Independent Banker

FEBRUARY 28, 2022

Tioga State Bank aims for a pragmatic approach to its swag. Promotional merchandise, or swag, has long been regarded as a no-brainer approach to business branding, but community banks are shedding those thrifty connotations with a new, mindful approach to company gifting that imparts value and purpose while bolstering bottom lines.

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Independent Banker

MARCH 31, 2022

A secure, open-loop, cost-saving, customer-accessible, multiplatform P2P payments network might sound too good to be true, but community bank consortium Alloy Labs Alliance hopes to achieve just that with the CHUCK payment rail. Julieann Thurlow, CEO of $730 million-asset Reading Cooperative Bank in Reading, Mass.,

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The Financial Brand

APRIL 22, 2019

A 117-year-old community bank serves as the back-end for fintechs like Square Cash and Acorns, fueling growth while keeping its roots intact. The post How a Small Iowa Institution Became The Bank Powering Big Fintech Apps appeared first on The Financial Brand.

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Social Assurance

DECEMBER 13, 2021

Through it all, community banking institutions have been there to support their neighbors. We found it fitting to recognize just a few of the many examples of community involvement financial brands dare partaking in to spread cheer this holiday season. We’ve had fantastic ups, and we’ve had deep, deep downs.

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Independent Banker

JUNE 29, 2015

ATMs with video connections to bank staff in a centralized back office have been getting a lot of buzz within the industry. For some community banks, video tellers, sometimes called interactive teller machines or ITMs, can work well for select markets or under certain conditions, experts say. James Johnson, PCSB Bank.

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Independent Banker

AUGUST 25, 2016

With the average individual spending 100 minutes on social media each day, it’s entirely possible for community banks to share some of that screen time. For instance, she calls Facebook “the pub” for its accessibility to connect with clients, stay top of mind for promotional events and share stories to humanize a bank’s brand.

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Independent Banker

SEPTEMBER 30, 2021

In this feature, we’ll look at a number of ways you can continue to build trust—an especially crucial task as the pandemic continues, telecommuting persists and consumer banking practices evolve. But for most community banks, building a trustworthy brand isn’t a conscious effort. billion-asset community bank.

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