Branding Community Bank Innovation Strategies 
South State Correspondent
FEBRUARY 4, 2025
A quality Gen AI strategy aligns an organizations objectives, its use cases, and the delivery mechanism and metrics that measure business value. In this article, we highlight some Gen AI strategy insights for community banks and provide tools to help bankers advance their programs.
Cisco
NOVEMBER 15, 2022
The emergence of open banking has dramatically changed the way people and small businesses manage their money and interact with financial tools and brands. It wasn’t just that Venmo happened but open banking for the digital ecosystem. Open banking happened.
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The Financial Brand
AUGUST 18, 2020
Even before COVID socked the economy community banks and credit unions saw local loan demand falling. The post Can Nontraditional Credit Analysis Be Community Banks’ Path to Profit? appeared first on The Financial Brand. Adapting a fintech technique may help.
South State Correspondent
SEPTEMBER 20, 2022
Most banks will target around 6% of revenues next year for their marketing budget, and banks with strong brands and marketing programs target above 7%. All involved in any marketing effort should understand if it is about branding, sales funnel acquisition, funnel movement, conversion, or retention.
The Financial Brand
JUNE 24, 2021
21 deals with neobanks and fintechs like Aspiration, Ellevest and Greenwood sent a community bank down an unexpected (and profitable) path. The post Community Bank Builds Future on ‘Banking as a Service’ & Google Plex appeared first on The Financial Brand - Banking Trends, Analysis & Insights.
The Financial Brand
AUGUST 23, 2020
Banking-as-a-service could be a huge win for financial institutions that seize the opportunity, and a growing threat to those that ignore it. The post How Today’s Community Bank Becomes a Digital Deposit & Loan Machine appeared first on The Financial Brand.
The Financial Brand
APRIL 21, 2021
With a niche focus, the bank concentrates on a few things it’s really good at that big banks can't touch and fintechs haven't pounced on. The post How One Community Bank Built its Strategy from an ROA/ROE Analysis appeared first on The Financial Brand.
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