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Your Bank Marketing Roadmap: Transitioning from SMS to RCS

South State Correspondent

Banks are now putting RCS on their marketing and product development road map. Marketing and Promotions : Banks can create visually appealing and engaging promotional content, including videos and images, to capture customer attention and drive engagement. RCSs power in the ability to deliver 1:1 marketing and customer support.

Marketing 195
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Boston Market Deploys AI To Fight Fraud, Improve ROI

PYMNTS

Canada-based point-of-sale (POS) and eCommerce software provider Lightspeed recently announced the release of Order Ahead, an online ordering management system designed for takeout orders. Boston Market On The Fraud-Fighting, Customer Service-Enhancing Power Of AI.

Boston 186
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New Report: SMS-Based Outreach Helps Merchants Authenticate Consumers, Boost Online Sales

PYMNTS

Businesses and financial institutions (FIs) are constantly examining ways to make their customers’ accounts more secure, especially as more consumers go online to make purchases and transact during the ongoing COVID-19 pandemic. About The Tracker.

Online 272
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With Wynn’s $402M In Net Losses, Is Online Gambling The Future Of Gaming?

PYMNTS

Wynn Resorts runs the Encore and Wynn properties on the Strip as well as properties in Macau and the Encore Boston Harbor. However, consumers are reportedly turning to online casinos and sportsbooks, as the pandemic has closed brick-and-mortar casinos in markets such as the United States to minimize risk. billion by 2025.

Online 210
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Mobile Order-Ahead Sector Goes All-In On AI

PYMNTS

That’s a silly simplification of the very serious matter of what AI is doing for the restaurant sector, among others, as online ordering becomes a way of life and not just a lockdown relic. Businesses rapidly embraced digital solutions in 2020 as shopping (and eating) moved online while everyone hid out indoors.

Mobile 289
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Redfin Testing Online Real Estate Bids

PYMNTS

According to a report in The New York Times , Redfin started testing the program in Boston and is gearing up to expand it to other parts of the country. It’s trying to bring eCommerce to the real estate market with the service. It was for listings in the Boston area. We’re going to expand one market at a time,” he said.

Online 122
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Today In Payments: Apple Seeks Punitive Damages Against Epic; Boston Telemedicine Company Amwell Prices IPO

PYMNTS

Boston Telemedicine Company Amwell Prices IPO. Amwell, the Boston-based telemedicine company, is planning to go public as the demand for virtual healthcare offerings skyrockets amid the coronavirus pandemic. But simply enabling consumers to shop online doesn't cut it when they want to pick up and inspect products at physical stores.

Boston 131