Branding Community Bank Innovation Strategies 
The Financial Brand
AUGUST 18, 2020
Even before COVID socked the economy community banks and credit unions saw local loan demand falling. The post Can Nontraditional Credit Analysis Be Community Banks’ Path to Profit? appeared first on The Financial Brand. Adapting a fintech technique may help.
South State Correspondent
SEPTEMBER 20, 2022
Most banks will target around 6% of revenues next year for their marketing budget, and banks with strong brands and marketing programs target above 7%. All involved in any marketing effort should understand if it is about branding, sales funnel acquisition, funnel movement, conversion, or retention.
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The Financial Brand
JUNE 24, 2021
21 deals with neobanks and fintechs like Aspiration, Ellevest and Greenwood sent a community bank down an unexpected (and profitable) path. The post Community Bank Builds Future on ‘Banking as a Service’ & Google Plex appeared first on The Financial Brand - Banking Trends, Analysis & Insights.
The Financial Brand
AUGUST 23, 2020
Banking-as-a-service could be a huge win for financial institutions that seize the opportunity, and a growing threat to those that ignore it. The post How Today’s Community Bank Becomes a Digital Deposit & Loan Machine appeared first on The Financial Brand.
The Financial Brand
APRIL 21, 2021
With a niche focus, the bank concentrates on a few things it’s really good at that big banks can't touch and fintechs haven't pounced on. The post How One Community Bank Built its Strategy from an ROA/ROE Analysis appeared first on The Financial Brand.
The Financial Brand
FEBRUARY 24, 2021
The post How Community Banks Can Attract Generation Z With Financial Lessons appeared first on The Financial Brand. If financial institutions keep marketing to Gen Z like they did Millennials and Gen X, they'll keep coming up short.
The Financial Brand
JULY 26, 2021
187-year-old savings bank stakes its future on a scalable combination of a digital-only brand, well-trained people and data analytics. The post A Small Bank Believes Its Digital Brand Will Succeed Where Chase Failed appeared first on The Financial Brand - Banking Trends, Analysis & Insights.
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