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[Podcast] What If? So What? Episode 4: What if Every Brand Went Direct to Consumer?

Perficient

In a world where retail has changed and consumers remain at home, how do brands reimagine the task of getting products to customers? podcast , we interview Jon Bostock, best-selling author, innovator, co-founder and CEO of Truman’s and learn how brands that innovate will win in a rapidly changing digital-first economy.

Branding 441
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Sensory Branding: Right Scent, Right Time?

PYMNTS

Sensory branding is having a moment. These are some admittedly “out there” examples of sensory branding, which is popular lately for several reasons. Supplementing the “sight” of marketing and branding with a taste or a sound creates an entirely new set of tools to attract consumers.

Branding 202
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Quickly Leverage Marketo Engage

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Adobe’s Marketo Engage marketing automation tool is powerful in creating a cohesive relationship between marketing and sales and driving sales through your pipeline. Brands need email and marketing automation to help buyers more than ever before. Marketing Automation IQ. Marketo Email Send Quickstart. Get Engaged.

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Didi Checks Into Hotel Booking Industry

PYMNTS

China’s largest ridehailing app Didi Chuxing is breaking into the hotel booking business. And according to reports, Booking — formerly known as Priceline — will offer Didi’s on-demand car services through its Booking.com apps via an integration. In addition, Didi customers can book hotels through Booking.com and its sister site Agoda.

Industry 115
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What is Coming to Magento Commerce in 2021

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One exciting B2B announcement was the brand new PWA for B2B reference theme that will be available in 2021. Another new enhancement will be intelligent experiences for B2B price books and customer groups. This will help create deeper integration with AEM, also improving the performance. New and Improved B2B Features.

Branding 520
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Visa Powers Revolut’s Global Expansion Into 24 New Markets

PYMNTS

Human beings have been saying the above, or some variation on it, for approximately three thousand years since it was first written down in the Book of Ecclesiastes in 935 BCE. As part of the newly expanded partnership, Revolut will primarily issue Visa-branded cards in the global expansion. “As “There is nothing new under the sun.”.

Marketing 211
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My Healthcare Journey: Precision Surgery to Post-Op Confusion

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And this doesn’t take into account booking the surgery in the first place, or scheduling the post-operative check-up. It took about 20 phone calls and some insider knowledge to book my surgery, and about a week of calls to schedule the post-op. There’s one single person who books appointments for my surgeon. So why share this?

System 443