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The right mobile messaging is critical to a brand's marketing efforts

Payments Dive

McDonald's and Skogen's Festival Foods discussed mobile messaging at the recent CONNECT: The Mobile CX Summit in Chicago. Executives from Caesars Entertainment, Guess?,

Mobile 258
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How Cashierless Checkout Can Power Brand Marketing Experiences

PYMNTS

Cashierless stores aren’t just for mega retailers like Amazon to sell prepared food from their kitchens or products from other producers: Beverage brands, among other companies, are getting into the action and choosing this checkout experience for stores that showcase their own products IRL (“in real life”) as a marketing tool.

Branding 139
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Innovation-Seeking Big Brands Pop Up In Small Spaces

PYMNTS

Brands might want a space to test new concepts with shoppers in brick-and-mortar retail environments, but they don’t always want the time and expense involved in building out a permanent store. It also comes with a bit of staffing twist, as Macy’s own team members will service the brands per a February The Market@Macys report.

Branding 143
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How A Chicago Credit Union Became a Personalization Powerhouse

The Financial Brand

This article How A Chicago Credit Union Became a Personalization Powerhouse appeared first on The Financial Brand. Chicago Patrolmen's Federal Credit Union has grown an uncommon market reach while focused on one common bond. How far can banking institutions get serving a segment?

Chicago 35
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How BNPL Is Helping BlackCool Boost Brand Awareness And Availability

PYMNTS

a lifestyle brand that offers apparel, accessories and fragrances as well as spirits and hand-rolled cigars. Registering And Extending Brand Appeal . Williform said he conceived BlackCool as a brand inspired by the Harlem Renaissance of the 1920s that brings about a positive change for Black culture. This is a win-win.” .

Branding 187
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Target Opening Additional Small Stores In NYC And Chicago

PYMNTS

Target has announced it is opening additional small-scale stores in New York City (NYC) and Chicago. In 2016, the company announced it had opened 23 “flex-format” stores — smaller stores less than 50,000 square feet designed for urban shoppers — in metro areas like Chicago, Philadelphia and Berkeley, California. ”

Chicago 100
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Connecting Loyalty, Analytics, and Personalization in the Payments Industry

Perficient

I will tell you my preferred brands, and you and your partner will get the same revenue and purchase history. While a Chicago Bears credit card likely means I will not be buying an Aaron Rogers jersey, an Ann Taylor Loft card might indicate I like stylish but machine-washable clothes. Further, loyalty and revenue data are predictive.

Analytics 309