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[Podcast] What If? So What? Episode 4: What if Every Brand Went Direct to Consumer?

Perficient

In a world where retail has changed and consumers remain at home, how do brands reimagine the task of getting products to customers? podcast , we interview Jon Bostock, best-selling author, innovator, co-founder and CEO of Truman’s and learn how brands that innovate will win in a rapidly changing digital-first economy.

Branding 441
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Financial Institutions Aren’t Prepared for the Digital Revolution

Chris Skinner

I recently did an interview with my American friend Jim Marous over on The Financial Brand. Your newest book, Digital Human, is obviously an outgrowth from your two previous books, ValueWeb and Digital … The post Financial Institutions Aren’t Prepared for the Digital Revolution appeared first on Chris Skinner's blog.

Branding 413
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Sensory Branding: Right Scent, Right Time?

PYMNTS

Sensory branding is having a moment. These are some admittedly “out there” examples of sensory branding, which is popular lately for several reasons. Supplementing the “sight” of marketing and branding with a taste or a sound creates an entirely new set of tools to attract consumers. And sensory branding isn’t limited to sound.

Branding 202
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Booking Holdings CEO Says Travel Recovery Will Take Years, Not Quarters

PYMNTS

Booking Holdings , the world’s largest online travel company, continues to feel the weight of the pandemic, warning investors Thursday (Nov. Booking Holdings, parent company of Booking.com, Kayak, Priceline, OpenTable and other online-reservation brands, said gross bookings fell 47 percent in the third quarter from year-ago levels.

Online 178
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easyJet’s New Instagram Booking Takes Off

PYMNTS

percent of brands in the United States are on Instagram, or that by most estimates that figure will grow as high as 70.7 Or it was, anyway — the European airline has now built a visual search tool to make it single-tap easy to see a picture, and book a flight to that location. Net result: tourism to Wanaka increased 14 percent.

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Airbnb’s Total Booking Value Soars 30 Pct. YoY

PYMNTS

billion in total booking value, a 31 percent boost from the previous year. Sources told The Wall Street Journal that the home rentals company booked 91 million nights on its platform in the quarter. Earlier this month, Airbnb acquired corporate client-facing extended stay company Urbandoor, in a bid to expand its Airbnb for Work brand.

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Quickly Leverage Marketo Engage

Perficient

Brands need email and marketing automation to help buyers more than ever before. But, if it’s been a while since you talked with them, they aren’t thinking about your brand. Rocky Mountaineer estimated the nurture program delivered a 300% boost in abandoned cart bookings with just three emails, making the investment well worth it.