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It is the rich diversity in approaches taken to the important task of improving branch channel efficiency and effectiveness that makes this topic so fascinating. Retail financial institutions need to possess a number of core competencies to remain successful. There is no single blueprint. Among them is omnichannel delivery.
Whether a retail bank, wealth management firm, credit union, or insurance company with a banking segment, the financial industry is facing dramatic changes on how best to accommodate customers, and what is the appropriate mix between brick-and-mortar bank branches, remote work, self-service ATMs, and digital platforms.
NuBank has generated unprecedented customer growth on the back of their marketing, customerexperience and new product design strategy. Each store is closer to an art exhibit than a retail outlet. Each one of their stores explores a different theme designed to provoke an emotional response.
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The big retail bank's experience proves a digital + physical strategy not only works, but could be the key to capturing Gen Z. The post Chatbots and Cafés: How Capital One Balances Digital, Physical Banking appeared first on The Financial Brand.
With a focus on digital banking and branch transformation, it was interesting to see the attendee list with lots of sexy new customerexperience and analytics titles. After Retail Delivery had some mushy general sessions a few years ago, this is the second year in a row we have seen some provocative stuff on the main stage.
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