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Best Banking Books To Create The Modern Banker

South State Correspondent

One common question we field is recommendations of books to improve either bank performance or personal performance. These books span a range of banking topics but emphasize second-order thinking, productivity, building client relationships, and innovation. The book also contains the best appendix that you will ever read.

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easyJet’s New Instagram Booking Takes Off

PYMNTS

Social media is a terrific breeding ground for travel envy — there is no faster way to find yourself wishing you were in a more exotic, warmer and more pleasant climate than to view someone else’s social media images of already being there.

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Social Shopping Struggles With The Burden Of Potential

PYMNTS

However, 8 percent of Cyber Monday visits did originate from social media, an increase of 17.5 It comes from WBR Insights , which credits customer engagement via social media. Brand advertisers, it says, need to justify social media ROI. percent from the prior year. That’s up from 34 percent in 2018.

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ClassPass CEO: How Digital Platforms Have Innovated Health, Fitness

PYMNTS

Furthermore, consumers are always looking for variety, and for community — something a digital operation like ClassPass can help build in almost a social-media-like way. Plans now range from $9 per month, for four credits to book one class, to $159 per month, for 100 credits to book up to 37 classes.

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Marketing Deposits Like Barbie

South State Correspondent

Similar to the Barbie movie, Citizens focused on the intent instead of demographics and targeted innovative features at households that didn’t use Citizens as their primary bank. The app created a point of interaction and made it easy to publish on social media, thereby further amplifying the brand.

Marketing 195
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Personalizing Travel Planning With Artificial Intelligence Chatbots

PYMNTS

The actual booking through the platform is made directly with an airline or an online travel agency (OTA). Users click on the specific flight that they like from the company, which redirects them through Skyscanner to a given airline to make the booking. These consumers use social media heavily and are chat app users.

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Google’s Latest Travel Move Could Boost Contextual Commerce

PYMNTS

Make room for more contextual commerce and more retail innovation in the travel sector. Not only that, the report said, but “some flights google.com/travel will reveal what the price would have been if the flight had been booked months in advance and whether an increase (or decrease) in fare is imminent. I’m happily surprised.”.

Google 144