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Embedded Finance: Bolstering Brand Experiences

Perficient

When a non-financial firm offers embedded banking, they offer a branded checking account to hold funds and make payments for the betterment of the company and its clients or workers. As a baseball card collector since childhood, I remember when eBay opened its URL back in 1995. Baseball card heaven for both buyer and seller.

Branding 472
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Helping Brands: D2C Brands Tap New Business Models To Shorten 'Time To Commerce'

PYMNTS

COVID has put pressure on brands to find solutions for their direct-to-consumer [D2C] strategy,” he said. With so many retail stores closing, they need to be able to provide a way to sell D2C wherever those consumers are online.”.

Branding 322
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Apple Card Users Can Now Make Online Card Payments

PYMNTS

With a new website Apple has launched, Apple Card holders will be able to check balances and do business online, the company said, according to MacRumors. The site, card.apple.com , allows users to sign in and see their balance, their next payment due date and the total limit of their card.

Apple 233
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How Brands Can Turn B2B Buying Into A Positive Experience

PYMNTS

As more manufacturers and other sellers migrate their sales strategies online, they're seeking to please online shoppers the same way Amazon has done for individual consumers. For brands and their manufacturers, Amazon can be a powerful influence. But B2B eCommerce is not the same beast as B2C. It is their job. 1 priorities.

Branding 269
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Google At Work On App-Connected Smart Debit Card

PYMNTS

To reportedly help it compete with Apple Pay and the Apple Card, Google is creating its own tangible and virtual debit cards. The tech company’s debit card will have the brand of Google along with its partnered financial institution; however, it is not known what the offering’s name will be.

Google 229
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Through travel and e-commerce perks, N26 is pitching itself as a lifestyle brand

Bank Innovation

N26 is building out its perks ecosystem, adding partnerships with new brands at a rapid clip. This month, the company partnered with scooter rental company Lime and online travel platform Booking.com to offer added rewards to customers who transact using their N26 debit cards.

Branding 221
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Mastercard And Ethoca Help Merchants, Issuers Improve Online Transaction Clarity

PYMNTS

A new Mastercard initiative aims to improve online transaction clarity so that customers can know exactly who they purchased from, according to a press release Tuesday (Sept. The release said doing so is a way to both clear up confusion for customers and also to allow brands a way to establish more presence.

Online 243