Perficient

MARCH 1, 2021

My previous blogs looked at the importance of understanding how legacy healthcare CRMs differ from the enterprise platforms that drive so much of the business world. These days, I spend quite a bit of time strategizing with marketing leaders to leverage these platforms for marketing automation. It’s Not About You.

Marketing 508

Marketing Training Data US 508

William Mills

APRIL 27, 2017

William Mills Agency will be live blogging at FinovateSpring 2017. Omnichannel campaigns online. Showing how a banker could build an online offer in real time. Seems like a pretty straightforward application of marketing automation and predictive marketing. Check back for new updates throughout the day.

San Francisco 68

San Francisco social media San Jose Customer Experience 68

Perficient

DECEMBER 8, 2020

My previous blog pointed out that the Legacy CRM systems that have been a mainstay in healthcare for decades are quite different from the Enterprise platforms that have become the norm. To be clear, today’s Enterprise CRM platforms have extremely robust marketing capabilities with highly evolved targeting and tracking tools.

Marketing 332

Marketing Tools Marketing Automation Management 332

Perficient

AUGUST 21, 2020

We have developed an online system to quickly generate a variety of reports so you can understand how each vendor performs and you can narrow down to one or two vendors that best meet your needs. Our experts evaluate each of the major, enterprise vendors and give an honest evaluation of each requirement.

System 332

System Meeting Management Analysis 332

William Mills

MAY 11, 2017

Marketing Today. 55% of B2B marketers say they are unclear on what content marketing success or effectiveness looks like, and that’s understandable since the sheer volume of activities alone can be overwhelming, including: Blogging; Social Media including Facebook, LinkedIn, Twitter, Google+, etc.; Buyer’s Online Journey.

Marketing 45

Marketing social media Software eBook 45

William Mills

JUNE 23, 2016

Recent studies by Goo Technologies suggest that 82% of Americans ignore online ads. Buyers feel overwhelmed by current online ad volumes. So, as a marketer what should you do? Content marketing provides companies the unique opportunity to write and distribute their own educational content.

Marketing 40

Marketing social media Study Marketing Automation 40

William Mills

JUNE 23, 2016

Recent studies by Goo Technologies suggest that 82% of Americans ignore online ads. Buyers feel overwhelmed by current online ad volumes. So, as a marketer what should you do? Content marketing provides companies the unique opportunity to write and distribute their own educational content.

Marketing 40

Marketing social media Study Marketing Automation 40