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easyJet’s New Instagram Booking Takes Off

PYMNTS

Social media is a terrific breeding ground for travel envy — there is no faster way to find yourself wishing you were in a more exotic, warmer and more pleasant climate than to view someone else’s social media images of already being there. Net result: tourism to Wanaka increased 14 percent.

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Luxury Brands Add Eateries In China To Attract More Customers

PYMNTS

Luxury brands like Mercedes and Tiffany & Co. The move seems to be working, as many restaurants have lengthy waiting lists, and are popular on social media. We’ve been fully booked for a couple of weeks.”. Two spots at the bar at 8:30 p.m.,” the woman told her friends.

Branding 131
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Social Shopping Struggles With The Burden Of Potential

PYMNTS

However, 8 percent of Cyber Monday visits did originate from social media, an increase of 17.5 It comes from WBR Insights , which credits customer engagement via social media. Brand advertisers, it says, need to justify social media ROI. Savvy Brands. percent from the prior year.

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Corona (Beer) Takes Hit From COVID Naming

PYMNTS

You’re Constellation Brands. One of your leading brands is Corona beer. You’re blowing up on social media for all the wrong reasons. And to top it off, you have a major product extension on the books with millions in media behind it. Someday this will be a marketing case study.

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Ikea And What Comes Next For Printed Catalogs

PYMNTS

7) as the Ikea brand continues to shift itself to digital, according to published reports. The chain plans to commemorate it with a book due out next autumn. Print runs of books, newspapers and magazines have been more or less continuously on the decline as consumer preference for digitized content grows in the mobile era.

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Consumer-centric Digital Experience in Healthcare

Perficient

She books an appointment online. The idea behind “stickiness” is that the user enjoys the brand experience so much, they feel a sense of belonging and loyalty. Health systems that succeed in building “stickiness” do things like use gamification and social media tools. It’s the social media or TurboTax experience.

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Marketing Deposits Like Barbie

South State Correspondent

The brand amplified its marketing spend by creating a consistent theme of products and partnerships that reinforced themselves. Bank Lesson : Banks should consider developing and amplifying a signature brand element through their marketing. Walk into the average branch, and it’s usually hard to discern a bank’s brand.

Marketing 195