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Why Health And Beauty Retailers Are Driving Digital Innovation

PYMNTS

In some cases, retailers are using social media tools such as Instagram to post promotions and product tutorials — or interact openly with consumers about their offerings. The program, which is dubbed CarePass, also includes access to a pharmacy helpline, a discount on CVS branded products and a monthly coupon.

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Facebook Tracker: East, West And Everything In Between

PYMNTS

Facebook is getting big, and we don’t just mean popular: the social media giant has gotten bigger than its britches in more places than one, with new offices cropping up across the U.S. Building upon its Boston-area staff, Facebook plans to open a new office in neighboring Cambridge next year. Chicago, Illinois.

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That Inexplicable In-N-Out Burger, And Marketing Stunt #Fails

PYMNTS

Similar things can be said of Burger King’s attempt to introduce boxes that matched customers’ moods: It drummed up more negative attention than positive in the social media world, but it got people interested in the product. But they didn’t. They promptly called in law enforcement.

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Finding Falafel Success On Main Street

PYMNTS

Years later, when he found an opportunity to open the restaurant’s first franchise, D’Alessio was ecstatic about bringing the taste he loved during his college days to Boston. “I wouldn’t be here if it were Subway or Dunkin’ Donuts or a more established brand,” D’Alessio said. Much like Washington, D.C.,

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Gallery: Priming Your Social Media Strategy for Amazon’s Prime Day

The Financial Brand

This article Gallery: Priming Your Social Media Strategy for Amazon’s Prime Day appeared first on The Financial Brand. This gallery of social media posts illustrates how seven different types of messages can be used to maximum effect. Prime Day is a great marketing opportunity for banks and credit unions.

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The Buyers: Omnichannel Customer’s Impact On Retailers

PYMNTS

Even as consumer expectation rises, a mere 25 percent of retailers are confident that they’re meeting the omnichannel demands of the retail industry, according to Boston Retail Partner research. In consumer news this week, we’ve learned that Generation Z-ers are most influenced by social media when it comes to purchasing decisions.

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Upcycling Dog Treats Into Sustainable Snacks With eCommerce

PYMNTS

Co-founder James Bello initially worked at the headquarters of a major retail chain, and then moved to Boston to serve in their innovation group. Shameless Pets sells both in retail stores and online, and markets through social media. Bello said the company’s goal is to essentially be “the waste-fighting brand across pet care.”