Content Hub That Converts

Perficient

Blogs are often used as starting points for companies’ content marketing efforts, but content hubs provide a more powerful way to publish evergreen content. Our study on the benefits of using a content hub shows: Over 90% of blog content is evergreen — relevant to your audiences regardless of how long ago they were published.

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Spearmint LOVE On Why Social Media Matters (Especially For Growing Businesses)

PYMNTS

When it comes to growing a business, social media matters. Leveraged to a business’ advantage, social media can be a key to success in consumer adoption, conversion and retention. Likewise, the company used social as a means to find new brands and products to feature. They sold out within two weeks.

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2016 IB Social Media Leaders

Independent Banker

Congratulations to the Top 2016 IB Social Media Leaders. Independent Banker ® magazine recognizes three community banks who have conducted creative, engaging and impactful social media campaigns. 2016 IB Social Media Leaders is sponsored by SHAZAM. Seacoast Bank. Branch Location: Stuart, Fla.