South State Correspondent

MAY 1, 2024

Honkook Kim and his Gentle Monster Brand is a perfect example. The Banking Innovation Playbook – Step 1: Find a Niche Kim looked at the market and knew he needed traction in at least a single segment where he could create a brand and a following for Gentle Monster. Find the gap in one segment and build success from there.

Innovation 195

Innovation social media Branding Marketing 195

Celent Banking

NOVEMBER 19, 2015

It stems from diversity in a number of factors: an institutions’ brand equity, desired customer experience, target market, legacy system capability and a host of other factors. Not everyone sees it this way (Figure 2). This diversity of opinion is to be expected.

Branch Design 100

Branch Design Retail Customer Experience Survey 100

The Financial Brand

NOVEMBER 22, 2022

This article Flexible Designs, Floorplans & Branding Help Future-Proof Bank Branches appeared first on The Financial Brand. In an environment of segmented markets and fast-changing consumer behaviors, flexible branch designs enable banks to respond quickly.

Branding 32

Branding Branch Design Marketing 32

ABA Community Banking

AUGUST 20, 2019

How the new generation of bank branch designs builds community, brand and emotional connections. The post Branching Out appeared first on ABA Banking Journal.

Branch Design 70

Branch Design Community Branding Community Bank 70

ABA Community Banking

AUGUST 20, 2019

How the new generation of bank branch designs builds community, brand and emotional connections. The post Branching Out appeared first on ABA Banking Journal.

Branch Design 40

Branch Design Community Branding Community Bank 40

Jeff For Banks

JUNE 30, 2013

If you are a shorter term strategist, and you want to grow, then branching remains on the table because it remains high in importance when customers are asked why they bank where they do. Even if they do not frequent their local branch, they tend to bank where a branch is nearby. But what kind of branch? You want to fail?

FDIC 106

FDIC Strategy New Jersey Branch Design 106

The Financial Brand

JUNE 24, 2021

Digital signs should improve in-branch marketing, communications and customer experience. The post 7 Mistakes Financial Institutions Make With Digital Signage appeared first on The Financial Brand - Banking Trends, Analysis & Insights. But do they? Here's how to avoid common pitfalls.

Banking Trends 38

Banking Trends Customer Experience Analysis Trends 38