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Salesforce Marketing Cloud: Introduction to Email Studio 101

Perficient

Salesforce provides different types of clouds and Marketing Cloud is one of them. Marketing Cloud is a platform that has multiple tools designed for an organization to interact with their customers or potential customers across various channels. Image 01: Home Page of Marketing Cloud. Content Builder.

Marketing 482
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Leverage social media to market business valuation services

Abrigo

Much like peanut butter and jelly, social media and content marketing are two things that go together in the world of forward-thinking marketers and business owners. So how does a firm get started using social media to build their valuation practice? But they should.

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How banks can win the next generation of retail investors

Accenture: Banking

The market turmoil of 2020-2021, along with an unprecedented surge that has renewed a focus on retail investors, has pushed direct investing platforms into the spotlight. However, during the pandemic we witnessed the union of social (media, communities and group action) and capital (saving and trading) as….

Retail 359
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How important is a social media community in banking?

Abrigo

Much like the internet was once considered a fad, the same was said not so long ago about social media. The social network truly connects people. Clearly, those in the “social media is a fad” camp were mistaken. Which banks and credit unions are doing social media well?

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How to Use AI and NLG to Write Marketing Content

Perficient

Back in early 2019, I became interested in how I could use Artificial Intelligence (AI), Machine Learning (ML), and Natural Language Generation (NLG) to write content for my blog posts. The Washington Post used a system they built called Heliograf to write social media posts from the content. So here is the result.

Marketing 322
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Fighting Truth and Mythology: Educating Black Patients About COVID-19

Perficient

African Americans are rarely targeted specifically by healthcare communities, whether in image representation in digital advertising or even in blog or website content. Create digital campaigns and content that speak directly to the concerns of the Black community. Message them about the importance of their healthcare and their families.

Community 520
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Crypto scams & crypto fraud detection for financial institutions

Abrigo

More types of cryptocurrencies are entering the market: Cryptocurrencies come and go, sometimes rather quickly. is a prime target for scams because of its comparative wealth and willingness to embrace speculative markets. No legitimate business or government will ever email, text, or message you on social media to ask for crypto.

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