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PREVENTING THE 7 BIG MISTAKES IN BRANCH DESIGN

South State Correspondent

Since at least the early 1500’s, bank branches have been the central interaction point between a bank and its customers. Next to a bank’s staff, branches are one of the largest contributors to a bank’s overall brand and thus, rank highly on important items for customer satisfaction.

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Why diversity abounds in new branch designs

Celent Banking

It stems from diversity in a number of factors: an institutions’ brand equity, desired customer experience, target market, legacy system capability and a host of other factors. Arguably, for many banks, radical changes are needed. Not everyone sees it this way (Figure 2). This diversity of opinion is to be expected.

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Flexible Designs, Floorplans & Branding Help Future-Proof Bank Branches

The Financial Brand

This article Flexible Designs, Floorplans & Branding Help Future-Proof Bank Branches appeared first on The Financial Brand. In an environment of segmented markets and fast-changing consumer behaviors, flexible branch designs enable banks to respond quickly.

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Steal This 5-Step Banking Innovation Playbook from Gentle Monster

South State Correspondent

Honkook Kim and his Gentle Monster Brand is a perfect example. The Banking Innovation Playbook – Step 1: Find a Niche Kim looked at the market and knew he needed traction in at least a single segment where he could create a brand and a following for Gentle Monster. These striking designs paid for themselves in media exposure.

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Branching Out  

ABA Community Banking

How the new generation of bank branch designs builds community, brand and emotional connections. The post Branching Out appeared first on ABA Banking Journal.

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The Persistent Brand Awareness Value of Branches

The Financial Brand

The post The Persistent Brand Awareness Value of Branches appeared first on The Financial Brand. Out of sight truly means out of mind for banks and credit unions, even as digital channels grow. Big bold labels still matter.

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Branching Out  

ABA Community Banking

How the new generation of bank branch designs builds community, brand and emotional connections. The post Branching Out appeared first on ABA Banking Journal.