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[Podcast] What If? So What? Episode 4: What if Every Brand Went Direct to Consumer?

Perficient

In a world where retail has changed and consumers remain at home, how do brands reimagine the task of getting products to customers? podcast , we interview Jon Bostock, best-selling author, innovator, co-founder and CEO of Truman’s and learn how brands that innovate will win in a rapidly changing digital-first economy.

Branding 441
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Sensory Branding: Right Scent, Right Time?

PYMNTS

Sensory branding is having a moment. These are some admittedly “out there” examples of sensory branding, which is popular lately for several reasons. Supplementing the “sight” of marketing and branding with a taste or a sound creates an entirely new set of tools to attract consumers. And sensory branding isn’t limited to sound.

Branding 202
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Shogun Brings Big Retail Tech To Digital-First Retailers

PYMNTS

He needed a name for the company and liked the book. Clavell laid out exquisite details of life in feudal Japan so that the readers could live it as well as read it, according to The New York Times’ review of the book. A new Shogun was born. Or you could find a tool like ours and customize and optimize on your own.”.

Retail 226
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Retail Ecommerce Ventures Calculates Its Next Moves

PYMNTS

When speaking with Tai Lopez , the executive chairman of one of the more disruptive retail companies in the pandemic period, it could be expected that the conversation would center around one topic: retailing. Bezos started with books, because buying a book is a low-risk transaction. But that's not the case. It paid $3.6

Retail 142
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How Experiential Retail Is Giving Physical Stores An Edge

PYMNTS

As 2020 unfolds, the retail business has been dramatically altered. But with consumer spending holding steady, it’s important for retailers to grasp the opportunity to create innovative ways to get, keep and grow customers. And retailers that deploy experiential tactics drive repeat purchases at rates nearly twice those who don’t.

Retail 210
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easyJet’s New Instagram Booking Takes Off

PYMNTS

percent of brands in the United States are on Instagram, or that by most estimates that figure will grow as high as 70.7 Or it was, anyway — the European airline has now built a visual search tool to make it single-tap easy to see a picture, and book a flight to that location. Net result: tourism to Wanaka increased 14 percent.

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Mariana Tek On Bringing Concierge Service To Boutique Fitness Booking

PYMNTS

According to reports, there are approximately 1,000 fitness studios and gyms in the New York City metro area on the fitness booking mechanism ClassPass. We want to make booking reservations as quick and easy as possible,” Seldin, Mariana Tek’s chief executive officer, told PYMNTS. “We