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[Podcast] What If? So What? Episode 4: What if Every Brand Went Direct to Consumer?

Perficient

In a world where retail has changed and consumers remain at home, how do brands reimagine the task of getting products to customers? podcast , we interview Jon Bostock, best-selling author, innovator, co-founder and CEO of Truman’s and learn how brands that innovate will win in a rapidly changing digital-first economy.

Branding 441
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Beautycounter Embraces D2C Innovation With Purpose

PYMNTS

No matter how innovative they are, companies still need to get paid. And not many companies this year have combined business model creativity with payments innovation more than Beautycounter. While all the innovations and the business awards are nice to have, Renfrew is most proud of her work as a beauty industry activist.

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Sensory Branding: Right Scent, Right Time?

PYMNTS

Sensory branding is having a moment. These are some admittedly “out there” examples of sensory branding, which is popular lately for several reasons. Supplementing the “sight” of marketing and branding with a taste or a sound creates an entirely new set of tools to attract consumers. And sensory branding isn’t limited to sound.

Branding 202
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eCommerce Brands Find A Home At The Mall

PYMNTS

Digitally-native brands are testing the brick-and-mortar retail waters, and, now, new malls are set to have entire spaces designed around them: Hudson Yards, which is under development in Manhattan by the Related Companies and Oxford Properties Group, will reportedly house a dedicated floor for these brands called The Floor of Discovery.

Branding 194
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Why Invisible Will Make 2020’s Payments Innovation Roar

PYMNTS

Two hundred and seventy-four years later, those words are the perfect framework for understanding what will define the next decade of innovation in payments and any ecosystem that touches it. Sometimes those innovations disrupted old models and players; other times they made them better and more efficient. The Invisible Innovators .

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easyJet’s New Instagram Booking Takes Off

PYMNTS

percent of brands in the United States are on Instagram, or that by most estimates that figure will grow as high as 70.7 Or it was, anyway — the European airline has now built a visual search tool to make it single-tap easy to see a picture, and book a flight to that location. Net result: tourism to Wanaka increased 14 percent.

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Didi Checks Into Hotel Booking Industry

PYMNTS

China’s largest ridehailing app Didi Chuxing is breaking into the hotel booking business. And according to reports, Booking — formerly known as Priceline — will offer Didi’s on-demand car services through its Booking.com apps via an integration. In addition, Didi customers can book hotels through Booking.com and its sister site Agoda.

Industry 115