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Tracksmith: Taking DTC Running From Heartbreak Hill To The Global Market

PYMNTS

Boston is home to the world’s “statement race” — the Boston Marathon. you’d be hard-pressed to find a Chowdahead who doesn’t think Boston is the running capital of the world. you’d be hard-pressed to find a Chowdahead who doesn’t think Boston is the running capital of the world. Bostonians take their running seriously.

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That Inexplicable In-N-Out Burger, And Marketing Stunt #Fails

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A host of potential resolutions to the mystery flooded across the web – the most popular being that this was some kind of marketing stunt by In-N-Out, possible portending a New York opening. The problem with marketing stunts is that they rarely thread that needle. A Story of Unqualified Success With a Marketing Stunt.

Marketing 202
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Mobile Order-Ahead Sector Goes All-In On AI

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Advanced AI means reducing chargebacks, saving inventory, maintaining brand loyalty and spending more time managing the lunch rush than worrying about fraud.”. To illustrate how AI adoption is playing out in the field, the November Mobile Order-Ahead Tracker® contains a deep dive on the efforts of the Colorado-based Boston Market chain.

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Mastercard And BJ’s To Offer A ‘Priceless’ Boston Experience

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Boston doesn’t quite make it into the top tier of U.S. A “Priceless Boston” experience that includes an all-frills tour of Fenway Park (and tickets to that night’s game), a NASA astronaut-led session at the Museum of Science and a fishing trip with head chef Ken Oringer from the Toro restaurant. The prize?

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DraftKings To Merge, IPO At A $3.3B Market Value

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Online betting company DraftKings is merging with two other companies and going public, according to a report by the Boston Business Journal. Jason Robins, the co-founder and CEO of DraftKings, is going to run the new company, which will be incorporated in Nevada and keep its headquarters in Boston.

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Future Tech Comes To eCommerce

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Our new platform is designed to help brands and creators realize that goal, and bring their products to life in minutes rather than weeks.”. For now the proprietary 3D viewer and CMS enables brands to get onto customers’ screens before manufacturing and allows them to virtually try-on products at home.

Retail 259
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Rinse Clothing Service Raises $14M To Expand To Boston, Chicago And Beyond

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Rinse has a solution for both, and thanks to a $14 million Series B funding round led by Partech, it’s taking that solution to two new cities: Boston and Chicago. The $14 million of funding Rinse recently secured will not be going into the company’s tech as much as into building out its team as it looks to launch in new markets.

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