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Sensory Branding: Right Scent, Right Time?

PYMNTS

Sensory branding is having a moment. These are some admittedly “out there” examples of sensory branding, which is popular lately for several reasons. Supplementing the “sight” of marketing and branding with a taste or a sound creates an entirely new set of tools to attract consumers. And sensory branding isn’t limited to sound.

Branding 202
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Booking Holdings CEO Says Travel Recovery Will Take Years, Not Quarters

PYMNTS

Booking Holdings , the world’s largest online travel company, continues to feel the weight of the pandemic, warning investors Thursday (Nov. Booking Holdings, parent company of Booking.com, Kayak, Priceline, OpenTable and other online-reservation brands, said gross bookings fell 47 percent in the third quarter from year-ago levels.

Online 178
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What is Coming to Magento Commerce in 2021

Perficient

According to Adobe’s digital economy index, smartphones are on track to contribute more than 50% of online spend by September 2022.” One exciting B2B announcement was the brand new PWA for B2B reference theme that will be available in 2021. Another new enhancement will be intelligent experiences for B2B price books and customer groups.

Branding 520
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Didi Checks Into Hotel Booking Industry

PYMNTS

China’s largest ridehailing app Didi Chuxing is breaking into the hotel booking business. And according to reports, Booking — formerly known as Priceline — will offer Didi’s on-demand car services through its Booking.com apps via an integration. In addition, Didi customers can book hotels through Booking.com and its sister site Agoda.

Industry 115
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My Healthcare Journey: Precision Surgery to Post-Op Confusion

Perficient

I went online to translate the text on my pill bottles to the words on my chart. And this doesn’t take into account booking the surgery in the first place, or scheduling the post-operative check-up. It took about 20 phone calls and some insider knowledge to book my surgery, and about a week of calls to schedule the post-op.

System 443
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Could Online Intermediaries Control The Physical Point Of Sale?

PYMNTS

But since it’s the data point that most use to define the online/physical retail sales split, let’s use it to project, based on historical trends what the world looks line in twenty years. And in certain categories, such as books, auto parts and electronics, Amazon’s share of spend is decimating that of retail stores.

Online 197
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Insights from Microsoft Ignite 2020 on the Future of Microsoft SharePoint #MSIgnite

Perficient

No one should feel bad that their data is in SharePoint Online. Improved Site templates, branding experiences, news targeting and portal experiences will continue to improve. No SharePoint is not going away, in fact both online and on premises were referenced in Jeff Teper’s session. Refer to the Microsoft 365.

UX 420