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Facebook Could Lose Accreditation Of Media Rating Council

PYMNTS

advertisers probably won’t “like” its subpar rating from a media industry watchdog. The Media Rating Council (MRC) review found that the California-based social media giant has failed to address advertisers’ concerns arising from an Ernst & Young audit over how it measures and reports data about video advertisements. .

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App Could Keep Fridges Full, CPG Brands Informed

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Like the Chefling app, these devices sometimes interface with voice-activated assistants, such as Amazon’s Alexa, and have the potential to save consumers from encountering expiring food and to inform brands on which products consumers are bringing home from the grocery store. And, besides, he has a head start. VC Funding and Growth.

Branding 121
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FaceCake And Changing The Definition Of Try Before You Buy

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This is the problem that California startup FaceCake was founded to solve — leveraging augmented reality (AR) technology and a new cohort of early adopting, mobile-enthused shoppers. Most might assume the brand was some kind of social media experience for bakers, or perhaps an eCommerce venture built around vanity confections.

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Privacy And Personalization Clash For Retailers

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That transaction has spawned major regulations in the European Union (GDPR) and California (CCPA). That’s where brands can use the entire data stream, those digital footprints that their customers are leaving. Sixty-seven percent have shared their social media information with a retailer.

Retail 202
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Delivering Regional Flavor With State-Specific Subscriptions

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California Found , for instance, is essentially a boutique gift box of artisanal goods from the Golden State. All of the items—such as hand-blended hair serum and handmade fruit spray—are made by California artisans, with no big corporate brands included in the boxes. The Brands.

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Facebook Tracker: East, West And Everything In Between

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Facebook is getting big, and we don’t just mean popular: the social media giant has gotten bigger than its britches in more places than one, with new offices cropping up across the U.S. San Francisco, California. The social media giant said in August that it had more than 20,600 employees. Menlo Park, California.

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Yelp Wins Court Ruling About Negative Online Reviews

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A recent California Supreme Court decision that essentially allows a negative Yelp post to stand about a lawyer could help determine how online reviews are treated in the future. The case could also influence how much responsibility third-party platforms have when consumers complain about goods and services.

Online 104