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Durant’s Decision: How Star Athlete Departures Impact Brands, Retailers

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From an economic standpoint , James’ departure, which he announced in a highly controversial one-hour primetime special broadcast on ESPN entitled “The Decision,” was immediately felt in Cleveland and to the value of James’ own brand. That said, minimal backlash to the KD brand. It will only help his brand.”.

Branding 101
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Could Drink Brands Be Generating The Latest Fashion Trends?

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Several recent beverage brand collaborations with shoe firms have received a generous amount of buzz, and the trend appears to be picking up steam. It’s likely the original trend of translating beverage brands into fashion statements was borne out of the longtime tradition of pairing athletes with beverage sponsorships.

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eCommerce Numbers Spike Across Categories

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As March sales and earnings reports start to show up this week, new data indicate that eCommerce sales for essential and nonessential retail will show a dramatic spike. New data released this morning by ACI Worldwide show that most retail categories have seen a 74 percent rise in March compared to 2019 for eCommerce. “The

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Can AIs Put An End To The Retail Boycott?

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Despite the millions of ways social media was supposed to make life simpler and more convenient, retailers have long since found that it’s not the selling playground that they once imagined it to be.

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Warehouse Space Going For Premium Rates

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Brick-and-mortar merchants are far from being free from the problems that plague their particular brand of retail, but even they have to look at online retail rising rents for warehouse space with a little bit of mirth. Of the 57 major retail markets studied, 37 of them posted decreases to warehousing availability.

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Most Macy’s Closures Coming To The Midwest

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While it is at this point well known that Macy’s will be closing the doors on 100 retail stores by early next year, emerging data indicates most of those closures will likely be coming to Midwestern cities and areas. Targeted for closure are locations where the value of the real estate outstrips the value the retail stores bring in.

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Amazon Expands Amazon Home Services To Twenty New Metro Areas

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In a press release , the eCommerce giant said the new cities include Indianapolis, IN; Las Vegas, NV; San Antonio, TX; Ann Arbor, MI; Cleveland, OH; Milwaukee, WI; Boulder, CO; Raleigh, NC; Trenton, NJ; and more. In this case, the retailer that is reacting is Lowe’s and its subsidiary furniture and lighting specialty brand, ATG Stores.

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