Remove Branding Remove Capital Remove Online
article thumbnail

Walmart Launches 'Modern Fashion Brand'

PYMNTS

The retail giant is starting “a fashion essentials-inspired brand for both men and women created by our in-house design team,” the company said in a news release. At its core, this new brand is born from thoughtful, simple design, quality fabrics, modern silhouettes and styles updated for today.”. “At Today (Sept.

Branding 263
article thumbnail

Brands Go Direct To Consumer Online: Now What?

PYMNTS

Bringing a brand directly to consumers over digital channels was an option to consider in the pre-pandemic world — but the question for brands today in our radically digitized world is not if, but when, according to sticky.io They have to optimize every touchpoint that the customer has with their brand.”.

Branding 230
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

NEW DATA: The Six Reasons Why More Consumers Are Buying Directly From Brands

PYMNTS

The use of online direct-to-consumer (D2C) channels to purchase consumer-packaged goods (CPG) has grown by 50.1 percent since the pandemic began, surpassing the growth of online marketplace use in key product categories like food and clothing. These shifts are reflected in consumers’ growing tendency to try new brands.

Branding 245
article thumbnail

PayPal Invests In Extend As Merchants Seek New Ways To Boost Online Conversion

PYMNTS

Even online merchants who offer customers extended warranties at the time of sale traditionally see about a 4 percent or 5 percent conversion rate. Meritech Capital led the funding round, with participation from existing investors Great Point Ventures and Shah Capital Partners.

Online 334
article thumbnail

Capital One To Focus On Digital, Close 37 Locations

PYMNTS

Capital One is going to increase its focus on digitization and close 37 branches around the U.S., Our customers are increasingly engaging with us digitally,” said Capital One spokesman Derek Conrad. “Our Our customers are increasingly engaging with us digitally,” said Capital One spokesman Derek Conrad. “We

Capital 209
article thumbnail

Driving Retail’s Rebound With A Human Capital Revamp

PYMNTS

As John Orr , senior vice president of retail at Ceridian , recently described to Karen Webster, the retailers employing a mix of in-store purchases, curbside pickup and online sales were more inclined to bounce back. But among the largest value-adds of on-demand wage access is its ability to harmonize the human capital management strategy.

Capital 277
article thumbnail

Video Content Creates Digital-First Brand Loyalty

PYMNTS

That influx of users new to digital paths and processes has created pressure in the market for brands to leverage video content. Moreover, such personalization allows video to capitalize on one of its primary advantages when compared to text or even photos. And perhaps more critically, video done well boosts brand loyalty, Atzmon said.

Video 209