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Sensory Branding: Right Scent, Right Time?

PYMNTS

Sensory branding is having a moment. These are some admittedly “out there” examples of sensory branding, which is popular lately for several reasons. Supplementing the “sight” of marketing and branding with a taste or a sound creates an entirely new set of tools to attract consumers. Mastercard also has its own sound.

Branding 202
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Wells Fargo Seeks Bidders For Private-Label Credit Card Unit

PYMNTS

Wells Fargo & Co is seeking to sell its private-label credit card and point-of-sale (POS) financing unit as part of an ongoing strategic review of its businesses. Selling the private-label credit card unit would be a business reversal for the financial services group. Wells Fargo also reported heightened debit card usage.

Cards 285
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Capital One Said to Buy Walmart Card Portfolio, Zero In on Digital Collaboration

Bank Innovation

Capital One Financial has reportedly acquired Walmart's card receivables, the bank's chairman and CEO, Richard Fairbank, said yesterday. Terms of the transaction were not disclosed.

Capital 170
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New Launch: The New RBL Bank-BankBazaar SaveMax co-branded Credit Card

BankBazaar

We are beyond excited to announce the launch of our co-branded Credit Card with RBL Bank. The RBL Bank-BankBazaar SaveMax co-branded Credit Card comes equipped with a wide range of benefits and features. We are sure you will love this card as it offers you reward points on every purchase you make. .

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8 Credit Card Hacks to Crack Festive Season Savings!

BankBazaar

Two words – Credit Cards! Now if you are wondering what strategies you can employ to make the most out of your Credit Card, here is a comprehensive list with some real-world examples! Though Credit Cards can help you tackle those big-ticket purchases easily, the dread associated with next month’s due amount lurks in the shadows.

Cards 78
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New Launch: FinBooster: Yes Bank-BankBazaar Co-Branded Credit Card

BankBazaar

Begin the most rewarding journey of your life with our first co-branded product. The FinBooster: Yes Bank – BankBazaar Credit Card is now available! If you think that this is just another lifetime-free Credit Card with never-expiring reward points, stop and take a closer look. This card has an APR of 42% per annum.

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BankBazaar Turns Profitable With New Co-Brand Strategy

BankBazaar

BankBazaar Turns Profitable With New Co-Brand Strategy; Exits FY22 With Rs.156 National, April 07, 2022: BankBazaar.com , India’s largest fintech co-branded credit card issuer and online platform for free credit score, reported that it is profitable in March 2022. Success of Co-brand Model.