Branch Strategies Community Bank Marketing 
South State Correspondent
MAY 31, 2023
The advent of generative artificial intelligence is about to shift branch strategy again to re-raise the question – how can we get the most out of our branches? Likely, it might be a combination of the above, but setting a branching strategy should dictate capital allocation, branch layout, marketing, and staffing.
South State Correspondent
MAY 1, 2024
With financial hardship, competition from dominant players, and a startup budget, Gentle Monster faced many of the same challenges as a community bank. He chose to compete in the women’s luxury segment and looked for a gap in the market. COI marketing for banks should always be a top priority.
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Independent Banker
JULY 31, 2022
Fallout from recent global events presents an obstacle to generating revenue for community banks. As we enter budgeting season, the answers might be found in a mix of strategies. It’s certainly an interesting time to be a community bank, but there are still plenty of ways to make efficiencies with an eye on profitability. ?
Independent Banker
MARCH 15, 2015
Increasingly, more digitally connected consumers are saying yes to that question with their community bank. Some even assume their bank will interact with them however and whenever they want. For many community banks, telephone calls still generate the highest volumes of customer service interactions.
Independent Banker
MAY 31, 2022
Ted Whitehurst, Providence Bank president and CEO, led the charge to open a new brick-and-mortar location of the Raleigh, N.C., community bank during the pandemic. Providence Bank chose to open a new brick-and-mortar site during the pandemic, when many other businesses were ceasing operations or shutting down altogether.
Jeff For Banks
MAY 31, 2017
Look at the decline in branches since 2009. I read a recent interview of Members 1st Credit Union CEO Bob Marquette by S&P Global Market Intelligence (link requires subscription). When asked, Marquette said of the death of the branch: "I think it's bullcrap. Elevate branch employees. Make your branches look the part.
Jeff For Banks
DECEMBER 1, 2015
All talk of visibility and foot traffic aside, the measure of branch success should be profits. So if your “light branch” has $23 million in average deposits, as our “branch of the future” example above does, then it generates $478,400 in annual revenue, on average. To which I would ask the logical question, “what market area”?
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