The Financial Brand

SEPTEMBER 14, 2023

This article Community Banks Are Missing Out on the Value of Social Media appeared first on The Financial Brand. Nearly 9 in 10 community and regional banks are active on social media, but they lag on using it for sales. Meanwhile, examiners are keeping tabs.

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The Financial Brand

AUGUST 11, 2024

This article Community Banks Are Turning to Streaming Platforms for Advertising. Is Social Media Getting Left Behind? appeared first on The Financial Brand. Bank marketers are increasingly flocking to streaming services as a way to advertise — but it's more than just a return to traditional TV ads.

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Long Lasting Ideas

MARCH 9, 2016

Writing online on the American Bankers Association Bank Marketing page on LinkedIn, Kailyn Gallagher makes some critical points to ponder for community banks. Sometimes, businesses make a critical mistake when it comes to their entity’s social media presence, treating it as they would their personal Facebook or Twitter page.

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South State Correspondent

MARCH 15, 2023

The ratio would provide a bank’s current core capital position to risk-adjusted assets. Some form of this ratio will likely be applied to the national and regional banks, which means larger community banks will also be judged by this ratio. 9) Brand Matters: SVB had one of the best brands in banking.

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Independent Banker

OCTOBER 28, 2014

In a world where information can be the most valuable currency, community banks are gathering more of their internal data. a bank software provider in Cedar Park, Texas, most community banks gather data well for reporting purposes. Community banks generally do well in harvesting their lending data, Bhalla says.

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Independent Banker

DECEMBER 31, 2021

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. They share tips for how community banks can get started. Artwork by Oatawa/Getty Images. By Amy Geist.

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South State Correspondent

SEPTEMBER 20, 2022

Most banks will target around 6% of revenues next year for their marketing budget, and banks with strong brands and marketing programs target above 7%. All involved in any marketing effort should understand if it is about branding, sales funnel acquisition, funnel movement, conversion, or retention.

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Independent Banker

JULY 30, 2015

Chris Lorence is responsible for continuously fortifying ICBA’s brand and refining the association’s voice to stay consistently relevant with members and policymakers. Our members are thought leaders and visionaries who are the backbone of every community,” he says. ICBA Social Media Monitor. Community Banking Month.

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South State Correspondent

APRIL 19, 2023

Apply further rising rates, social media amplification of rates or risk, general sensitivity to safety, greater competition, or a credit shock to the deposit holding institution. As you set marketing plans and budgets, consider that just this simple act of outreach and branding increases the average life by about 2-4 months.

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Independent Banker

AUGUST 25, 2016

to boost your community bank’s. social media presence. With the average individual spending 100 minutes on social media each day, it’s entirely possible for community banks to share some of that screen time. 2016 IB Social Media Leaders. View 2016 IB Social Media Leaders here.

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Independent Banker

NOVEMBER 13, 2014

In a world where information can be the most valuable currency, community banks are gathering more of their internal data. a bank software provider in Cedar Park, Texas, most community banks gather data well for reporting purposes. Community banks generally do well in harvesting their lending data, Bhalla says.

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South State Correspondent

NOVEMBER 27, 2022

Now, Bank B uses its bishops, knights, and rooks for enhanced deposit management. While there are many variations, one counter is to find a product or service to issue a press release around while instituting a social media and digital marketing campaign. The goal is to find a product or solution bundle that delivers service.

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Independent Banker

DECEMBER 31, 2021

Focus on your brand. How does the community bank present itself to candidates? It’s essential to think about your brand in every channel: your website, the local paper, social media and live events. Before you start to recruit, Utsey suggests you look at your public image.

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The Financial Brand

FEBRUARY 20, 2024

This article Community Banks Need a Social Media Reality Check appeared first on The Financial Brand. Smaller banks rely on social media to promote their brands — yet most of their strategies leave something to be desired.

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ABA Community Banking

NOVEMBER 6, 2015

Massachusetts’ Avidia Bank “gets social” in multiple ways to sell itself to public Blogs Social Media HowTo Community Banking.

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Independent Banker

NOVEMBER 13, 2014

When it comes to social media, Bruce Gemmill, senior vice president of John Marshall Bank in Reston, Va., Gemmill has been on the social site for about eight years and was invited by other colleagues to join up. IB: Who should use LinkedIn at your community bank and why? Reaching out to past contacts.

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Gonzobanker

OCTOBER 13, 2020

This fast pace has banks and credit unions contemplating how they can compete in this mobile “arms race” and what unique value smaller institutions can bring to the table. . With megabanks spending billions on digital investments each year, regional and community bank executives understand they cannot compete on resources.

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The Financial Brand

MARCH 5, 2024

This article Influencer Marketing: Is the ROI Worth it for Community Banks? appeared first on The Financial Brand. Big banks have already tested the waters when it comes to advertising with influencers — but there's a few considerations community banks should make before diving in.

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Independent Banker

MARCH 15, 2015

“A high percentage of millennials are underbanked, and when they look for a place to do their banking they are going to look for more personalization and customization, and this puts community banks at an advantage over larger commercial banks,” says Sam Khater, deputy chief economist with CoreLogic, a company in Irvine, Calif.,

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Independent Banker

FEBRUARY 24, 2015

“A high percentage of millennials are underbanked, and when they look for a place to do their banking they are going to look for more personalization and customization, and this puts community banks at an advantage over larger commercial banks,” says Sam Khater, deputy chief economist with CoreLogic, a company in Irvine, Calif.,

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South State Correspondent

MAY 31, 2023

Five: Last Mile Digital Conversions One of the more successful uses of modern branch strategy is to move non-mobile banking customers onto your bank’s mobile platform. The average community bank may have 30% to 50% on mobile, while the national banks are closer to 80%.

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Social Assurance

JANUARY 11, 2021

In a recent article from Social Media Today , they shared their social media marketing predictions for 2021. Here we have broken down some of those social media trends that you should be paying attention to as a financial marketer. This is a formidable challenge for community banks.

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Social Assurance

JANUARY 11, 2021

In a recent article from Social Media Today , they shared their social media marketing predictions for 2021. Here we have broken down some of those social media trends that you should be paying attention to as a financial marketer. This is a formidable challenge for community banks.

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Social Assurance

AUGUST 14, 2020

In fact, every day of the year, there is a celebration of something that your financial brand can post about! From Guacamole (September 16 th ) to International Bankers Day (December 4 th ) there are 365 opportunities to celebrate and incorporate a national day into your social media calendar. Sombreros welcomed. We can help!

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South State Correspondent

OCTOBER 4, 2023

Consider that many banks have one person in their marketing department, and then they task that person with managing events, merchandise, and brand building. Most of these campaigns revolve around an email drip campaign, digital advertising, retargeting, social media, podcasts/video, and print.

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The Financial Brand

APRIL 16, 2019

Trained employees' social media outreach to consumer and business followers helps community bank strut its stuff. The post Bank’s LinkedIn Project Builds Sales Leads and Influencer Status appeared first on The Financial Brand.

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Independent Banker

DECEMBER 31, 2022

We recently spoke with community bank CEOs from across the country to gain insights on how they’re proactively positioning to manage risks and take advantage of growth opportunities in the coming year. Following some respite in 2022, community bankers are bracing for a tougher economic landscape ahead in 2023. Corey Neil.

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Long Lasting Ideas

JANUARY 19, 2015

Do you have testimonials on your web site and reviews on directories and social media sites for your customers and prospective customers to see? For financial institutions, reviews will show up on social media, such as Facebook, on Google business listings, and in various business directories such as the Yellow Pages.

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Long Lasting Ideas

FEBRUARY 16, 2016

The Independent Community Bankers Association and BankMarketingCenter.com offer some great ideas that BankMarketingCenter.com can help you plan and implement great digital marketing. Advertise and promote a webinar using social media aimed specifically at entrepreneurs on how to create a small business and how your bank can help.

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Gonzobanker

FEBRUARY 6, 2017

Bots are hot, and the application of chatbots to banking (i.e., botification) produces numerous articles in the press and on social media every week. Here’s why I’m still concerned: 1) Banks may try to force too many types of interactions through bots. What’s Going On in Banking 2017.

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Gonzobanker

FEBRUARY 6, 2017

Bots are hot, and the application of chatbots to banking (i.e., botification) produces numerous articles in the press and on social media every week. Here’s why I’m still concerned: 1) Banks may try to force too many types of interactions through bots. What’s Going On in Banking 2017.

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social media Technology Survey Data 60

Banking 2020

NOVEMBER 27, 2015

That’s why digital capabilities have revolutionized every industry from retail and healthcare to banking—if the same services can be had from half a world away, and for a lower cost, why not avail of them? Meanwhile, the large regional or national banks are the biggest losers, saying sayonara to 16% in this customer age group.

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ABA Community Banking

MARCH 20, 2020

Whether you’re working from home or holding down the fort at the bank, here are five tips for marketers in the new world of the coronavirus. . The post A Marketing Game Plan for COVID-19 appeared first on ABA Banking Journal.

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Social Assurance

JULY 20, 2017

This false sense of digital security that so many consumers have is exactly the reason that financial institutions have an obligation to maintain a consistent presence on social media. Your presence on social media helps digitally trusting consumers know what to expect from your organization. Let them know what to expect.

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Social Assurance

JULY 2, 2020

Financial brands maintain and build upon this sense of unity throughout the year – providing the sparks that shine a light on their communities. Whether it’s organizing a charity drive or volunteering to help others, your community wouldn’t be the same without you. 2020 has thrown several surprises at all of us.

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Social Assurance

OCTOBER 10, 2017

Establishing yourself as the community bank is a process. A previous post in this series mentioned the benefits of sponsorships and how it helps raise awareness of your brand. Other insights are available covering topics such as donations, community drives, marketing and more. Invent a hashtag for the event.

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Social Assurance

OCTOBER 24, 2017

The community bank series continues! Building upon what was already outlined with sponsorships and events, the next step towards further solidifying your position in the community comes in the form of donations. Capitalize on this to bring awareness to both your brand and the charitable drive. Share the Story.

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