The Financial Brand

OCTOBER 27, 2014

The use of pop-up branches and social media by Wells Fargo provided a low-cost way to introduce and promote their Apple Pay partnership. Branch Strategies Strategic Marketing Apple Pay Facebook guerrilla marketing LinkedIn Pop-Up Branch Twitter Wells Fargo'

Apple 32

Apple Branch Strategies social media Strategy 32

Independent Banker

MAY 31, 2022

But with the new location on hold, growing the market in Raleigh would have to wait. We felt like Wake County was still going to be a vibrant market for us, and it just made sense to move forward and open the location.”. Back to branch strategy. I think that’s even more true in a larger market like Wake County.”.

Raleigh 91

Raleigh Community Community Bank Lending 91

Jeff For Banks

MARCH 3, 2014

How much of the market does Fiserv, FIS, and Jack Henry own? Bank CEO: We can''t control who comes in our branches. Then may I suggest downsizing branches, eliminating Marketing expense, and removing business development activities from job descriptions? you know, common sense stuff that helps go-getters go and get.

Branch Strategies 87

Branch Strategies FDIC Strategy Industry 87

Jeff For Banks

OCTOBER 13, 2011

This dates back to an interview I did with American Banker about a community FI that was opening coffee shop branches. I gave a twofold comment: 1) I saluted the FI for being creative; and 2) I doubted it would work, particularly in the locations and relatively conservative markets where they tried it.

Branch Strategies 70

Branch Strategies New Jersey Strategy Capital 70

Gonzobanker

OCTOBER 6, 2014

Market Commoditization: Every seven or so years a new technology emerges in the telecom space. Telecom upgrades and contract negotiations should be closely coordinated with the overall technology strategy and married to each institution’s application stack, branch strategy and long term technology planning.

Branch Strategies 93

Branch Strategies Technology Data Management 93

Independent Banker

JULY 31, 2022

In 2022, things changed with whiplash speed, as the Fed hiked interest rates to quell inflation, the mortgage refinance market dried up and the effects of macro changes, from the Russian invasion of Ukraine to a talent shortage, began to be felt keenly. Consider your branch strategy. Rightsize mortgage departments.

Strategy 135

Strategy Community Bank Louisville Community 135

The Financial Brand

MARCH 3, 2021

Branch planners must take into account the potential of each element of an effort to dominate share in their institutions' key markets. The post Will Supermarket Branches Hobble Your Quest For Market Share? appeared first on The Financial Brand.

Marketing 35

Marketing Branding Branch Strategies Strategy 35

Gonzobanker

NOVEMBER 29, 2016

Centralized locations can also be strategically placed for the benefit of recruiting and retaining better talent than might be available in certain branch locations/geographic regions (e.g., rural or expensive urban markets). Branches have already begun their transformation from cash centric to account opening and advice centric.

Video 60

Video Strategy Branch Strategies ATM 60

Gonzobanker

NOVEMBER 29, 2016

Centralized locations can also be strategically placed for the benefit of recruiting and retaining better talent than might be available in certain branch locations/geographic regions (e.g., rural or expensive urban markets). Branches have already begun their transformation from cash centric to account opening and advice centric.

Video 60

Video Strategy Branch Strategies ATM 60

The Financial Brand

NOVEMBER 23, 2021

Known for its superior branch service, the big regional is rebuilding its brand experience virtually. The post What Financial Institutions Can Learn from TD Bank’s Marketing Playbook appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The bank's CMO reveals key tactics.

Marketing 35

Marketing Banking Trends Branding Regional 35

Jeff For Banks

MAY 31, 2017

Look at the decline in branches since 2009. I read a recent interview of Members 1st Credit Union CEO Bob Marquette by S&P Global Market Intelligence (link requires subscription). When asked, Marquette said of the death of the branch: "I think it's bullcrap. Elevate branch employees. Make your branches look the part.

Branch Strategies 60

Branch Strategies Groups DC Fintech 60

The Financial Brand

DECEMBER 6, 2020

Bank and credit unions marketers need to factor this into their messaging. The post Consumers Freaking Out Financially: How Bank Marketers Must Respond appeared first on The Financial Brand. Attitudes toward debt and in-person banking have sharply altered.

Marketing 30

Marketing Branding Branch Strategies Customer Experience 30

The Financial Brand

FEBRUARY 13, 2024

This article Touch of Frost Spreads Over Texas, with More Branching and Marketing in the Forecast appeared first on The Financial Brand. Now it's adding marketing fuel. This article Touch of Frost Spreads Over Texas, with More Branching and Marketing in the Forecast appeared first on The Financial Brand.

Texas 33

Texas Marketing Branding Trends 33

Jeff For Banks

FEBRUARY 21, 2015

Hire to execute your strategy. This assumes you have a strategy that is more focused than “we’re a bank”. If your strategy is to be the number one business bank in the markets that you serve, then hire branch employees that can speak intelligently to business owners about how your bank can better serve them.

Training 60

Training Strategy Branch Strategies Management 60

William Mills

SEPTEMBER 28, 2017

More than 1,000 credit union employees, 65 prospects in the market for a core system as well as 118 vendors attended. Channeling his experiences gained over thirty years in the financial industry, he discussed security, payments, digital branch strategy and digital personalization.

Conference 40

Conference San Diego Branch Strategies Fintech 40

The Financial Brand

JUNE 2, 2021

retail market and hands off 80 branches and 800,000 customers. Mass Market and Citizens Reaps the Reward appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Citizens Financial wins big as the overseas giant concedes the U.S. The post HSBC Retreats from the U.S.

Marketing 31

Marketing Banking Trends Analysis Trends 31

The Financial Brand

DECEMBER 4, 2019

Why should banks and credit unions add more costly branches when APIs and partnerships can extend their reach for deposits and relationships? The post Banking-As-A-Service Model Extends Deposit Hunt to Fresh Markets appeared first on The Financial Brand.

Marketing 29

Marketing Branding Branch Strategies Strategy 29

Jeff For Banks

DECEMBER 1, 2020

in 2019 to the 0%-0.25% year to date has resulted in the revenues per product to go down in all deposit products with the exception of money market accounts (see table). The coveted gain on sale revenues from secondary market activities goes in the secondary market product, and the residential mortgage line of business.

Trends 78

Trends Marketing Community Data 78

American Banker

AUGUST 23, 2016

are entering new markets. Southern First Bank in Greenville, S.C., and Five Star Bank in Warsaw, N.Y.,

Marketing 28

Marketing Branch Strategies Community Bank Strategy 28

The Financial Brand

APRIL 23, 2017

Report reveals that financial institutions are using strategies from the past rather than advanced technologies and digital media.

Marketing 28

Marketing Strategy Report Technology 28

ABA Community Banking

JULY 9, 2024

The post Branching out into telehealth appeared first on ABA Banking Journal. Partnering with a regional healthcare provider, Five Star Bank is looking to become a ‘solution center for the community.’

Regional 105

Regional Community Branch Strategies Community Bank 105

Independent Banker

MARCH 15, 2015

The number of transactions processed per branch dropped 14 percent over the same time period. If this trend continues, as nearly all industry analysts expect, community banks will need to continue to review their long-term retail branching strategies as well as the roles and skills of their customer service staff.

Community Bank 70

Community Bank Community Retail Operations 70

American Banker

AUGUST 18, 2016

Banks in cities such as Seattle and New York are getting creative with branching, adding some that are smaller than modest apartments.

Seattle 28

Seattle New York Marketing Branch Strategies 28

The Financial Brand

JUNE 2, 2020

Here's how they can transform, led by Marketing and Sales. Three out of five financial institutions are in digital denial, stuck in the past. The post How Digital Growth Can Save Banks & Credit Unions from Extinction appeared first on The Financial Brand.

Branding 43

Branding Marketing Branch Strategies Marketing Strategies 43

Jeff For Banks

DECEMBER 1, 2015

Branch of the future discussions would focus less on design and “gut” feel, and more on profit potential and profit drivers such as demographics, visibility, personnel, deposit growth, the experiences of other profitable branches in your network, and how this aligns with bank strategy. Let’s compare to other market area profits.

Pennsylvania 60

Pennsylvania Community Bank Community Taxes 60

ABA Community Banking

JUNE 17, 2020

The time is right to leverage the experiences of the past few months to make significant and sustainable changes to the branch environment. The post When Will Retail Banking Return to ‘Normal’? appeared first on ABA Banking Journal.

Retail 96

Retail Branch Design Branch Strategies Resources 96

American Banker

SEPTEMBER 1, 2016

The inconsistency between what millennials say on surveys and their actual behavior should make bank marketers skeptical about building programs around such research.

Millennials 45

Millennials Survey Marketing Branch Strategies 45

The Financial Brand

DECEMBER 22, 2020

While closing branches in the wake of COVID and digital transformation accelerates, successful institutions still tailor plans to markets. The post Banks May Still Need Larger Branch Networks to Find Sales Success appeared first on The Financial Brand.

Branding 34

Branding Marketing Branch Strategies Marketing Strategies 34

The Financial Brand

NOVEMBER 3, 2021

For institutions, ITMs help with staff shortages, market growth and branch efficiency, but few consumers use them. Those that do, like them. The post What It Will Take to Have Interactive Tellers Catch On with Consumers appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Banking Trends 37

Banking Trends Analysis Trends Branding 37

The Financial Brand

SEPTEMBER 7, 2021

Financial institutions everywhere are haunted by a tight labor market. But there are innovative ways to attract and retain employees. The post Why Banks Are Barely Keeping Up with Staff Shortages In a Covid World appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Banking Trends 35

Banking Trends Analysis Trends Branding 35

The Financial Brand

SEPTEMBER 6, 2021

What prime opportunities would develop if the mega-online-retailer plops its own department stores on the edge of your market? The post What Will Happen in Banking if Amazon Rolls Out Retail Branches? appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Retail 34

Retail Banking Trends Analysis Trends 34

The Financial Brand

AUGUST 1, 2016

Branch marketing can be a big headache, but with the right processes and technologies, you can achieve control and brand consistency while relieving the pain.

Marketing 12

Marketing Operations Branding Technology 12

ABA Community Banking

NOVEMBER 27, 2024

The co-working site and full-service branch will host free networking events and programming throughout the year designed to help local businesses The post Santander Bank’s commitment to innovation boosts a neighborhood appeared first on ABA Banking Journal.

Innovation 59

Innovation Branch Strategies Community Bank Community 59

The Financial Brand

JUNE 16, 2021

By focusing on four primary channels, financial marketers can create better customer experiences and increase profitability. The post 4 Fast Fixes to Improve Your Financial Institution’s CX appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Customer Experience 27

Customer Experience Banking Trends Analysis Trends 27

The Financial Brand

FEBRUARY 23, 2021

Branching advocates favor this blueprint as an affordable way to aggressively move a banking brand into a new market. The post Is A ‘Hub & Spoke’ Retail Branch Network The Right Strategy? Can it really work? appeared first on The Financial Brand.

Strategy 30

Strategy Retail Branding Marketing 30

American Banker

AUGUST 3, 2016

Consistent marketing doesn't mean your offer gets better with each try, but it increases the odds of making a pitch when your customers are actually listening.

Marketing 28

Marketing Branch Strategies Community Bank Community 28

American Banker

OCTOBER 12, 2016

About two-thirds of banks that close branches will lose deposit share in their impacted markets in time. Here's how to prevent customers from leaving your bank.

How To 28

How To Marketing Branch Strategies Community Bank 28