Can Big Brands Survive On The Store-Within-A-Store?
PYMNTS
JUNE 14, 2016
Retailers as dependent on a brick-and-mortar footprint as Macy’s don’t always have the luxury of fixes to pick from if their stocks experience the continuous slide that the former tentpole brand’s has. The commitment to the store-within-a-store extends, ironically, beyond the physical.
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