Abrigo

DECEMBER 30, 2014

In 2015, accountants should be focusing on technology, consulting services and marketing strategies for their firm, among other trends outlined here. In an accounting firm, more people and businesses are looking to the amount and the quality of the content a firm can provide – be it on their website, via a blog, or in the media.

Trends 191

Trends Leadership Marketing Strategies Strategy 191

William Mills

APRIL 26, 2017

William Mills Agency will be live blogging at FinovateSpring 2017. William Mills III, Chief Executive Officer of William Mills Agency is live blogging today at FinovateSpring 2017. William Mills III, Chief Executive Officer of William Mills Agency is live blogging today at FinovateSpring 2017. 11:25 am Good Morning! Stay tuned!

social media 67

social media Customer Experience Marketing Strategies Strategy 67

William Mills

SEPTEMBER 25, 2018

While this is true everywhere, this is a particular challenge in a market like India. MuniRisk solves information fragmentation for municipal market participants. MuniRisk solves information fragmentation for municipal market participants. The municipal bond market has always been pretty low on the radar for most firms.

Mobile 78

Mobile Customer Experience Lending Analytics 78

William Mills

SEPTEMBER 11, 2017

William Mills Agency will be live blogging at FinovateFall 2017. I’ll be live blogging solo today so please forgive any typos. This is my 7th year of live blogging these events and this is my 21st Finovate. William Mills III, Chief Executive Officer of William Mills Agency is live blogging today at FinovateFall 2017.

Marketing Strategies 62

Marketing Strategies Community Bank Strategy Financial Technology 62

Long Lasting Ideas

MAY 2, 2014

Social media, search optimization, analytics, customer feedback are now just as important to implementing a strategic marketing initiative for your institution. But, the platforms you use and the content you share needs to be relevant to the markets that use them. Do I hear crickets when I visit your blog or social media sites?

social media 76

social media Marketing Google Marketing Strategies 76

William Mills

APRIL 27, 2017

William Mills Agency will be live blogging at FinovateSpring 2017. Seems like a pretty straightforward application of marketing automation and predictive marketing. From their web site: Unison is the market leader in home ownership investment. Mills-Grimes is the Digital Marketing Manager at William Mills Agency.

San Francisco 68

San Francisco social media San Jose Customer Experience 68

Insights on Business

FEBRUARY 13, 2019

Social-based marketing. For example, by partnering with movie theaters and ride-sharing services like Uber, Bradesco is able to generate relevance, frequency and importance with a social-based marketing strategy. –> Browse more Think 2019 financial services blogs. IBMFintech Twitter. IBMLive Twitter.

Albuquerque 152

Albuquerque Digital Banking Millennials social media 152

Perficient

JANUARY 8, 2025

Its difficult, in the consulting services industry, to explain the requirement for existence of a core thought leadership group to augment the sales and marketing teams that are tasked with collection of logos. Mastercards sales of related tools and products? Through the roof. Who doesnt love a partner who really gets their pain points?

Leadership 221

Leadership Trends Industry Strategy 221

PYMNTS

MAY 29, 2019

Plaid, the FinTech that enables apps to access consumers’ financial information, announced it is entering the European market, starting with the U.K. In a blog post , Plaid said it chose the U.K. as its first foray in Europe because it has a thriving FinTech market and is among the fastest-growing sectors.

Fintech 115

Fintech Marketing Strategies Policies Strategy 115

SWBC's LenderHub

SEPTEMBER 20, 2021

This marketing strategy involves sending a physical piece of collateral—a letter, brochure, package, postcard, etc.—directly In this blog post, we’ll discuss the pros and cons of direct mail for lenders and other financial institutions. In the age of digital-first banking, direct mail has made a surprising resurgence.

Marketing Strategies 78

Marketing Strategies Strategy Marketing 78

PYMNTS

AUGUST 16, 2019

company announced in a blog post on Thursday (Aug. Earlier this year, Revolut announced a shift in its market strategy as it worked to expand its market share and global presence. Challenger bank Revolut is launching a new product for its small business customers.

Marketing Strategies 108

Marketing Strategies Management Tools Compliance 108

PYMNTS

MARCH 16, 2016

We hear you loud and clear: weddings + ModCloth = <3,” the company wrote in a blog post announcing the product expansion. Social media is a big part of the brand’s marketing strategy and the small but plucky firm generally receives high marks for its customer engagement through the various social media channels.

San Francisco 100

San Francisco social media Marketing Strategies Retail 100

William Mills

JUNE 2, 2016

However, merely establishing a Facebook page or simply setting up a credit union-branded Twitter handle is not an effective marketing strategy, and as many credit unions have discovered, this static approach yields marginal results at best. The agency can be followed on Twitter , Facebook , LinkedIn , or its blog.

social media 42

social media Tools Marketing Strategies Marketing 42

Abrigo

NOVEMBER 30, 2015

This response is not completely uncommon for accountants, since marketing, website design and development are not your core competencies. The last option is to work with a firm that is focused on developing an integrated marketing strategy specifically tailored toward accountants that includes website development and design.

Marketing Strategies 150

Marketing Strategies Strategy Taxes Resources 150

William Mills

JUNE 2, 2016

However, merely establishing a Facebook page or simply setting up a credit union-branded Twitter handle is not an effective marketing strategy, and as many credit unions have discovered, this static approach yields marginal results at best. The agency can be followed on Twitter , Facebook , LinkedIn , or its blog.

social media 40

social media Tools Marketing Strategies Marketing 40

Accenture

MAY 22, 2019

I am excited to have Tim O’Donnell join our Payments team as a managing director and draw on his insights in developing this blog. And the cost of entry into the market is low for them. The post The new competitiveness in corporate payments appeared first on Accenture Banking Blog. The threat is real.

Payments 150

Payments Customer Experience Survey Management 150

William Mills

MAY 10, 2016

William Mills Agency and Beyond the Arc will be live blogging at FinovateSpring 2016. Industry Solutions Marketing Mgr.). Assaf Frenkel (VP, Product & Marketing). Mills-Grimes will be live blogging at FinovateSpring 2016. We’ll be blogging live from the 2-day event, covering over 72 companies. Paul Jacobs (Sr.

San Jose 40

San Jose Customer Experience Mobile social media 40

William Mills

MAY 11, 2016

William Mills Agency and Beyond the Arc will be live blogging at FinovateSpring 2016. Sergii Danilenko (Head of Marketing). Sabina Bhatia (Director, Marketing). Scale private banking model to a much broader market. Tim Dubes (VP, Marketing). Check back for new updates throughout the day. Maria Gurina (Bus.

Video 40

Video Lending social media Analytics 40

PYMNTS

MAY 31, 2019

In addition to focusing on the deployment of its platform, Crowdz said it will use the cash for marketing, sales and to grow its team. million in capital led by Bridge Bank and SG Credit Partners, according to a press release issued this week, and will use the funding to continue its growth plan and go-to-market strategy.

Capital 143

Capital Analytics Big Data Data 143

PYMNTS

OCTOBER 27, 2016

“Once they’re inside your store, they expect the experience to be a seamless one: More than 40 percent of smartphone shoppers want retailers to automatically surface relevant information, such as the location of the item in the store, a special deal or related products,” Google said in an Inside AdWords blog post.

Retail 100

Retail Google User Experience Mobile 100

William Mills

MAY 11, 2016

William Mills Agency and Beyond the Arc will be live blogging at FinovateSpring 2016. What’s the market strategy? From their web site: “Chattanooga-based TransCard strives to build and service a world-class technology platform that supports innovative payment solutions across multiple markets. Who is the target audience?

Video 40

Video Mobile social media Data 40

William Mills

JANUARY 14, 2016

Content marketing has rapidly emerged as a key marketing strategy within the fintech industry in a relatively short time. I vividly remember my content marketing conversations with clients in early 2014. Our clients had no idea what content marketing or HubSpot encompassed. 2015 was a content marketing tsunami.

Marketing 41

Marketing Fintech Marketing Automation Marketing Strategies 41

Long Lasting Ideas

AUGUST 15, 2018

A couple of years back in this blog, we noted with more than a dash of skepticism that the FDIC was trying to make it easier for new banks to test the financial waters. at Bank Marketing Strategy + Ideas. Continue reading Anyone interested in a de novo bank?

FDIC 51

FDIC Marketing Strategies Strategy Marketing 51

Insights on Business

JULY 23, 2018

CxOs are somewhat divided about whether the innovation focus will be on new or established markets. They believe macro-economic factors, technological advances and market pressures will be the three biggest external influences over the next few years. Learn more about IBM Bank Banking & Financial Markets Technology here.

Innovation 96

Innovation Security Strategy Case Study 96

Long Lasting Ideas

AUGUST 23, 2017

Regular readers of this blog know my story. at Bank Marketing Strategy + Ideas. As August wanes and autumn draws near, only days remain until the start of the college football season. Too, all of us wanted to play for the legendary Auburn coach, Ralph “Shug” Jordan. Continue reading Community banks and the power of tradition.

Community Bank 49

Community Bank Community Marketing Strategies Strategy 49

FICO

MAY 17, 2023

Which market trends matter – both in business and technology? Let’s take a look at some of the market trends that may resonate and be top of mind or perhaps a challenge. Market Insights Shaping the Strategy to Success Innovation is the driving force behind growth, and FICO remains at the forefront, committed to pushing boundaries.

Customer Experience 97

Customer Experience Innovation Trends Strategy 97

Long Lasting Ideas

MARCH 17, 2016

What started as a Pennsylvania bank’s blog. We like blogs. It’s the story of how the idea for a blog became a radio show. at Bank Marketing Strategy + Ideas. transformed with the twist of a dial. You wouldn’t be reading this if we didn’t. But something caught our attention that’s worth sharing.

Pennsylvania 40

Pennsylvania Marketing Strategies Strategy Marketing 40

Long Lasting Ideas

JANUARY 23, 2020

In one of our more recent blogs, we talked a bit about the benefits of social media. convinced that a social media marketing program was right for them. at Bank Marketing Strategy + Ideas. then, we’ve been hearing from some financial institutions that, well, weren’t. Their reasoning? Negative comments.

social media 45

social media Marketing Strategies Strategy Marketing 45

PYMNTS

NOVEMBER 23, 2017

Here’s how innovation, marketing and technology have shaped this iconic American holiday over the years. What made it stick was (if we may retrofit a modern term) the right marketing. From there, said Cross, marketers shaped the rituals and myths surrounding the holiday and maintained them through the years.

Technology 135

Technology Honolulu New York City Iowa 135

PYMNTS

MARCH 28, 2020

In 2004, Dove launched what it called “The Campaign for Real Beauty,” a marketing strategy developed to focus on “the natural physical variation embodied by all women and inspire them to have the confidence to be comfortable with themselves.”. Do you think the blogging industry will go away?’

Branding 169

Branding Washington Marketing Strategies Conference 169

Abrigo

OCTOBER 20, 2016

As the leadership at banks and credit unions craft their plans for growth, there are several key metrics they should consider, such as optimizing their lending funnel , developing the right marketing strategy , and ensuring that they are taking advantage of unique opportunities with a robust credit analysis processes.

Software 150

Software Lending Community Bank Taxes 150

William Mills

JULY 26, 2018

Videos are fast becoming an essential means of marketing for FinTech and B2B businesses as their prospects tend to have shorter attention spans and less time to gather information in general. When executed correctly, video marketing is a powerful tool that can engage your financial industry audience and drive sales. Market Awareness.

Video 41

Video Marketing social media Fintech 41

PYMNTS

JUNE 24, 2019

California Found’s target market is almost nearly all women between approximately 35 and 65 years old. When McClure first started her company, she went to many shows to pitch the concept and to get to know people, while also talking about the brand and its marketing strategy.

Regional 100

Regional California social media Branding 100

Long Lasting Ideas

JANUARY 12, 2018

Followers of this blog know my football background and my love for my alma mater, Auburn. at Bank Marketing Strategy + Ideas. First, let’s draw an analogy between this issue and the recently completed college football bowl season. Continue reading Not everyone is smiling about the new players in banking.

Marketing Strategies 40

Marketing Strategies Community Bank Strategy Community 40

PYMNTS

AUGUST 9, 2019

All the while, the devices have safely and autonomously navigated the many obstacles you find in residential neighborhoods — trash cans, skateboards, lawn chairs, the occasional snow blower and more,” the company said in a blog post. And the ongoing PillPack drama wasn’t the only rocky sailing of the week.

Strategy 144

Strategy San Francisco Data Policies 144

PopularBank

MAY 15, 2020

Marketing consultants can offer a discount helping businesses re-vamp their marketing strategies in this new world. . The post 4 Ways to Keep Your Small Business Sales Going During COVID-19 appeared first on Blog Popular Bank. Go Digital with Your Services. Popular Bank is here to help.

social media 98

social media Video Taxes Community 98

William Mills

SEPTEMBER 24, 2018

William Mills III, Chief Executive Officer of William Mills Agency is live blogging today at FinovateSpring 2018. He has more than 34 years of experience in financial technology and is a recognized leader in financial and technology marketing. You can contact him via email at william@williammills.com or on Twitter @williamemills.

Marketing Strategies 44

Marketing Strategies Conference Branding Fintech 44