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Could Drink Brands Be Generating The Latest Fashion Trends?

PYMNTS

Several recent beverage brand collaborations with shoe firms have received a generous amount of buzz, and the trend appears to be picking up steam. It’s likely the original trend of translating beverage brands into fashion statements was borne out of the longtime tradition of pairing athletes with beverage sponsorships.

Branding 110
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Durant’s Decision: How Star Athlete Departures Impact Brands, Retailers

PYMNTS

From an economic standpoint , James’ departure, which he announced in a highly controversial one-hour primetime special broadcast on ESPN entitled “The Decision,” was immediately felt in Cleveland and to the value of James’ own brand. That said, minimal backlash to the KD brand. It will only help his brand.”.

Branding 101
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[Q&A Series] The Future of Healthcare: Momentum

Perficient

Cleveland Clinic saw 10 times the increase in volume from consumers. Once we reach that point, marketing becomes more about the performance of a healthcare system and what it can do for a patient specifically, rather than generic brand messages.

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eCommerce Numbers Spike Across Categories

PYMNTS

You see usage, I mean, not only ours, just eCommerce in general, you’re seeing huge surges,” said Salesforce EVP Adam Blitzer during a call with Cleveland Research. Purchase intent metrics provider V12 reports that online clothing shopping increased by 200+ percent, led by such brands as Hollister and Urban Outfitters.

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Postmates To Deliver Free New Year’s ‘Hangover Remedy Kits’

PYMNTS

The free-while-they-last kits will feature a bottle of Vita Coco plus additional branded items from the company, including socks, a sleep mask, and a “Do Not Disturb” door sign. In addition, partiers will get a Lenwich egg and cheese sandwich as well as Ibuprofen tablets and Korean skincare brand Banila Co.’s on Wednesday (Jan.

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Warehouse Space Going For Premium Rates

PYMNTS

Brick-and-mortar merchants are far from being free from the problems that plague their particular brand of retail, but even they have to look at online retail rising rents for warehouse space with a little bit of mirth. According to a new report from CBRE, things are about to get even worse.

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How Boutique Trucks Are Bringing New Meaning To Fast Fashion 

PYMNTS

On a more serious note, she said, what drew her to the fashion truck when she first encountered the idea in Cleveland about six years ago was the far lower overhead involved, particularly when compared with a shop, combined with the greater flexibility.