Branding Capital Online 
PYMNTS
SEPTEMBER 21, 2020
The retail giant is starting “a fashion essentials-inspired brand for both men and women created by our in-house design team,” the company said in a news release. At its core, this new brand is born from thoughtful, simple design, quality fabrics, modern silhouettes and styles updated for today.”. “At Today (Sept.
PYMNTS
SEPTEMBER 9, 2020
Bringing a brand directly to consumers over digital channels was an option to consider in the pre-pandemic world — but the question for brands today in our radically digitized world is not if, but when, according to sticky.io They have to optimize every touchpoint that the customer has with their brand.”.
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PYMNTS
AUGUST 13, 2020
The use of online direct-to-consumer (D2C) channels to purchase consumer-packaged goods (CPG) has grown by 50.1 percent since the pandemic began, surpassing the growth of online marketplace use in key product categories like food and clothing. These shifts are reflected in consumers’ growing tendency to try new brands.
PYMNTS
OCTOBER 15, 2020
Even online merchants who offer customers extended warranties at the time of sale traditionally see about a 4 percent or 5 percent conversion rate. Meritech Capital led the funding round, with participation from existing investors Great Point Ventures and Shah Capital Partners.
PYMNTS
FEBRUARY 28, 2020
Capital One is going to increase its focus on digitization and close 37 branches around the U.S., Our customers are increasingly engaging with us digitally,” said Capital One spokesman Derek Conrad. “Our Our customers are increasingly engaging with us digitally,” said Capital One spokesman Derek Conrad. “We
PYMNTS
AUGUST 13, 2020
As John Orr , senior vice president of retail at Ceridian , recently described to Karen Webster, the retailers employing a mix of in-store purchases, curbside pickup and online sales were more inclined to bounce back. But among the largest value-adds of on-demand wage access is its ability to harmonize the human capital management strategy.
PYMNTS
NOVEMBER 27, 2020
That influx of users new to digital paths and processes has created pressure in the market for brands to leverage video content. Moreover, such personalization allows video to capitalize on one of its primary advantages when compared to text or even photos. And perhaps more critically, video done well boosts brand loyalty, Atzmon said.
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