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Your Bank Marketing Roadmap: Transitioning from SMS to RCS

South State Correspondent

This transformation promises to bring a plethora of benefits and global brands are now gearing up. Enhanced Customer Engagement : RCS enables banks to create more interactive and engaging content, leading to higher customer satisfaction, loyalty and data collection.

Marketing 195
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Rethinking the Customer Experience: Themes from the 2017 Model Bank Submissions

Celent Banking

Customer experience initiatives are typically the most numerous. The standards of customer engagement are constantly changing, and banks are experimenting with new ways to drive increased satisfaction, higher revenue, and greater loyalty. Brands are similar and products/ services are frequently cross-sold.

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DraftKings To Merge With Other Companies, Go Public

PYMNTS

Online betting company DraftKings is merging with two other companies and going public, according to a report by the Boston Business Journal. Jason Robins, the co-founder and CEO of DraftKings, is going to run the new company, which will be incorporated in Nevada and keep its headquarters in Boston.

Las Vegas 130
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DraftKings To Merge, IPO At A $3.3B Market Value

PYMNTS

Online betting company DraftKings is merging with two other companies and going public, according to a report by the Boston Business Journal. Jason Robins, the co-founder and CEO of DraftKings, is going to run the new company, which will be incorporated in Nevada and keep its headquarters in Boston.

Las Vegas 130
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The Best Opportunities for Retail Banks to Improve Customer Experience

Cisco

In retail banking, it’s clear customer experience matters, and the stakes have never been higher. Study after study confirms the importance of providing personalized, integrated experiences for satisfaction and retention of financial services customers. Opportunity #2: When customer satisfaction is on the line.

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Glossier Brings Shops To Nordstrom

PYMNTS

The brand will only sell its “Glossier You” fragrance, which has become one of the top-rated products on Glossier.com since rolling out in October 2017, CNBC reported. Nordstrom has had an industry reputation for being a much-desired partner for up-and-coming online brands that are seeking to grow. fragrance sales.”.

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Smart Kiosks: The Key To QSR Loyalty?

PYMNTS

We’ll skip the obligatory “un-Happy Meal” joke, because that misstep for a fast food titan demonstrates the slings and arrows of quick-service restaurant (QSR) automation, its importance to customer experience, and how even the industry’s best can still get a major rollout wrong. Delivering Customer Loyalty.

Dallas 131