The Financial Brand

AUGUST 3, 2021

When bank and credit union marketers lack the deep pockets of bigger institutions they have to apply brainpower. The post Marketing Smarter on a Community Bank Budget appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Community Bank Community Marketing Banking Trends 34

The Financial Brand

SEPTEMBER 14, 2023

This article Community Banks Are Missing Out on the Value of Social Media appeared first on The Financial Brand. Nearly 9 in 10 community and regional banks are active on social media, but they lag on using it for sales. Meanwhile, examiners are keeping tabs.

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social media Community Bank Community Regional 36

The Financial Brand

JUNE 12, 2024

This article Gen Zers Overlook Brand Messaging: Here’s How Banks Can Capture Their Loyalty. appeared first on The Financial Brand. If community banks and credit unions don't capture Zoomers' attention, they stand to lose business to competitors like fintechs and neobanks.

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The Financial Brand

NOVEMBER 16, 2021

Community banking has plenty of innovation potential, but often it takes leaving the traditional banking mindset to find the opportunities. The post Tips & Insights on Creating (or Recreating) Brand Buzz in Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Branding Community Bank Banking Trends Analysis 36

The Financial Brand

MARCH 5, 2024

This article Influencer Marketing: Is the ROI Worth it for Community Banks? appeared first on The Financial Brand. Big banks have already tested the waters when it comes to advertising with influencers — but there's a few considerations community banks should make before diving in.

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The Financial Brand

AUGUST 31, 2020

Building innovation on a basic bank chassis to produce fresh growth and expansion means venturing beyond your institution's comfort zone. The post Taking a Community Bank National Demands a Niche and a Strategy appeared first on The Financial Brand.

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Community Bank National Strategy Community 34

Long Lasting Ideas

FEBRUARY 23, 2016

Ok kids, it’s time to loosen your tie and consider some unconventional ways to boost your bank’s brand. These are ideas that shatter the notions of conventional bank marketing: Have a little fun at the expense of your competitors: One major bank brand uses green bicycles and a marching band to pump up its brand.

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William Mills

SEPTEMBER 11, 2017

Using Adobe to show how a community bank might find/organize their existing “assets” (photos/video?/etc.) Now speaking about personalization strategy; I’m assuming basically for an FI’s web sites. I know of several FinTech companies that started as Adobe Web Site Developers for community banks.

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Marketing Strategies Community Bank Strategy Financial Technology 63

Long Lasting Ideas

MARCH 9, 2016

Writing online on the American Bankers Association Bank Marketing page on LinkedIn, Kailyn Gallagher makes some critical points to ponder for community banks. And treating your bank’s social media page as such is vital to your brand and its success, and by extension, your personal success. It’s business.”.

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social media Community Bank Marketing Strategies Community 40

Independent Banker

DECEMBER 28, 2015

Meanwhile, Clark says, partnering with a local celebrity can be an effective marketing strategy for community banks to compete with national or regional banks. You’ve got to do something to set yourself apart from regional banks,” he offers. “It You will see that return come in.”.

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The Financial Brand

OCTOBER 4, 2023

This article Flagstar Bank’s New Logo Is Just One Step in ‘Lifestyle Brand’ Makeover appeared first on The Financial Brand. It’s not quite 'Extreme Makeover: Bank Edition,' but Flagstar has big dreams for the rebranding that’ll unite its operations with that of New York Community and Signature.

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The Financial Brand

DECEMBER 8, 2020

Disconnect between the views of Millennials and community banking leaders over rate sensitivity gives handful of institutions a big opening. The post Big Banks Are Deposit Vacuums: How Other Institutions Can Slow the Flow appeared first on The Financial Brand.

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Long Lasting Ideas

MAY 17, 2018

And while politicians have made it popular in their circle to howl “fake news” when something hits print, broadcast, or online media that’s unflattering, some of journalism’s tried and true practices can help banks craft their brand. Continue reading Yes, bank marketers can learn something from reporters.

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The Financial Brand

JUNE 18, 2023

This article Funny ‘Bank of Joyce’ Ads Stand Out in Crowded Atlanta Market appeared first on The Financial Brand. Many bank marketers avoid using humor, but this reinvented community bank turns a scripted misunderstanding into an award-winning campaign.

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The Financial Brand

MAY 15, 2023

This article Buying a CRM, Where Do Banking Leaders Start? appeared first on The Financial Brand. For many community banks and credit unions, finding the right CRM system can feel like boiling the ocean. This article Buying a CRM, Where Do Banking Leaders Start? appeared first on The Financial Brand.

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The Financial Brand

APRIL 6, 2020

An 8-point plan for community bank and credit union marketers to bring the best of their institutions to communities during the pandemic. The post A Veteran Financial Marketer Devises a COVID-19 Strategy appeared first on The Financial Brand.

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Strategy Marketing Community Bank Community 31

Long Lasting Ideas

FEBRUARY 26, 2016

But a November 2015 story in the American Bankers Association Banking Journal tells a far different story, of how two executives at a Rutherford, N.J.-based based community bank helped open the door of economic opportunity by opening a teller window for homeless, poor or vulnerable women and their children.

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Training Community Bank Community New York 40

BankNXT

SEPTEMBER 30, 2016

In Zack Miller's latest Tradestreaming podcast, he talks to Lani Hayward from Umpqua about its own podcast and its success as part of a larger marketing strategy for the bank. Lani Hayward on Umpqua’s acclaimed podcast, Open Account on BankNXT.

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Long Lasting Ideas

JANUARY 19, 2015

The results can bring in new customers and increase brand reach, often globally, while reducing advertising costs. bank marketing strategy community bank marketing consumer trust credit union marketing Nielsen bank research reviews testimonials'

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Marketing social media Online Marketing Strategies 40

Banking 2020

AUGUST 24, 2015

You need to step back and not necessarily look at search as just a marketing tactic because many times, it’s a big piece of a company’s branding. For community banks or credit unions who are thinking about search, what would you say is the easiest way for someone to get started with a program? Sabrina : That makes sense.

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Industry Pennsylvania Marketing Mobile 40

Banking 2020

AUGUST 18, 2015

You need to step back and not necessarily look at search as just a marketing tactic because many times, it’s a big piece of a company’s branding. For community banks or credit unions who are thinking about search, what would you say is the easiest way for someone to get started with a program? Sabrina: That makes sense.

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Industry Pennsylvania Marketing Mobile 40

The Financial Brand

OCTOBER 9, 2018

Here's how community banks and credit unions can generate more home equity lending, along with a gallery of marketing examples. The post Tips to Help Financial Marketers Grab More Home Equity Lending Business appeared first on The Financial Brand.

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Lending Marketing Community Bank Community 23

Social Assurance

MARCH 8, 2021

Although financial brands continue to struggle in determining whether Snapchat is a viable channel to grow their business, understanding emerging generational preferences can’t be ignored. Determining how your brand can capture their attention and engage them is a crucial strategy for future growth and brand loyalty.

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Branding Strategy Community Study 15

The Financial Brand

AUGUST 21, 2024

appeared first on The Financial Brand. Who are they turning to — and can banks support them? appeared first on The Financial Brand. This article Can Softer Skills Stem the Tide of Silent Attrition? A customer may park their checking account in one place for a lifetime. But what about their other needs?

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Branding Marketing Strategies Community Bank Marketing 35

Social Assurance

JANUARY 11, 2021

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy.

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social media Branding Trends Tools 15

Social Assurance

JANUARY 11, 2021

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy.

social media 15

social media Branding Trends Tools 15

William Mills

SEPTEMBER 12, 2017

Digital banking solutions for community banks and credit unions. A turnkey solution incorporating CRM, invoicing and payments into a simple solution for the business delivered through the bank’s digital banking solution. Cool name and branding. I like their branding. MalauzaiMonkeys.

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Samsung Mobile User Experience Google 70

The Emmerich Group

MARCH 18, 2013

They learned it in marketing school. But quick, name a few marketing professors who’ve made a fortune with their marketing strategies. They teach branding, creativity, how to build slogans, how to order paraphernalia with logos on “stuff,” how to do campaigns and product launches. THAT is your brand.

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Marketing How To Branding Strategy 28

Long Lasting Ideas

MARCH 1, 2016

And there’s little things that make a difference in communicating the bank’s brand. The small celebration creates a positive vibe about the brand. bank has employees and present and future customers singing a tune. So, what’s the takeaway here from a marketing perspective?

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The Financial Brand

FEBRUARY 3, 2022

Community institutions are losing share among Millennial and Gen Z segments. The post How Small Banks Can Counter Fintech & Megabank Marketing Budgets appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Analytics and first-party data can help reverse the trend.

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Marketing Fintech Millennials Analytics 32

William Mills

MAY 11, 2016

What’s the market strategy? Looking for banks or credit unions. Branded version is available. ^KT. This is an extension of business services, powered by a local community bank. A mobile wallet powered by a local bank, built on the Malauzai platform. Who is the target audience? Jennifer Hughes (Bus.

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Mobile Video social media Data 41

Long Lasting Ideas

FEBRUARY 16, 2016

Marketing isn’t fenced in by the 30-to-60-second window of traditional TV advertising. Using multiple brands in all forms of advertising is a hot, proven-successful trend in recent years. YouTube can also be a fantastic tool to put a human face on your bank or credit union.

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social media Community Tools Strategy 40