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In this article, we will touch on innovation, technology and banking strategy to show why banks tends to overemphasize ease, familiarity and convenience instead doing the difficult task upfront that will ultimately keep things simple. Creating and executing on a strategy that is “simple,” tends to be difficult. We need one good one.
Whether a retail bank, wealth management firm, credit union, or insurance company with a banking segment, the financial industry is facing dramatic changes on how best to accommodate customers, and what is the appropriate mix between brick-and-mortar bank branches, remote work, self-service ATMs, and digital platforms.
Banks should extend their elite accounts, provide events, and conduct campaigns to tell the story of the bank and its capabilities to accountants, lawyers, tax professionals, trade association officials, and other groups rather than provide an outsized influence on a target customer segment.
Appointment scheduling apps have come into their own as banks and credit unions seek to manage limited branch visits during COVID-19 crisis. The post Social Distancing Gives Branch Appointment Scheduling New Importance appeared first on The Financial Brand.
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