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Vans Skates Into LA With Community-Driven Concept

PYMNTS

There’s community-based and community-driven. Youth-oriented shoe and apparel brand Vans has found the intersection of both, as seen in its most recent store opening this past week in Los Angeles. The brand is well-known for using its community of skateboarders for design ideas and marketing.

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Activewear Brand Approaches D2C With A Purpose

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Anyone who works at fashion brand Bella+Canvas is familiar with the quote. Bella+Canvas is a California-based activewear brand with a unique mix of business models. As a D2C brand, Blakeslee believes his company has an effective platform for marketing and messaging. “I And what you do simply proves what you believe.”.

Branding 165
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How Madhappy Turned T-Shirts Into A Lifestyle Brand

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When the brand is a well-known luxury provider like Dolce Gabbana, it can charge whatever it wants for a T-shirt, since the customer is arguably not purchasing the shirt so much as the cache of the logo on it. The tees and hoodies are all manufactured in Los Angeles. We wanted to create a community.

Branding 124
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Facebook To Open Small Biz Pop-Up Concept In Select Macy’s

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The move will bring 100 popular small businesses and digital brands on Facebook and Instagram into retail stores — just in time for the holiday shopping season. The Market @ Macy’s helps both emerging and established brands reach new audiences by showcasing them in a physical space inside Macy’s.

Las Vegas 149
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Delivery Service goPuff Buys West Coast-Based BevMo For $350M

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The $350 million deal is expected to close within 30 days, the Los Angeles Times reported. The blog post touted BevMo's loyal customer base and said the company has a "deep infrastructure" and "iconic brand" to match goPuff's tech-driven system. West Coast, according to a blog post from goPuff.

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Walmart Joins Livestreaming Trend With TikTok; New 'Shop Party' App Debuts

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Brands that will be featured include Champion, Jordache, Kendall + Kylie and Walmart private label brands, including Free Assembly, Scoop and Sofia Jeans. The TikTok community will be able to tap on a product when they see a Walmart fashion item they like during the event. Shop Party for the win!” Bridging The In-Person Gap.

Trends 203
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Amazon Is Building A Traditional Supermarket In LA

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Reports from Seattle and California say the company is adding a new format and expanding beyond its Amazon Go and Whole Foods brands. Although Amazon hasn’t commented, the strategy seems to be aimed at getting Amazon aligned with a more mass market customer segment than its other retail brands. billion in 2019.