Smart Watches, Run Hubs And New Balance’s Retail Reset Button
PYMNTS
MARCH 2, 2017
Boston-based athletic company New Balance has a simple mission: to become the world’s best running brand. New Balance, by comparison, brings in a mere $3 billion annually — certainly nothing to shake a stick at, but still 90 percent smaller than Nike. and identified five or six influencer markets that we wanted to penetrate.
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