Connecting Loyalty, Analytics, and Personalization in the Payments Industry
Perficient
JANUARY 22, 2021
This classic problem of “if I knew more, I could do more” is most easily solvable by the following axiom: “With the correct incentives, customers will give you their data.”. Customers “sell” their data all the time in the form of loyalty and rewards programs. This idea extends to every piece of customer loyalty.
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