American Banker

SEPTEMBER 1, 2016

The inconsistency between what millennials say on surveys and their actual behavior should make bank marketers skeptical about building programs around such research.

Millennials 45

Millennials Survey Marketing Branch Strategies 45

The Financial Brand

MARCH 8, 2020

The post Why Millennials and Gen Z Love the Biggest Financial Institutions appeared first on The Financial Brand. Younger adults want both technology and personal support from their banking provider. Right now, the megabanks are best at providing both.

Millennials 39

Millennials Branding Technology Branch Strategies 39

Jeff For Banks

MAY 31, 2017

I also believe that branches can be developed as competitive advantages for community financial institutions. Much like the credit union CEO thinks his branching strategy differentiates his CU. But, as our current strategy execution stands, there is much work to be done. The red: millennials.

Branch Strategies 60

Branch Strategies Groups DC Fintech 60

The Financial Brand

AUGUST 23, 2020

A solid case can be made to stop building new branches. But with Millennials and Gen Z years from profitability, catering solely to them is a big blunder. The post Bank Branches Are Dead. Long Live the Branch! appeared first on The Financial Brand.

Millennials 42

Millennials Branding Branch Strategies Strategy 42

The Financial Brand

FEBRUARY 9, 2020

Shift is powered by Millennials' love of interactive mobile banking tools. The post Digital Overtaking Branches as the Place Consumers Get Advice appeared first on The Financial Brand. Biggest banks have clear edge over regionals, consumer study shows.

Millennials 39

Millennials Regional Study Tools 39

The Financial Brand

JANUARY 3, 2017

Most consumers still visit branches regularly, proving that branch banking continues to play a critical role in the delivery of retail financial services.

Millennials 22

Millennials Retail Branch Strategies Strategy 22

Jeff For Banks

DECEMBER 1, 2015

mBank’s light branch depicted above is located in a mall. Malls are experiencing difficulty in the United States, as millennials opt for smaller, urban environments to shop. This highlights an important banking concept: revenues are mostly driven off of balances, not activity. And the rest of us are increasingly buying online.

Pennsylvania 60

Pennsylvania Community Bank Community Taxes 60